This fall, the College of Media announces a faculty investiture, two Dean’s Fellows, two faculty promotions, and three leadership appointments.
Craft appointed as the Karin and Folke Dovring Professor in Journalism and Democratic Society
Stephanie Craft, a professor in the Department of Journalism with an appointment in the Institute of Communications Research, and associate dean for academic and faculty affairs, was named the Karin and Folke Dovring Professor in Journalism and Democratic Society. The professorship supports a distinguished faculty member whose research advances our understanding of journalism and democratic society.
The Dovring Professorship was initially established by Karin and Folke Dovring in 2001. Karin was a foreign correspondent, an internationally recognized communication analyst, and the author of English as Lingua Franca: Double Talk in Global Persuasion (1997) and The Road of Propaganda (1959). Her husband, Folke, was a distinguished professor of land economics who taught at the University of Illinois from 1960 to 1987.
Craft, whose research focuses on news literacy, misinformation, and journalism ethics—particularly how people evaluate and understand news—joined the University of Illinois in 2013. She is best known for her efforts to build news literacy theory by uniting scholars around shared definitions and measures of important concepts (such as “Defining and Conceptualizing News Literacy” and “Developing and Validating a 15-Item True/False Measure of News Literacy Knowledge”) and for her research on the ethical obligations of journalism that arise from its democratic functions and the resulting tension between independence and accountability (such as a special edition of Mass Communication and Society addressing “Media and the Future of Democracy”).
She is the co-author of a widely used introductory textbook, Principles of American Journalism: An Introduction (2025), now in its 4th edition, and serves on the editorial boards of the Journal of Media Ethics, Journalism Practice, and Journalism & Communication Monographs. Craft is also a former head of the Journalism Studies Division of the International Communication Association and of the Media Ethics Division of the Association for Education in Journalism and Mass Communication.
King and Maslowska appointed as Dean’s Fellows focusing on AI
Colleen King, clinical associate professor in the Department of Journalism and director of the Richard and Leslie Frank Center for Leadership and Innovation in Media, and Ewa Maslowska, associate professor in the Chales H. Sandage Department of Advertising with an appointment in the Institute of Communications Research, will serve as Dean’s Fellows for the 2026–27 academic year, with a focus on artificial intelligence.
King will concentrate primarily on AI in curriculum and instruction, while Maslowska will focus on AI in media research and innovation. Both will work to convene discussions across departments and units as the College of Media collectively navigates the perils and possibilities of the AI era.
The Dean’s Fellows Program provides faculty in the College of Media with academic leadership experience through mentoring opportunities, collaboration with colleagues within and beyond the College, and leadership roles on key strategic initiatives and projects.
Faculty Promotions
In the Department of Journalism, Christopher Ball, who has an appointment in the Institute of Communications Research, has been promoted to associate professor with indefinite tenure, and Colleen King has been promoted to clinical associate professor.
Leadership Appointments
Jenny Oyallon-Koloski, associate professor in the Department of Media & Cinema Studies with an appointment in the Institute of Communications Research, will serve as the new director of the Roger Ebert Center for Film Studies.
Leona Yi-Fan Su, associate professor in the Charles H. Sandage Department of Advertising with an appointment in the Institute of Communications Research, will serve as the new director of the Institute of Communications Research.
Kevin Wise, professor in the Charles H. Sandage Department of Advertising with an appointment in the Institute of Communications Research, will serve as Advertising’s associate head of graduate studies.
Several College of Media students, including a recent graduate, expanded their skills, learned more about the industries, and gained valuable professional experience through various internship opportunities this summer. Read about a few of our students’ experiences below in these Q&As.
Felicity Abbott, senior in journalism
CBS Chicago | News Intern | Chicago, Illinois
“I’ve had the opportunity to meet so many Illinois alumni working at CBS Chicago and they have welcomed me with open arms. This experience was a great demonstration of how strong the Illini family is and reinforced my decision to study at the University of Illinois.”
What she did: As the newsroom intern, I spent 10 weeks rotating through a variety of positions and roles, expanding a plethora of my journalistic skills. I served as a field producer several times, including for CBS Chicago’s annual “Party at the Pier,” where I coordinated live talent, interviews, a camera crew, and transportation. I also had the opportunity to help with social media coverage of the Obama Presidential Center. I spent several weeks working alongside the CBS Chicago Investigative team, completing research, tagging along on interviews, and practicing script writing. With the producers, I wrote copy for the daily newscasts, sourced VO (voice-over) stories, edited videos, and created graphics. Alongside the digital team, I worked to clip stories, publish them to the CBS Chicago website and wrote digital stories to accompany clips. With reporters, I attended press conferences with city and state officials, practiced standups, and learned how to be efficient with quick deadlines.
What she enjoyed: I really enjoyed the flexibility I was given to move through the different roles in a newsroom. I developed many skills I wouldn’t have if I had only stuck with what I knew. Plus, this allowed me to meet and get to know lots of people, both inside and outside of the newsroom.
What she learned: I learned about how many roles there are in a newsroom of this size and how to effectively communicate between them all. Additionally, I got a lot of good insight into the type of role I can see myself going into post-grad.
What helped her prepare: My extracurricular activities like UI7 Newsroom really helped prepare me for this internship. I had a lot of experience I was able to reference during my interview and had a really solid understanding of TV news right off the bat, which gave me a lot of confidence as I started.
Abbottreceived funding from the College of MediaNancy Ronald and Ronald L. Hartshorn Internship Fund to support this internship.
Said Bravo, (BS ’26, journalism)
The Commercial Appeal | Sports Intern | Memphis, Tennessee
What he did: I interned at The Commercial Appeal, a legacy newspaper in Memphis. I was the sports intern through the Sports Journalism Institute.
What he enjoyed: I enjoyed the little moments in between assignments where I got to hang out with the sports staff and pick their brains. The best part about it was doing original reporting and working on enterprise stories. Over the summer, I had over 50 bylines and some vertical videos.
What he learned: I learned you must take initiative to succeed in print. You must seek out stories; oftentimes the best stories won’t fall on your lap. I also learned details matter a lot. The more granular you can go with a story, the better.
What helped him prepare: The Sports Journalism Institute prepared my cohort and me with a five-day sports journalism bootcamp at Arizona State University. They put me in a unique position to succeed in starting my career. I have been hired as a full-time sports reporter at Shaw Local in Kankakee, Illinois, where I will be covering high school sports.
Ruiyao Chao, graduate student in advertising
TikTok | Talent Acquisition Partner | San Jose, California
“Overall, this internship was a great learning experience. It helped me connect what I learned in class with real work. I also learned more about the career path I want to pursue. I am very grateful to my mentors and teammates for their support.”
What she did: We supported several technical teams, including AI Research, Search & Recommendation, E-commerce Algorithm, and Intelligent Creation. My work included sourcing candidates, talent mapping, conference recruiting, and supporting hiring managers.
What she enjoyed: I really enjoyed talking with candidates and talent mapping, which helped me understand how different companies and teams are structured. I also learned what skills companies are looking for.
What she learned: I learned that recruiting is not just about filling open roles. Recruiters also need to understand the business and the talent market. They need to know what the team needs and where to find the right people. Building strong relationships with candidates is also very important.
What helped her prepare: My classes at the University of Illinois helped me improve my communication and research skills, understand workplace communication, teamwork, and how technology affects the way people work. These skills were useful when I worked with recruiters, hiring managers, and candidates.
Nathan Gonzalez, senior in journalism
NBC News | Intern at Justice and National Security Unit | Washington, D.C.
I’m eternally grateful for the lecturers, professors, and staff at the College of Media. Because of them, I’ve landed an internship every summer, two of them in Washington, D.C., and been accepted into some of the most prestigious programs in political journalism. Thanks to the College of Media, I’m a multiskilled journalist who’s prepared for graduation and ready to start my professional career.
What he did: During my internship, I focused on national security reporting, learning how to navigate procedures, understand documents, conduct research, and investigate the operations of the Department of Justice, Department of Homeland Security, Department of Defense, CIA, FBI, ICE, and Customs and Border Protection. I also learned how to properly report on U.S. federal courts. I was frequently sent to cover rulings and hearings at the U.S. District Courts in Alexandria, Virginia, and Washington, D.C., as well as a week of Supreme Court opinions, where I sat in the courtroom and reported quotes from the justices back to the bureau. I booked and conducted interviews with immigration advocates and legal counsel on deportation cases. I was published multiple times as a reporter and researcher on the NBC News website and have my own author page. I learned how to conduct background checks, geographic tracking, and conflict-of-interest research using open-source intelligence.
I also led data processing and analysis for the unit on defense contracts, ICE deportation statistics, and FEC filings. I also led national security research for the July 4th celebrations in Washington, where I broke the news of an evacuation order to the bureau which ended up airing on our network.
What he enjoyed: I enjoyed being back in Washington, learning more about political reporting, and getting to work at my dream network, NBC News.
What helped him prepare: JOUR 400: Newsroom Experience and my work at UI7 Newsroom in general prepared me a great deal, helping me build my politics show Illinois in Session.
Gonzalezreceived funding from the College of MediaNancy Ronald and Ronald L. Hartshorn Internship Fund to support this internship.
Zijie Wang, senior in media and cinema studies
OpenQQuantify | Media Intern | Remote Work Opportunity
“This internship made me sure of my interest in media production, documentary development, and research-based content creation. It not only helped me accumulate portfolio-building and professional development experience but also made me more aware that I want to continue to explore technology storytelling and educational media direction in the future.”
What he did: As part of OpenQQuantify’s technology documentary initiative, which focused on areas such as artificial intelligence, robotics, cybersecurity, fintech, and other emerging technologies, I assisted in documentary research, organizing and editing digital media assets, content publishing, and social media outreach. I also helped with interviews, media coordination, creative brainstorming, and online community engagement. My goal was to transform technical information into content that is clearer and more suitable for public understanding.
What he enjoyed: My favorite thing is that this internship combined research and creative media production. This internship made me see that a professional documentary project requires a lot of preliminary research and fact-checking. I especially liked the process of documentary theme research and content conception, because I was able to help the audience understand complex scientific and technological topics.
What he learned: Through this experience, I learned that media production is not just about shooting, editing, or publishing content. A good media project requires accurate information, clear narrative structure, and cooperation between teams; especially technology-focused media production, which requires both creative and analytical skills. Through the internship, I also learned a lot about documentary research, digital storytelling, social media communication, video editing, technology journalism, and innovation reporting.
What helped him prepare: My courses related to digital media, content creation, and media writing helped me prepare for this internship. These courses taught me how to organize information, analyze the audience, tell a good story, and express the content clearly.
This year’s conference theme was “Jazz & Jambalaya: Nurturing Harmony and Health in Higher Education.” Presenters included faculty in the Institute of Communications Research, the Charles H. Sandage Department of Advertising, and the Department of Journalism; and graduate students in ICR’s PhD program and the MS advertising program.
A Science Communication paper, “Exploring the Influence of Interactive and Empathetic Chatbots on Health Misinformation Correction and Vaccination Intentions,” co-authored by ICR Director Leona Yi-Fan Su and iSchool doctoral student Mobius Ziyang Gong (MS ’22, advertising) received the 2025 Article of the Year Award from AEJMC’s Communicating Science, Health, Environment and Risk Division.
Journalism Professors Alexandre Gonçalvesand Margaret Yee Man Ng received Second Place Open Competition Award for their paper “Analyzing News Outlet Social Media Use: Platform Adoption, Usage, and Migration Across Two Decades (2005–2025),” in the Newspaper and Online News Division.
In addition, two ICR doctoral students received awards at the conference including Anthea Xiaohua He, who received second place in the Washington Media Scholar Fund Graduate Research Scholarship competition, and Anna Liu, who received an honorable mention for the Webtoon Emerging Scholar Award.
The AEJMC aims to promote the highest possible standards for journalism and mass communication education, to cultivate the widest possible range of communication research, to encourage the implementation of a multi-cultural society in the classroom and curriculum, and to defend and maintain freedom of communication to achieve better professional practice and a better-informed public.
College of Media research presenters and presentations are listed below. (Please see the AEJMC conference program for complete listings and participants.)
Su and Gong received Article of the Year Award in the Communicating Science, Health, Environment and Risk Division.Gonçalves and Ng received the Second Place Open Competition Award for their paper in the Newspaper and Online News Division.
Scholar-to-Scholar (Poster) RefereedResearch Paper Session
Visual Communication Across Digital Contexts
“Visual Metaphor Complexity: Structural, Semantic, and Cognitive Dimensions”
The 2026 Sandage Symposium: Advancing Advertising Together, presented by the Charles H. Sandage Department of Advertising, will be held on Friday, Sept. 18, from 9:30 a.m. to 5:30 p.m., at the Illini Union, 2nd Floor Ballroom, 1401 W. Green St., Urbana.
“Advertising as the Invited Guest Who Took Over the Party”
Keynote Speaker: Judy Ungar Franks, Former Agency Executive, Professor at Northwestern University, and Author of Media from Chaos to Clarity and Back Again
10:45 a.m.-12 p.m.
“Where Advertising Goes Next”
Panelists from left to right: Jessica Jorsch (BS ’07, ADV), Global Digital Performance Media Lead, Mars; Helen Katz (MS ’86, ADV; PhD ’88, ICR), Executive Vice President, Research, Publicis Media; Mike Kelly (BA ’79, LAS), CEO and Co-founder of Kelly/Newman Advisors; Ashley McGowan (BS ’07, ADV), Head of Marketing, Audience & Growth, Meta; Greg Morrison (BS ’07, ADV), Co-founder, MXML Creative
“From Classroom to Industry: Exploring the Possibilities of Advertising”
Panelists from left to right: Lacey Gilbert (MS ’11, ADV), Senior Vice President, Strategy Director, Leo Burnett; Adam Hamilton (BS ’11, ADV; MBA ’19) Director, Brand Communications, McDonald’s; Amy Restko (BA ’13, LAS; MS ’14, ADV), Vice President, Engagement Strategy, AbelsonTaylor Group; Bill Rouse (BA ’96, LAS), Senior Vice President, Advertising Sales, Sony Pictures Entertainment; Rachelle Pierre-Lott (BA ’03, LAS), Director II, Enterprise Digital Advancement & Innovation at AbbVie
Several faculty and staff members from the College of Media led workshops for high-school-aged youth in Illinois during Illini Summer Academies, held June 21-25, at the University of Illinois Urbana-Champaign.
(Photo of Media attendees by Lark Runkle, youth photographer)
Illini Summer Academies, which is presented by Illinois 4-H, the youth development program of University of Illinois Extension, partners with various departments and colleges across campus every summer to give high school students an opportunity to experience college life and explore a career of their choice.
Twelve students from across Illinois registered for the College of Media program, which marked the college’s first year of participation in the 4-H Summer Academies.
“As the coordinator for the program as well as one of its instructors, I think it went great,” said Jason P. Chambers, professor in the Charles H. Sandage Department of Advertising and associate dean for access and engagement.
“I think that the program helped build student awareness about the majors available in the college and the types of jobs they can get with an education in the College of Media.”
Chambers led the workshop “Exploring Public Service Advertising,” which gave students an overview of the ad industry, including discussions about the different types of advertising, tools, and approaches used to attract an audience.
(Photo of broadcast workshop by Disha Rai, youth photographer)
Students developed a public service advertising campaign on a topic of their choice, such as excess phone usage among teens, distracted driving, and voting.
“I think the big things that students get from these workshops are [learning] that there is an entire industry that works to produce all the advertising that they see [and] that it takes a lot of time and work to create an average advertisement, let alone one that really engages an audience and gets them to pay attention,” Chambers said.
Marisa Peacock, senior lecturer in the Sandage Department of Advertising, led “Create, Connect, and Think: Discovering Your Voice on Social Media,” where students explored how social media shapes identity, creativity, and communication.
Peacock said the workshop was designed to connect participants with college life and future careers, encourage collaboration and peer learning, and build students’ confidence and agency as creators, innovators, and problem-solvers—not just consumers of information.
“It was really fun, and I was impressed by the thoughtful responses from students and admired their understanding of how technology, creativity, and problem-solving can be applied to real-world challenges and future opportunities,” Peacock said.
Other Media faculty and staff who participated in Illini Summer Academies were Angela Aguayo, associate professor in the Department of Media & Cinema Studies; Daniel Almanza, assistant director of Media Career Services; Ken Erdey, instructor and technical coordinator for broadcast operations in the Department of Journalism; and Mike Yao, professor in the Sandage Department of Advertising and director of the Institute of Communications Research. Cassie Arner, executive senior associate director of athletics, sport administration at Illinois Athletics, helped organize a workshop that focused on sports media.
Right now, shoppable ads are much more common on social media than in streaming. That means that they’re more unexpected in streaming—a novelty. People may pay more attention to these kinds of ads, but they also may be more wary.
Michelle Nelson
Professor and Head of the Charles H. Sandage Department of Advertising
Professor Michelle Nelson (Photo by L. Brian Stauffer)
A new study from College of Media faculty and students claims that consumers pay more attention to shoppable ads when streaming than when browsing social media—for better or for worse.
The research article, “Why Some Shoppable Ads Persuade: Expectancy Violations and Ad Value Across Streaming TV and Social Media,” was led by ICR doctoral student Alice Ji, with Michelle Nelson, professor and head of the Charles H. Sandage Department of Advertising, and Ruiheng (Rachel) Sun (MS ’25, advertising).
Overall, the study found that consumers respond to shoppable ads “based on how they interpret that unexpectedness, whether the violation is appraised as useful, innovative, or irritating.”
In the UK trade publication MediaCat, Nelson said most ads are invasive unless they offer some value to the consumer.
“Maybe they offer a discount, or maybe they provide valuable information to us. Ads that interrupt our media experience tend to be regarded as most intrusive,” Nelson said.
Faculty and graduate students from the College of Media co-presented various topics of research at the 76th annual International Communication Association Conference—the largest academic conference for communication scholars—on June 4-8, 2026, in Cape Town, South Africa. The ICA aims to advance the scholarly study of human communication by encouraging and facilitating excellence in academic research worldwide.
This year’s conference theme addressed “Communication and Inequalities in Context.” College of Media presenters included faculty in the Institute of Communications Research and the Charles H. Sandage Department of Advertising; graduate students in the MS advertising program; and doctoral students in the Institute of Communications Research PhD program.
College of Media research presenters and presentations are listed below in bold.
Pre-Conference: A Causal Inference Institute in Communication Studies Organizers
Shuning Lu, U of Maryland, College Park, USA
Ewa Maslowska, Associate Professor, Advertising
Harsh Taneja, Associate Professor, Advertising
When Communication Makes the Difference: From Signals to Relational Dynamics Human-Machine Communication “Reconsidering Gender: A Computational Examination of Conversational Dynamics between Human and Gendered AI”
Weizi Liu, Texas Christian U, USA
Haocan Sun, Beijing Normal U, CHINA
Mike Yao, Professor, Advertising
Human-Machine Care: Well-Being and Vulnerability Human-Machine Communication “Emotionally Vulnerable Subtype of Internet Gaming Disorder: Measuring and Exploring the Pathology of Problematic Generative AI Use”
Di Wu, Beijing Normal U, CHINA
Haocan Sun, Beijing Normal U, CHINA
Weizi Liu, Texas Christian U, USA
Guoming Yu, Beijing Normal U, CHINA
Mike Yao, Professor, Advertising
Top Papers in Human-Machine Communication Human-Machine Communication “Ontological Reflexivity in Human–AI Communication Research: Toward an Integration Approach Based on Theory-Ontology Alignment”
Mike Yao, Professor, Advertising
Jiyeon Chang, Student, ICR
Weizi Liu, Texas Christian U, USA
Persuasion and Consumer Behavior Information Systems “The Brand Transparency Paradox: Consumer Reactions to Explicit Mentions of Artificial Intelligence”
Viviana Zambrano Rodriguez, U of South Carolina, USA
Louvins Pierre, Assistant Professor, Advertising
“Exploring How Attitudes toward AI and Disclosure Influence Purchase Intention of AI-Integrated Products through Hedonic, Social, and Epistemic Value”
Louvins Pierre, Assistant Professor, Advertising
Viviana C. Zambrano Rodriguez, U of South Carolina, USA
Yanbo Li, Student, ICR
AI in News Production and Consumption Information Systems “Audience Perceptions of AI Newscasters: Social Presence, Trust, and Emotional Responses”
Haochen Ji, Student, ICR
Jiayi Wang, Student, MS Advertising
Kevin Wise, Professor, Advertising
Xiaoyu Xu, State U of New York at Cortland, USA
AI Taking Over: Promises and Pitfalls of AI Use in Research, Journalism, and Society Computational Methods “When Machines Start Writing: Assessing the Impact of Generative AI on Journalism Labor Markets”
Sakshi Bhalla, Student, ICR
Jennifer Henrichsen, Washington State U, USA
Benjamin Toff, U of Minnesota, USA
Cognitive and Emotional Processing Information Systems “Algorithmic Temporality and Parasocial Connection: How Feed Chronology and Gaze Shape Influencer Perception”
Veranika Paltaratskaya, Student, ICR
Alice Ji, Student, ICR
Kevin Wise, Professor, Advertising
Editorial Board Meeting: Journal of Computer-Mediated Communication (JCMC)
Chair: Mike Yao, Professor, Advertising
MIAU-steerable AI: Trust, Adoption, Dependency, and Behavioral Regulation in Generative Tech Ecosystems Communication and Technology “Social Media Exit and Platform Loyalty: Generational Differences in Platform Abandonment”
Margaret Yee Man Ng, Associate Professor, Journalism
Ewa Maslowska, Associate Professor, Advertising
Computational Methods Research Escalator Computational Methods “When AI Imagines Consumers: A Computational Analysis of Representational Bias in Generative AI Brand Imagery”
Haochen Ji, Student, ICR
Co-Constructing Trust in HMC Human-Machine Communication “Revisiting Trust in the Era of Generative AI: Factorial Structure and Latent Profiles”
Haocan Sun, Beijing Normal U, CHINA
Weizi Liu, Texas Christian U, USA
Di Wu, Beijing Normal U, CHINA
Guoming Yu, Beijing Normal U, CHINA
Mike Yao, Professor, Advertising
Growing up with AI: Children’s and Adolescents’ Understanding, Trust, and Risk Children, Adolescents, and Media “Children and AI Mind Attribution: Reasoning and Learning with ChatGPT through Social Learning Theory”
Boram Cho, Student, MS Advertising
Jiyeon Chang, Student, ICR
Michelle Nelson, Professor, Advertising
Top Papers Session Information Systems “Following the News: Polarization and the Networked Structure of Attention”
Sakshi Bhalla, Student, ICR
Perception, Trust, and Bias of Artificial Intelligence Information Systems “Emotional and Social Drivers of Artificial Intelligence Pessimism Aversion: Extending the Appraisal Tendency Framework to AI Environments”
Heng Zhang, Chongqing U, CHINA
Nansong Zhou, Student, ICR
Jer Shyuan Ng, Royal Melbourne Institute of Technology, AUSTRALIA
Shiyi Zhang, Chongqing U, CHINA
Masculinities, Femininities in Digital Communication Feminist Scholarship “Masculine Anxiety and the Making of Racialized Nationalism in China: A Qualitative Investigation Into Sunxiaochuan Bar”
Nini Zhou, Student, ICR
JungHwan Yang, U of Illinois Urbana-Champaign, USA
Angie Leventis Lourgos (BS ’03, journalism), Dan Petrella (BS ’06, journalism; BA ’06, LAS; MS ’10, journalism), Marianne Mather (BS ’96, media studies), Bob McCoppin (BS ’85, journalism), and John J. Kim (BS ’97, advertising) were part of a team that produced the winning work, cited as “powerful coverage of the Trump administration’s militarized immigration sweep of the city that described in vivid, muscular prose how the siege-like incursion of ICE agents unified Chicagoans in resistance.”
Kim previously won a Pulitzer Prize in 2011 for Local Reporting for his photography in multiple Chicago Sun-Times’ articles that documented violence in Chicago neighborhoods.
Chicago Tribune newsroom staff; not pictured is John J. Kim, who was out on assignment. (Photo courtesy of the Chicago Tribune.)
Get to know some of our College of Media Students! Rafael Aguirre is a Class of 2028 advertising major.
What made you choose advertising as your major?
A specific moment that really confirmed my interest happened during my senior year of high school when I visited Revolution, a sports marketing agency. They work on advertisements for organizations like F1, MLS, and other sports leagues in the U.S. Visiting their office gave me a real look at the industry and seeing how creative and collaborative the environment was stood out to me. It made the career feel exciting and [like] something I could genuinely see myself doing. That experience helped me realize that advertising was the direction I wanted to pursue.
What excites you about the advertising industry?
Since starting at Illinois, my perspective on advertising has evolved a lot. One of the biggest things I’ve realized is how quickly the industry changes, especially with the growth of new technology like artificial intelligence. Something that might have worked as an advertising strategy four years ago might not work today because the tools, platforms, and audiences have all changed.
Being in the program has helped me understand that advertising is becoming more modern and data-driven, and that professionals in the field must constantly adapt. It’s not just about creativity anymore, it’s also about understanding trends, using new technology, and analyzing data to see what works. That realization has made the field even more interesting to me.
What has been your favorite class so far and why?
Right now, my favorite class is Advertising 250: Advertising and Brand Strategy. One of the reasons I enjoy it so much is because it’s very project-based and collaborative. Instead of doing a lot of smaller assignments, we work in groups on one major project throughout the entire semester.
For the project, we either choose an existing brand and identify a challenge it’s facing, or we create our own brand and develop a solution to a problem within an industry. For example, a team might look at the energy drink industry and notice that there are too many single-use cans, which creates sustainability issues. From there, they would build a brand concept that addresses that problem. I like how the class encourages creativity, teamwork, and real-world problem solving, which makes it feel like the type of work you might do at an agency.
What resources have been helpful in navigating Illinois?
One resource that has been helpful is access to research databases through our school email. For example, Statista is a platform that provides statistics and industry data that are useful when working on projects or building marketing strategies. Normally, access to those types of resources can be expensive, but as Illinois students we can use them for free through our university accounts.
Having access to credible data makes it much easier to support ideas with real statistics, especially in advertising and marketing where research is important for making strong arguments and decisions.
Are you involved in any media-related RSOs? What makes your organization different?
I’m one of the founders of La Agencia, and I currently serve as the recruiting treasurer. We started the organization in Fall 2025 with the goal of helping students build stronger portfolios. The internship market in media and advertising has become very competitive, so we wanted to create a space where students could gain experience working on projects and develop work that they can showcase to employers.
One thing that makes La Agencia different from some other RSOs is our focus on building a sense of community. In many organizations, people already have their own friend groups and sometimes don’t interact much with new members. As an executive team, we try to encourage everyone to talk to each other and get to know people outside of their existing circles. Our goal is to create a welcoming environment where members feel comfortable attending events, collaborating on projects, and building connections.
What are your plans after graduation?
After graduating, I hope to work at an advertising agency, ideally in sports marketing or copywriting. I’m especially interested in copywriting because I enjoy the creative side of advertising and the process of developing messaging that connects with audiences. Overall, my goal is to work in an agency environment where I can contribute to creative campaigns, particularly in industries like sports where marketing plays a big role in connecting brands with fans.
—Interview byAndrea De La Torre, New Voices Intern
See a selection of College of Media student-produced work created this spring, including broadcasts, documentaries, short films, advertising brand systems, and more.
Advertising
In ADV 498: The Sandage Project, students integrate the concepts, experiences, and skills that have been learned throughout the advertising curriculum with a service-learning project. See a project students created for Lincoln250, for the clients Lincoln Group of DC and the Abraham Lincoln Association, to expand the reach of Lincoln250.org.
In ADV 290: Advertising Design and Direction, students created a brand system for a fictional business and designed a 12-page annual report. See an example for White Lotus by Bella Chasen, junior in advertising.
UI7 Newsroom went live from the Orange Carpet for the 2026 Oskees on April 27 as Fighting Illini Athletics celebrated more than just performance on the field, but also highlighted the student-athletes behind the success. The team of UI7 reporters spoke with players and coaches to capture what this event truly means to the Illini community.
Watch a broadcast by UI7 Newsroom journalism students Nathan Gonzalez and Mary Piacente, featuring interviews with Illinois Governor JB Pritzker and Republican nominee Darren Bailey. This is the first time UI7 students have conducted an interview with a sitting governor, said Kenneth Erdey, journalism instructor and technical coordinator for Richmond Studio. They also spoke with the two nominees for Illinois comptroller.
Students in JOUR 440: Advanced Documentary Storytelling and Production produced segments to air on Illinois Public Media’s magazine show, Prairie Fire, premiering on May 21:
“The Space” – produced by Amelia Benson, Jonathan Mathew, and Tristan Starzec
“Live at the Mirror” – produced by Wilson Tripp Nichols, Adam Edwards, and Jude Panlilio
“Skeuwep” – produced by Ethan Ashley-Ferguson, Elissa Eaton, and Mike Rock
“Central Illinois Aikikai” – produced by Florence Lin, Paige Whiteside, and Sophia Alvarez
“Orange Krush Senior Night” – produced by Sam Yohnka, Brandon Hood, and Isaiah Adeleke
Watch the Illinois Student Film Festival, produced by students in MACS 366: Film Festivals, featuring work by students across the University of Illinois campus.
Watch the MACS Student Showcase, a faculty-curated selection of student work from media and cinema studies courses throughout the academic year. See program credits with timestamps.
