Professor
Affiliations
- Charles H. Sandage Department of Advertising
- Institute of Communications Research
Education
- B.A. (Oxon) Modern Languages & Literature, Oxford University, England
- M.A. (Oxon) Modern Languages & Literature, Oxford University, England
- M.B.A. Graduate School of Business, University of Wisconsin-Madison
- Ph.D. Graduate School of Business, University of Wisconsin-Madison
