Study: Shoppable ads get more attention on streaming

July 1, 2026 | MediaCat A new study from College of Media faculty and students claims that consumers pay more attention to shoppable ads when streaming than when browsing social media—for better or for worse. The research article, “Why Some Shoppable Ads Persuade: Expectancy Violations and Ad Value Across Streaming TV and Social Media,” was […]

P&G learned how to sell soap then created iconic brands

April 15, 2026 | USA Today In celebration of America’s 250th birthday this year, the USA Today network is taking a look at iconic companies that were founded and flourished in the nation. Jason P. Chambers, professor of advertising and associate dean for access and engagement, shared his insights on the branding impact of Proctor & […]

Social media stampedes: How mass user exit reshapes the digital landscape

October 16, 2025 | MediaWell Leaving social media does not always mean disengagement from news, but it does disrupt habitual news consumption. Some people report feeling less informed about current events after quitting Facebook, as social media is a key news source for many. However, they also experience benefits like reduced anxiety and improved well-being. Margaret Ng, Associate […]

Our Elders’ Stories Bridge the Past to the Present. This Mother’s Day, Let’s Honor Them by Listening 

May 9, 2025 | Newsweek Stories of the past might be whitewashed, rewritten, or replaced in official spaces, but people’s consciousness of the past can’t be stripped away. Melita Garza, Associate Professor and Tom and June Netzel Sleeman Scholar in Business Journalism In this Newsweek opinion piece, Melita Garza, associate professor and Tom and June […]

How soon will TV networks move to paid-streaming model?

March 14, 2025 | The News-Gazette Slowly but surely, streaming is becoming the preferred method of watching television and increasingly there is little content that is not available on streaming. Slowly but surely, the trend is that all content is migrating to become available on streaming, and on occasion exclusively so. Harsh Taneja, Associate Professor […]

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