ICR students present at AAA

Congratulations to current ICR Students Woojin Kim, Un Chae Chung, and Olga Shabalina, who participated in the “virtual” meeting of the American Academy of Advertising in March. The ICR was also well-represented by current faculty and former students, including incoming ICR Director Sela Sar who currently serves as AAA Vice-President.

The Role of Hypocrisy Induction and Self-Construal Theory in Public Service Advertising for Stopping Illegal Downloading
Authors: WooJin Kim, University of Illinois at Urbana-Champaign; Un Chae Chung, University of Illinois at Urbana-Champaign

Are Selfie Styles Universal? Exploring How Culture and Technology Influence Visual Self-Representational Styles in Consumer Selfies for Consumers from Russia and the U.S.
Authors: Olga Shabalina, University of Illinois at Urbana-Champaign; Michelle R. Nelson, University of Illinois at Urbana-Champaign; Elena Trofimenko, South-Ural State University