Discovery courses, Spring 2008

Discovery course offer a unique experience to freshmen, allowing them to sample courses in the College of Media. These Advertising, Communications (Media Studies) and Journalism seminars involve topics with global connections and contributions. The small, interactive nature of Discovery seminars provides an ideal venue for enhancing the global awareness and competence of undergraduates.

If you have questions about Discovery courses, please contact College of Media Associate Dean Teresa Savage at tdsavage@illinois.edu.

Advertising 199

• Selling 'The Flavor' of American Culture: The Globalization of McDonald's, Pizza Hut
  3 hrs., TUESDAY, 6-8:30 p.m., #48767
  Examine the case studies of American advertising brands such as McDonald's, Piza Hut, Coca-ola, and learn about the forces that influence consumer behavior and the globalization of American food culture. Field trips to local cultural restaurants included.
• Selling the Presidency: Advertising and the 2008 Presidential Election
  3 hrs., MONDAY, 6-8:30 p.m., #48769
  The 2008 presidential candidates will spend more than $1 billion on advertising. How does this affect the outome? Discover the advertising strategies being used to generate voter turnout and their influence and messges.
• The Psychology of Advertising
  3 hrs., THURSDAY, 1-3:50 p.m., #48770
  Learn the science of psychological advertising and how advertisers use subliminal images and the subconscious mind to sell products and convey messages. Uncover the secrets behind consumer advertising.

Communications 199

• Global Media Ethics
  1 hr., WEDNESDAY, 10-10:50 a.m., #48775
  Media ethics are essential to understanding the 21st Century — diversity, Islam and the West, media growth in Asia and world power relations. Investigate the ethics and new challenges facing media organizations worldwide.

Journalism 199

• Television News Studio Production
  3 hrs., TUESDAY, 3:15-6:15 p.m., #44117 or
  3 hrs., THURSDAY, 3:15-6:15 p.m., #44119
  Learn what goes on in a television studio behind the scenes and help produce the twice-weekly local newscast, UI-7 NEWS. Find out what it means to be part of a television broadcasting team.
• Radio, TV, Newspapers and the Internet in the Late 20th and Early 21st Centuries
  3 hrs., MONDAY & WEDNESDAY, 1-2:20 p.m., #39439
  Mass media has shaped international politics, society and governments. Explore how countries and cultures are altered by U.S.-based media and what that means to you and your future.
• The Television Documentary
  3 hrs., MONDAY, 1-3:50 p.m., #40038
  Explore some of the most pressing social issues of the 21st Century by studying a variety of documentary films. Learn how filmmakers use documentaries to share ideas, provoke thought and inspire change.
• Maya Angelou: The Communicator
  3 hrs., TUESDAY, 6-8:50 p.m., #44118
  Maya Angelou is a cultural icon whose books and poems discuss major societal problems. Learn how to apply Angelou’s messages of courage and determination to your own life by exploring topics such as male/female relationships, censorship, poverty, racism, the KKK, Pan-Africanism and self-esteem.