The College of Media is committed to meeting the evolving demands of an increasingly connected global society through agile media education, cutting-edge scholarship, and professional synergies, all devoted to facilitating enlightened public decision making; fair, accurate, balanced, and contextual representation of all groups in our society; and the preparation of a new generation of leadership in advertising, communications research, journalism, media and cinema studies, and public media.
In so doing, we recognize the centrality of media in a democratic society, contributing to a vibrant, participatory culture. In reaching our objectives, we are guided by the principles of collaboration, innovation, and creativity, as well as traditional values of communications in guiding students in the development of core competencies and proficiency with emergent media.
Strategic Framework
Below are college and unit strategic frameworks to guide priorities in the coming years.
College of Media
View a PDF of the College of Media’s strategic framework for 2025-2030.
Charles H. Sandage Department of Advertising
View a PDF of the Charles H. Sandage Department of Advertisings’s strategic framework for 2026-2031.