Email: jiayiw13@Illinois.edu
Research Interests
Joy is a doctoral student at the Institute of Communications Research (ICR). Her research focuses on artificial intelligence in advertising and consumer behavior, with particular interest in how AI-generated advertising and persuasion knowledge shape consumer responses across digital platforms. She has contributed to multiple research projects examining AI-generated advertising and consumer trust in emerging media technologies.
Prior to joining ICR, Joy earned an M.S. in Advertising and a B.A. in Communication from the University of Illinois Urbana-Champaign.
Recent Publications/Presentations
Pierre, L., Zambrano Rodriguez, V. C., & Wang, J. (2026). Measuring Consumer Aversion toward AI in Marketing Communication and Assessing Its Relationship to Brand Perceptions and Purchase Intention. Journal of Consumer Behaviour. https://doi.org/10.1002/cb.70163.
Pierre, L., Wang, J., & Zambrano Rodriguez, V. C. (2026). Exploring the influence of ‘artificial intelligence’ mentions in advertising and persuasion knowledge on brand skepticism, perceived manipulativeness, and purchase intention. Journal of Marketing Communications. https://doi.org/10.1080/13527266.2025.2609808.
Courses Taught
- ADV 175
- ADV 480
Awards and Honors
- Bart A. Cummings Advertising Gift Fund, University of Illinois, 2025