Department of Advertising
Super Bowl ad survey
More than half of the 111 respondents to the Department of Advertising Super Bowl XLII advertising student survey judged this year's crop of ads to be somewhere in the forgettable middle of all Super Bowl advertising. But, as the following rankings suggest, there were some clear winners and losers.
Ads most likely to be discussed the next day
- 1) E*Trade (talking baby ads)
- 2) Budweiser ("Rocky" theme)
- 3) Diet Pepsi Max (nodding off)
- 4) Audi ("Godfather" parody)
- 5) Tide to Go (talking stain)
Ads that should result in agency folks getting pink-slipped
- 1) Sales Genie (both ads)
- 2) Sobe Life Water (dancing lizards)
- 3) GoDaddy.com (Danica Patrick)
- 4) Amp Energy (jumper cables)
- 5) Under Armour (athletes for shoe)
Ads most likely to make you take a positive action (visit a Web site, buy product, etc.)
- 1) GoDaddy.com (Danica Patrick)
- 2) Diet Pepsi Max (nodding off)
- 3) Audi ("Godfather" parody)
- 4) Tide to Go (talking stain)
- 5) Pepsi (Justin Timberlake)
Ads you are most likely to remember while forgetting the advertiser
- 1) Sobe Life Water (dancing lizards)
- 2) Bridgestone (squirrel screaming)
- 3) E*Trade (talking baby)
- 4) Pepsi stuff (Justin Timberlake)
- 5) Glaceau VitaminWater (Shaq the jockey)
Most-loved animals in ads
- 1) Budweiser (Hank and the dalmation)
- 2) Gatorade (lapping dog)
- 3) Bridgestone (squirrel)
- 4) Sobe Life Water (dancing lizards)
- 5) Toyota (sleeping badger)