Peter Sheldon

2 Gregory Hall
(217) 333-0618
sheldon@illinois.edu

Education

BA, Advertising, Michigan State University (1980)
MS, Advertising, University of Texas at Austin (1983)

Affiliations

Lecturer, Department of Advertising

Course Specialties

Creative Strategy and Tactics
Creative Concepts I and II
Consultant, AAF creative team in the National Scholastic Advertising Competition

Background

Peter S. Sheldon started his creative career as a copywriter in Chicago and ended up as a creative director in Richmond, Virginia. Most of the agencies he worked at along the way no longer exist, although he insists that this isn't entirely his fault. His work has been recognized by the Clio Awards, The One Show, Communication Arts magazine, and both the Chicago and Richmond Addys.

Currently, Sheldon teaches introductory and advanced courses in creativity in advertising at the University of Illinois at Urbana-Champaign. In 2003, he was awarded the Campus Award for Excellence in Undergraduate Education for his teaching. He has also received the University of Illinois Department of Advertising Excellence in Teaching award for 2005-2006 and 2007-2008.