Email: boramc2@illinois.edu
Research Interests
AI Creativity, Human–AI Interaction and Collaboration, Persuasion Knowledge, Emerging Technologies and Media in Children and Older Adults, and Ethical AI Use
Recent Publications/Presentations
Boram Cho, Jiyeon Chang, Michelle Nelson, Joy Wang, “I don’t want ads, I just want information”: When and how persuasion knowledge is activated during product search on AI and online platforms, 2026 AEJMC Conference, New Orleans, Louisiana
Boram Cho, Jiyeon Chang, Michelle Nelson, Children and AI Mind Attribution: Reasoning and Learning with ChatGPT through Social Learning Theory, 2026 ICA Conference, Cape Town, South Africa
Boram Cho, Jiyeon Chang, Joy Wang, Michelle Nelson, From mom to disobedient dog and used car salesman: Consumers view AI and Online Platforms in contemporary search differently depending on persuasion intent, 2026 AMA Winter Academic Conference, Madrid, Spain
Jiyeon Chang, Joy Wang, Boram Cho, Mengying Liu, Zhengyuan Hu, Michelle Nelson, “But I Still want to talk to my doctor”: Exploring the perceived informational value of AI-assisted search across product categories using Information Foraging Theory, 2026 AMA Winter Academic Conference, Madrid, Spain
Courses Taught
- ADV 150: Introduction to Advertising (Spring, Fall 2026)
- ADV 360: Innovations in Advertising (Fall 2025)
Academic Roles
- Instructor of record, ADV 150: Introduction to Advertising (Spring, Fall 2026)
- Teaching Assistant, ADV 393: Advertising & Society (Spring 2026, Spring 2025, Fall 2024)
- Instructor of record, ADV 360: Innovations in Advertising (Fall 2025)
- Teaching Assistant, ADV 201: Social Media and Personal Branding (Fall 2024)
Awards and Honors
- James Webb Young Travel Fund, Charles H. Sandage Department of Advertising, University of Illinois Urbana-Champaign (Spring 2026)
- Graduate College’s Conference Presentation Award, University of Illinois Urbana-Champaign (Spring 2026)
- Bart A. Cummings Advertising Gift Fund, University of Illinois Urbana-Champaign (Fall 2025)
- AEJMC WMSF (Washington Media Scholars Foundation) Graduate Research Scholarship (Spring 2025)