Senior Lecturer
Affiliations
- Department of Media & Cinema Studies
- Charles H. Sandage Department of Advertising
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Carrie Wilson-Brown
Category: Role
This is bio / profile page
Thomas Guback
Professor Emeritus, Institute of Communications Research
Education
- B.A., Rutgers University, 1958
- M.S., University of Illinois, 1959
- Ph. D., University of Illinois, 1964
- M. Div. Nashotah House Theological Seminary, 2000
Course Specialties
- Film Studies
- Political Economy of Communications
Research and Creative Endeavor
Researcher, writer, on-air host of Silver Screen, WILL-TV, 1987-1997.
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Angela Aguayo
Associate Professor
Affiliations
- Department of Media & Cinema Studies
- Institute of Communications Research
Education
- PhD in Communications, 2005, University of Texas, Austin
Course Specialties
- Introduction to Documentary
- New Media, Culture and Society
- Gender and Popular Culture
- Documentary and Social Change
Research and Creative Endeavor
Angela J. Aguayo is Associate Professor in the Department of Media & Cinema Studies at the University of Illinois Urbana-Champaign. Angela’s scholarly research and production practice reflect an interdisciplinary focus on documentary, media studies, rhetoric, critical and cultural studies. She is focused on the possibilities for documentary to engage the process of social change, with the specific attention to collective identification and the new media technologies used in conjunction with the genre to mobilize participatory media publics. As a scholar-media artist specializing in participatory and engaged cinema, her most recent book, Documentary Resistance: Social Change and Participatory Media (Oxford University Press, 2019) investigates the political impact of documentary practice. Aguayo is also an award-winning director and producer of documentary shorts utilized in community engagement campaigns, exhibited at museums, and viewed at film festivals around the world, including such prestigious sites as Anthology Film Archives, The Art Institute of Chicago and Harvard University. Most recently, Aguayo is the founding Director of the Illinois Community Media Project, establishing efforts to support media production opportunities for underserved communities across the state of Illinois. She has also served as Acting Director of the Roger Ebert Center for Film Studies.
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Jonathan Knipp
Senior Lecturer
Affiliations
- Department of Media & Cinema Studies
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Mike Yao
Professor
Affiliations
- Charles H. Sandage Department of Advertising
- Institute of Communications Research
- Gies College of Business
- College of Liberal Arts and Sciences
Education
- Ph.D. Communication, University of California, Santa Barbara
- B.A. Psychology & Film Studies double majors, University of California, Santa Barbara
Course Specialties
- Online privacy
- Technology mediated communication
- Technology and advertising
- Programmatic advertising
Research and Creative Endeavor
Mike Yao’s research focuses on the social and psychological impacts of interactive digital media. He conducts research and writes on a variety of topics such as online behavior, digital literacy, and computer-mediated communication. His current interest is in how users perceive and manage personal boundaries on social media. Specifically, he examines people’s attitudes, beliefs and self-protective behaviors related to online privacy from a psychosocial perspective by considering the influence of cognitive appraisal, social norm, and individual differences. A second area of Mike’s active research is the psychological impacts of digital media use. He examined the influence of various interactive media, such as video games and social media, on users’ online and offline social behavior. He is currently trying to extend this line of research to developing an integrated theory of digitally mediated human behavior.
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Marisa Peacock
Senior Lecturer
Affiliations
- Charles H. Sandage Department of Advertising
Education
- MFA in Design for Responsible Innovation (DRI), University of Illinois Urbana-Champaign, expected graduation 2027
- MALS in American Studies, 2005, Georgetown University
- BA in Psychology, 2001, Mount Holyoke College
Course Specialties
- Sandage Project / Capstone Course
- Digital Content and Social Media Management
- AI and Advertising
- Writing and Public Relations
- Social Media and Personal Branding
Background
Marisa Peacock is the founder and chief strategist of The Strategic Peacock, helping organizations implement effective social media strategies. As a senior lecturer, she teaches the Sandage Project, digital content and social media management and AI and Advertising. She also leads the Social Media Lab, where advertising students gain hands-on experience, build portfolios, and connect with employers—benefiting both businesses and emerging talent.
Research and Creative Endeavor
Marisa is currently pursuing an MFA in Design for Responsible Innovation at the University of Illinois Urbana-Champaign, where her research focuses on integrating inclusive design in advertising education by empowering faculty to foster digital inclusivity.
Marisa regularly presents at marketing and media conferences such as the Home Furnishings Association, Seattle Interactive, Illinois Web Con, and ConvergeSouth. Her presentations focus on social media, customer experience, and strategies for businesses of all sizes to enhance their online presence.
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Ewa Maslowska
Associate Professor
Affiliations
- Charles H. Sandage Department of Advertising
- Institute of Communications Research
- Informatics
- Center for Social & Behavioral Science
Education
- PhD, University of Amsterdam (Persuasive Communication)
- MA, Jagiellonian University (Psychology)
Course Specialties
- Computational Advertising
- Consumer Insight
- Persuasion
Background
Ewa holds a Ph.D. in Communication Science from the University of Amsterdam and an M.A. in Psychology from Jagiellonian University and completed postdoctoral research at Northwestern University. Ewa has been published in International Journal of Advertising, Computers in Human Behavior, Journal of Marketing Management, Decision Support Systems, and others.
Awards
- Digital Communication Methods Lab (University of Amsterdam, Research Priority Area) research grant 2019. Project: Improving the measurement of consumers’ exposure to online content.
- Marketing Science Institute research grant 2018. Project: The effects of trait-based personalization in social media.
- Best Paper Award International Journal of Advertising 2017
- Best Paper Award Journal of Marketing Management 2016
- Top faculty paper award Communication and Technology Division AEJMC Conference 2015, San Francisco, CA
- Best paper nominee ICORIA conference 2018, Valencia, Spain
- Best paper nominee ICORIA conference 2017, Ghent, Belgium
Research and Creative Endeavor
Ewa’s research investigates how we interact with digital platforms, focusing on how communication design and personalization influence persuasion and platform (dis)engagement. Additionally, she analyzes the impact of deceptive content, such as fake reviews, on consumer decision-making. Using a multi-method approach, integrating experiments, psychophysiology, digital-trace data, and qualitative techniques, she aims to understand the psychological impact of digital communication and inform frameworks that protect user autonomy in an increasingly opaque media landscape.
Select Publications
Maslowska, E., Segijn, C. M., Vakeel, K. A., & Viswanathan, V. (2019). How consumers attend to online reviews: an eye-tracking and network analysis approach. International Journal of Advertising, 1-25.
Kim, S. J., Maslowska, E., & Tamaddoni, A. (2019). The paradox of (dis)trust in sponsorship disclosure: The characteristics and effects of sponsored online consumer reviews. Decision
Support Systems, 116, 114-124.
Malthouse E.C., Maslowska, E., Franks, J. (2018). Understanding programmatic TV advertising. International Journal of Advertising, 37(5), 769-784
Viswanathan, V., Malthouse, E.C., Maslowska, E., Hoornaert, S., & van den Peol, D. (2018). Dynamics between Social Media Engagement, Firm-Generated Content, Live and Time-Shifted TV Viewing. Journal of Service Management, 29(3), 378-398
Maslowska, E., Malthouse, E.C., & Bernritter, S.F. (2017). Too good to be true: The role of online reviews’ features in probability to buy. International Journal of Advertising, 36(1), 142-163
Maslowska, E. Malthouse, E.C., & Viswanathan, V. (2017). Do customer reviews drive purchase decisions? The moderating roles of review exposure and price. Decision Support Systems, 98, 1–9
Maslowska, E., Malthouse, E. C., & Collinger, T. (2016). The Customer Engagement Ecosystem. Journal of Marketing Management, 32(5-6), 469-501
Maslowska, E. Smit, E.G., & van den Putte, B. (2016) It Is All in the Name: A Study of Consumers’ Responses to Personalized Communication. Journal of Interactive Advertising, 16(1), 74-85
Maslowska, E., Smit, E.G., & Van den Putte, B. (2013). Assessing the cross-cultural applicability of tailored advertising: A comparative study between the Netherlands and Poland. International Journal of Advertising, 32(4), 487-510.
Maslowska, E., Van den Putte., B, & Smit, E. G. (2011). The effectiveness of personalized e-mail newsletters and the role of personal characteristics. Cyberpsychology, Behavior, and Social Networking, 14, 765-770. DOI: 10.1089/cyber.2011.0050.
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Christopher Ball
Associate Professor
Affiliations
- Department of Journalism
- Institute of Communications Research
- Informatics
- IMMERSE: Center for Immersive Computing
- Center for Social and Behavioral Science
Education
- PhD in Media and Information Studies, 2019, Michigan State University
- Educational Technology Graduate Certificate, 2017, Michigan State University
- Serious Game Design and Research Graduate Certificate, 2016, Michigan State University
- MS in Applied Sociology, 2011, Clemson University
- BA in Sociology, 2008, Augusta State University
Course Specialties
- Interactive Media & You
- Augmented and Virtual Reality
- Research Methods in Journalism
Background
Christopher Ball is an associate professor in the Department of Journalism and the Institute of Communications Research at the University of Illinois Urbana-Champaign. His interdisciplinary background is rooted in sociology and media studies, with a focus on emerging and interactive media, particularly immersive media such as augmented and virtual reality.
Ball joined the University of Illinois in 2019 after completing his Ph.D. in Media and Information at Michigan State University. While at Michigan State, he also earned graduate certificates in serious games design and research and educational technology and contributed to a variety of interdisciplinary research projects examining the uses and effects of emerging technologies.
Research and Creative Endeavor
Ball’s research examines how people use, experience, and are affected by interactive and immersive technologies. His work focuses primarily on augmented and virtual reality, video games, and other emerging media, with particular interests in digital inequality and inclusion, media experiences and effects, and the use of interactive technologies for prosocial purposes.
Across this work, Ball examines both the opportunities created by new technologies and the individual and social factors that shape who can access, use, and benefit from them. His research has addressed topics ranging from virtual reality and presence to games and mental health, aging and technology, and immersive media for education.
His research has appeared in a wide range of interdisciplinary journals, including Information, Communication & Society; Telematics and Informatics; Cyberpsychology, Behavior, and Social Networking; Games and Culture; and JMIR Mental Health.
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Alison Davis
Senior Lecturer
Affiliations
- Department of Journalism
Education
- M.S. Journalism, University of Illinois at Urbana Champaign
- B.S. Journalism, University of Illinois at Urbana-Champaign
Course Specialties
- Documentary Production
- Writing
- Video Production
Background
Alison Davis has been producing national documentaries for over two decades. Her programs have received numerous awards including seven regional Emmy Awards and over 20 Emmy nominations.
Davis produced documentaries for the Big Ten Network when she joined Illinois’ Division of Intercollegiate Athletics / Public Affairs in April of 2008. Before that she worked at WILL-TV (PBS) where she was the longtime producer and host of Prairie Fire, a cultural magazine series about the people and places of central Illinois.
Awards
Davis won a 2019 National Academy of Television Arts and Sciences Mid-America Emmy award for Illinois Artists: Endalyn Taylor, produced for the Big Ten Network. She won a 2017 Mid-America Emmy award for writing The Game Changer, the story of disability rights pioneer Tim Nugent. In 2015 she won an Emmy for writing the documentary Carlos Montezuma: Changing Is not Vanishing. She was awarded her first regional Emmy in 1999 for her documentary, Walter Burley Griffin: In His Own Right about the talented, but overlooked Illinois architect.
Her documentary Against the Wind, the story of wheelchair athlete Jean Driscoll’s attempt to become the first athlete to win seven consecutive Boston Marathons, was named best Television Documentary in 1997 by American Women in Radio and Television. She was one of 20 producers selected to attend the 2001 WGBH Boston Producers Workshop, where she participated in extensive hands-on training with some of television’s most experienced content creators.
Davis’s other productions include the nationally distributed Lincoln: Prelude to the Presidency and Gold Star Mothers: Pilgrimage of Remembrance. She was also nominated for an Emmy for writing Ten Sisters: A True Story.
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Paula Treichler
Professor Emerita
Affiliations
- Institute of Communications Research
Contact
217-333-1549