Cele Otnes

headshot of Cele Otnes
Professor of Advertising
4013 BIF

Ph.D., Communications, University of Tennessee, 1990
M.A., Advertising, University of Texas at Austin, 1985
B.A., English Literature, Louisiana State University, 1981


Professor of Business Administration and Department Head and Anthony J. Petullo Professor


Invited Faculty Participant, Women in the Marketing Academy Annual Leadership Gathering, 2017

American Marketing Association Doctoral Consortium, Invited Faculty Mentor, 2016, 2017

Faculty in Residence, University of Sydney, 2016

Eminent Scholar in Residence, University of Melbourne, 2015

Business Excellence Grant, Department of Business Administration, 2014-2015

Research/Creative Endeavor

Teaches courses in consumer behavior and promotions.

Primary area of interest is in the study of ritual-based consumer behavior (e.g., gift giving, weddings, Christmas planning), and how advertising and marketing both shape these rituals.

Select Publications

Otnes, C. Forthcoming. The Poppies: Producing and Consuming Commemoration of the First World War in Britain. In Helaine Silverman and Mike Robinson (Ed.), Heritage of Death: Producing and Consuming Landscapes of Memory, Sentiment, and Performance. London: Routledge.

Otnes, C. 2018. Re-presenting, Reinvigorating and Reconciling Gift-Giving Research within and beyond the CCT Paradigm. In Olga Kravetz, Pauline Maclaran, Alladi Venkatesh, Steve Miles (Ed.), Sage Handbook of Consumer Culture, 214-234. Beverly Hills, CA: Sage Publications.

Otnes, C., Tuncay Zayer, L., Arias, R. , Sreekumar, -. 2018. The Roles of Extraordinary Beliefs in Consumer Rituals. Journal of the Association for Consumer Research, 3: 566-581

Maclaran, P., Otnes, C. 2017. "Regendering Sherlock: Applying a Butlerian Lens". In John F. Sherry, Jr., Eileen M. Fischer (Ed.), Contemporary Consumer Culture Theory. London: Routledge.

Maclaran, P., Otnes, C. 2017. Reinvigorating the Sherlock Myth Elementary Gender Bending. In Contemporary Consumer Culture Theory, 152-172

Otnes, C. 2017. The Case for Exploring Cultural Rituals as Consumption Contexts. In Michael Solomon and Tina M. Lowrey (Ed.), Routledge Companion to Consumer Behavior. London: Routledge.

Otnes, C. 2017. Mind, self and consumption: George Herbert Mead. In Canonical Authors in Consumption Theory, 113-119