Patrick Vargas

103 Gregory Hall
(217) 333-0325
pvargas@illinois.edu

Education

Ph.D., The Ohio State University (Social Psychology)
M.A., The Ohio State University (Psychology)
B.A., St. Mary's College of Maryland (Philosophy, Psychology)

Affiliations

Associate Professor, Advertising
Affiliate, Department, Psychology
Affiliate, Department of Sport, Recreation and Tourism
Affiliate, Institute of Communications Research
College of Media Scholar

Course Specialties

Research Methods
Attitude-Behavior Relations
Psychology of Advertising

Background

Vargas double-majored in philosophy and psychology at St. Mary's College of Maryland and went on to pursue graduate studies in social psychology (with a minor in quantitative psychology) at The Ohio State University. While at OSU, he worked most closely with professors Bill von Hippel, Rich Petty and Bob Arkin. In 1997-98, Vargas worked as a post-doctoral researcher under the guidance of Joe Forgas at the University of New South Wales. Since 1998, Vargas has been at the University of Illinois at Urbana-Champaign.

Research/Creative Endeavor

Vargas' research focuses on attitude measurement, stereotyping and prejudice, and information processing aspects of persuasion. He is particularly interested in attitudes that exist outside of conscious awareness.