Cassandra L.C. Troy

Assistant Professor

Affiliations

  • Department of Journalism
  • Institute of Communications Research

Education

  • PhD in Mass Communications, 2024, Pennsylvania State University 
  • MS in Communication, 2018, Purdue University 
  • Graduate Certificate in Strategic Communication Management, 2018, Purdue University 
  • BFA in Communication Arts, 2014, Virginia Commonwealth University 
  • BA in Foreign Language (German), 2014, Virginia Commonwealth University 
  • Certificate in Product Innovation, 2014, Virginia Commonwealth University

Course Specialties

  • JOUR 460: Environmental Journalism

Background

Dr. Troy is an assistant professor in the Department of Journalism. Prior to earning her PhD, she worked in nonprofit and sustainability communication. These professional experiences gave her the opportunity to work on a range of educational and strategic communication efforts, such as explanatory signage design, newsletter writing, social media management, and crisis communication planning. That same work also impressed upon her the urgency and complexity involved in communicating environmental issues like climate change to a wide range of audiences. Ultimately, a desire to better understand how to communicate about pressing environmental topics for constructive societal impact motivated her to pursue a PhD at Penn State and a career in academia.

Research and Creative Endeavor

Dr. Troy’s research focuses broadly on strategic environmental communication. Much of her work focuses on climate change in particular and she is specifically interested in examining positive or solutions-oriented environmental messaging as well as psychological drivers and inhibitors of collective pro-environmental and pro-social action in response to such content. She conducts both quantitative and qualitative research.

Related Links

Cassandra Troy

Contact

217-300-1068

Guolan Yang

Assistant Professor

Affiliations

  • Charles H. Sandage Department of Advertising
  • Institute of Communications Research

Education

  • Ph.D. in Mass Communications, Pennsylvania State University 

Course Specialties

  • ADV 310: Introduction to Public Relations

Background

Yang joined the Sandage Department of Advertising in the fall of 2024. She has been actively engaged in academia, teaching a diverse range of advertising and public relations courses. Yang serves as a committee member on the American Academy of Advertising (AAA) Research Committee and as a reviewer for several advertising and marketing journals. She is on the editorial review board of the International Journal of Advertising.

Research and Creative Endeavor

By and large, Yang’s research interest focuses on persuasive communication with a keen focus on social media advertising and influencer marketing. Specifically, Yang investigates how message appeals (e.g., storytelling, humor, comparison) can be consolidated with innovative features of digital technologies to enhance the effectiveness of persuasive communication. Additionally, Yang’s work examines the role of sponsorship disclosures in how consumers react to covert advertising messages on social media. 

Yang has recently published research in the International Journal of Advertising, Journal of Interactive Advertising, Journal of Media Psychology, Journal of Health Communication, Corporate Communications, and more.

Related Links

Guolan Yang

Contact

217-300-8603

Jiyeon Chang

Jiyeon Chang

Email: jiyeonc2@illinois.edu

Research Interests

Jiyeon is a Ph.D. student at the Institute of Communications Research. Jiyeon studies media psychology and technology-mediated communication. Her research explores cognitive frameworks to understand perceptions that influence information processing and online behaviors. 

Prior to joining ICR, Jiyeon received her M.A. and B.A. in communication and media from the Ewha Womans University in Korea.

Courses Taught

  • JOUR 101: Interactive Media & You 
  • MACS 100: Intro to Popular TV & Movies

Haochen Ji

Haochen Ji

Email: hji10@illinois.edu

Research Interests

Haochen is a Ph.D. student at the Institute of Communication Research. Before joining ICR, she earned her master’s degree in communication from Northwestern University and her bachelor’s degree in public relations with a minor in applied statistics from Boston University. Her primary academic interests focus on the impact of emerging technologies on communication, aiming to promote human-centered technology designs and proactively shaping positive digital communication. She is passionate about exploring how technologies like AI, video games, and interactive media influence people’s online behaviors and psychological well-being. She is also highly interested in utilizing mixed methods, especially computational approaches, to investigate specific problems.

Related Links

Kendra Williams

Kendra Williams

Email: klw6@illinois.edu

Research Interests

  • Critical Cultural Studies 
  • Black Popular Culture 
  • Television & Film 
  • Race & Media Representation

Recent Publications/Presentations

Williams, K., McKoy, C. D. (2023, November 17). Abbott Elementary: Utilizing Critical Communication Pedagogy, Intercultural Communication, and Social Justice within the Classroom to Decenter Whiteness. National Communication Association, National Harbor, MD. 

Williams, K. (2023, April, 13). If Beale Street Could Talk: Representation, Colorism & Black Womanhood. Southern States Communication Association Conference, Tampa, FL.

Duo Wang

Duo Wang

Email: dw36@illinois.edu

Research Interests

Duo Wang is a researcher and entrepreneur committed to exploring the convergence of mixed reality and generative AI for the next generation of immersive interaction and 3D storytelling. Research interests include:

  • Virtual/Augmented Reality (VR/AR)
  • Human-AI Communication in Virtual Environments
  • XR+AI Simulation in Healthcare
  • Generative AI in Immersive Media
  • Human-Computer Interaction

Awards and Honors

  • Illinois Distinguished Fellowship

Related Links

Gustavo Nery

Gustavo Nery

Email: gd39@illinois.edu

Research Interests

A storyteller and published author from Fortaleza, Brazil, Gustavo Nery is a Ph.D. student at the Institute of Communications Research. He holds a BA in journalism from the University of Fortaleza and an MA in theatre studies from Illinois State University. Prior to his journey as a graduate student, Gustavo had professional experience as a film critic, reporter, and editor for books, magazines, and newspapers. 

His main area of research is television, film, theatre, and media studies. Interests include: 

  • Coming-of-age and teen cinema
  • Queer cinema
  • Brazilian cinema
  • Film theory and criticism
  • Popular music
  • Theater professional recordings
  • Film Biopics
  • Narrative theory

Recent Publications/Presentations

Musical Theater Pro-Shots: Questioning An Entertainment Industry Trend. Presented at the 2024 University Research Symposium at Illinois State University (Spring 2024). 

The “female biopic” conventions and portrayal of Princess Diana in Pablo Larraín’s film “Spencer” (2021). Presented at the 14th RAW: Research, Art, & Writing Graduate Student Conference, University of Texas at Dallas (virtual session; Winter 2023). 

Billie Eilish’s “Happier Than Ever” as a concept album and the usage of “old Hollywood” to promote its themes. Presented at the 2023 University Research Symposium at Illinois State University (Spring 2023).

Courses Taught

  • MACS 100: Intro to Popular TV & Movies

Awards and Honors

  • Mask & Hammer Award, 2024 – Outstanding Dramaturgy (ISU) 
  • Ada Belle Clark Welsh Scholarship, 2023 
  • Best Book Editing – Expocom Nacional, 2018 (Brazil)

What Most People Don’t Know about Me

I took three years of theater classes just for fun!

Related Links

Nansong Zhou

Nansong Zhou

Email: nz20@illinois.edu

Research Interests

My research interests encompass the global media industry, China studies, and game studies. Currently, I am focused on two primary research areas. The first area examines the formation of the global video game industry. For instance, I investigate how video games evolved from being perceived as a “digital drug” to becoming a globally dominant “cultural industry” in China. However, my research is not limited to the Chinese context; I am also deeply interested in the contexts of Asia and the Global South. The second research area explores how video games integrate with AI and VR technologies, along with their impacts and potential. I am deeply interested in the dynamic interactions between games, technology, and society.

Recent Publications/Presentations

Publications: 
Zhou, N. (2024). Digital Labor in Free-to-play Games: Player as Commodity and Interaction as Labor in MMOGs. Critical Studies In Media Communication, 41(2), 137–152. 

Zhou, N. (2024). Spiritual Opium and Spiritual Opium War: A Cultural History of Arcade Games and Console Games in 1990s China. Media International Australia. 

Zhou, N. (2021). Parasocial Relationship in the Social Context: Why do Players View a Game Character as Their Child? Game Studies. Volume 21 Issue 2. 

Conferences: 
Zhou, N. (2024, June). From “Digital Drug” to “Cultural Industry”: The Making of a Global Video Game Industry. Research accepted by ICA Games Studies Division 2024, Gold Coast, Australia. 

Zhou, N. (2023, November). The Digital Drug Discourse in the 1990s China: How the Video Game became “Electronic Heroin” from “Spiritual Opium”. Paper accepted by the 109th National Communication Association (NCA 2023) Convention, National Harbor, MD, the United States. Top Student Paper Award, Chinese Communication Association. 

Zhou, N. (2023, July). Chinese Video Game Industry in Post-Cold War Era: How the Video Game became Digital Drug in the 1990s. Research accepted by the Annual Conference of the Association for Education in Journalism and Mass Communication (AEJMC 2023), Washington, DC, the United States. Top Student Papers Award (third place), History Division. 

Zhou, N. (2022, November). Labor and Exploitation in MMOGs:How Players’ Labor is Exploited in League of Legends. Paper presented at the 108th National Communication Association (NCA 2022) Convention, New Orleans, the United States. Top Overall Paper Award, Game Studies Division.

Awards and Honors

2024 
Illinois Distinguished Fellowship 
The Graduate College, University of Illinois 

2023 
Top Student Paper Award 
Chinese Communication Association, NCA 2023 Convention 

2023 
Top Student Papers Award 
History Division, AEJMC 2023 Conference 

2023 
MCC Academic Achievement Award 
Department of Media, Culture, and Communication, New York University 

2022-2023 
Mitchell Leaska Scholarship 
Department of Media, Culture, and Communication, New York University 

2021-2022 
Mitchell Leaska Scholarship 
Department of Media, Culture, and Communication, New York University 

2022 
Top Overall Paper Award of Game Studies Division 
Game Studies Division, NCA 108th Annual Convention

What Most People Don’t Know about Me

My goal is to become the best cook among media scholars and the best media scholar among cooks.

Related Links

Gillian Paxton

Gillian Paxton

Email: gpaxton2@illinois.edu

Research Interests

Media Literacy, Scholastic Journalism, Visual Communication, Education

Recent Publications/Presentations

Paxton, G. (2024). The State of Media Literacy Education in Indiana Schools. Common Ground, Bloomington, Indiana. 

Mudavadi, K., Hwang, J., Wang, W., Paxton, G., Ochieng, J., and Grabe, ME. (2024). Third-Person Effects of COVID-19 Social Media Posts. International Communication Association, Health Communication Division, Gold Coast, Australia.

Awards and Honors

Future Journalism Teacher Scholarship – Aug 2021 
Phi Beta Kappa Member 
Ernie Pyle Scholar

What Most People Don’t Know about Me

I have maintained a personal media blog, posting reviews and analysis of music, books, and whatever else strikes my fancy since I was a senior in high school!

Related Links

Yujin (Floria) Lee

Yujin (Floria) Lee

Email: yujinl3@illinois.edu

Research Interests

Yujin’s research interests include virtual reality, artificial intelligence, social media marketing, celebrity endorsement, media usage, and cultural analysis.

She is a doctoral student at the Institute of Communications Research. She completed her master’s and bachelor’s degrees in advertising from the University of Illinois Urbana-Champaign. 

Recent Publications/Presentations

Lee, Y.*, Fukada, M., Baptiste, P., Du, X., Nelson, M. Hey, You Put Ads in My Netflix: How Audiences Negotiate the Changing Streaming Media Landscape, American Academy of Advertising (AAA), Portland, OR, March 14-17, 2024 

Kim, W. J., Lee, D., Heo, S., Park, S., and Lee, Y. When Lonely Hearts Meet Talkative AI: Exploring AI Interactivity and Social Motivation. American Academy of Advertising (AAA), Portland, OR, March 14-17, 2024 

Ham, C., Ju, I., Heo, S., and Lee, Y. Examining the Change-of-Meaning Effect: Sequential Persuasion Knowledge Structure in Coping Mechanism with Online Behavioral Advertising, Annual conference at AEJMC, Washington D.C., August 7-10,2023

Courses Taught

  • ADV 150: Introduction to Advertising 
  • ADV 281: Advertising Research Method 
  • ADV 360: Innovations in Advertising

Awards and Honors

Earl Cummings Advertising Research Award, 2023 
List of Teachers Ranked as Excellent by their Students: FA 2022, SP 2024 
American Academy of Advertising’s Graduate Students Travel Scholarship, 2024

Related Links

College of Media
119 Gregory Hall
810 S. Wright St.
Urbana, IL 61801
217-333-2350