Email: sk217@illinois.edu
Research Interests
Seo-Young (Selene) Kim is a doctoral student at the Institute of Communications Research (ICR). Her research examines how technology shapes consumer behavior, with a particular focus on the music industry. She uses biometric methods to investigate how consumers attend to and respond to media experiences.
Prior to joining ICR, Selene worked at CJ ENM as a strategist in Music IP Marketing and Artist Business. She earned an M.A. in Media & Communication from Korea University and dual degrees in International Studies (B.A.) and Business Administration (B.B.A.) from the Catholic University of Korea.
Recent Publications/Presentations
Publications
- Lee, S. K., Park, H., & Kim, S. Y. (2024). “Gender and Task Effects of Human-Machine Communication on Trusting a Korean Intelligent Virtual Assistant,” Behaviour & Information Technology, 1-20.
- Kim, S. Y., & Jung, Y. (2023). “Development of Semantic Differential Scales for Artificial Intelligence Agents,” The International Journal of Social Robotics, 15(7), 1155-1167.
Presentations
- Kim, S. Y., Choi, J., & Nam, J. (2026). From Fan to Protest: How Lightsticks Enable Consumer Identity to Travel Across Political Contexts. Accepted for poster presentation at the Annual Conference of the Association for Consumer Research (ACR), Chicago, IL.
- Kazybayeva, A., Nelson, M., Ji, H., Liu, J., Chen, M., Li, G. S., Kim, S. Y., et al. (2026). Exploring Contemporary Rich Media: Sound Off Viewing as a Double-Sided Coin for Advertising. Accepted for poster presentation at the Annual Conference of the Association for Education in Journalism and Mass Communication (AEJMC), New Orleans, LA.
Courses Taught
- ADV 284: Consumer Insights
- ADV 360: Innovations in Advertising
Awards and Honors
- James Webb Young Travel Fund, University of Illinois, 2026
- Bart A. Cummings Advertising Gift Fund, University of Illinois, 2025
- Excellence Prize, Student-led Creative Research, Smart Media Service Research Center, 2021