Elizabeth C Shallenberger | College of Media

Q&A with Adam Hamilton

Get to know some of our College of Media alumni. Adam Hamilton (BS ’11, advertising; MBA ’19) is a global social and digital director at McDonald’s. Hamilton also participated in a Media Career Night alumni panel on “Digital Communication” in Spring 2023. Watch a recording of the session here.

Can you recall any College of Media classes or professors that impacted you?
I remember Professor Jason Chambers teaching Advertising History, and it was fascinating to see the impact of advertising and culture—how it’s such a key tenant of pop culture, which I love. Subsequently, I minored in media and cinema studies. It was fun to learn about different media types from people whose primary passion was media. I absorbed and carried those elements into the advertising world.

Were you involved in any media-related RSOs?
I was in the American Advertising Federation, and it was how I got my foot in the door to the industry. I went to a Leo Burnett information night during my sophomore year; they talked about internships, and while I wasn’t qualified, I stayed in touch. They gave me tips on being ready, and I applied and got accepted during my junior year. Doors opened up for me upon graduation, but there are also various professional opportunities on campus. I was a marketing intern for Assembly Hall [State Farm Center], where I got to do marketing for all the concerts and events. I also worked at the Career Center for resume critiques and marketing, but there were so many things at my disposal that I tried to take advantage of as much as possible.

How has advertising influenced your career path?
When I graduated, I thought I’d work at an ad agency or something, and I started working at Caterpillar—the manufacturing company where you think of tractors, big mining trucks, and construction projects. I worked there for six years and then had the opportunity to work at McDonald’s. I started as a supervisor in executive communication, so speech writing for our CEO and their social handles, and it evolved to managing our broader content editorial globally. Now, I oversee our corporate social and digital channels and all the storytelling with those. However, I’d say that three-fourths of the roles I’ve had didn’t exist until I had them. The team I’m in now—I built the team from the ground up, which is a great opportunity, but you have to be able to pitch that vision and showcase what you can do.

You attended the McDonald’s Worldwide Convention in Barcelona in April 2024. What was that like for you?
The McDonald’s Convention is interesting because it’s a huge milestone where nearly 20,000 franchises—restaurants, staff, companies, employees, and suppliers—come together on the vision of the business for the next two years. It’s always been held in the United States, even though it’s a worldwide convention, but this was the first one that took place outside of that in Barcelona. I had the opportunity to produce an event with Dua Lipa, which was fantabulous.

Besides that, what is your day-to-day work life?
When it comes to my day-to-day, it’s telling the business and brand story of McDonald’s. The business story is how we inspire investors, stakeholders, and media that we’re a company to believe in. From a brand story, it’s how we inspire people to believe; also, we want to be at the intersection of culture. When we do different campaigns, like the Adult Happy Meal with Cactus Plant Flea Market or our Valentine’s meal with Cardi B and Offset, there are many opportunities to intersect culture with McDonald’s because people are passionate about it. The idea for the Adult Happy Meal came up because, one day, you had your last Happy Meal and never even knew it. It’s tapping into what we call “fan true”—things true to fans of the brand and establishing a connection point with them through content to meet them where they are.

What are you most proud of?
I’ve been lucky that I’ve been able to hire and develop some of what I think are the best people in the industry. Even though I’m their manager, I learn from them every day, and I’m in awe of what they’ll do once they leave my team; I couldn’t be more proud of them. Another thing I’m proud of is my employees always say I bring a safe space to work, which means a lot to me. I’m a gay man, and I haven’t always been in an environment where there’s a safe space in a workplace. When people have that safe space, they do their best work and flourish there themselves. They’re connected to their peers, and the opportunities are endless.

What skills do you think students need to succeed in the media world?
Students have such a leg up because the technology and media they’ve grown up in are key to the future. No matter how much people say they understand that stuff, the fact is that this generation grew up with it, so use that as an advantage. On a much broader note, bring your full self to your job. It’s so easy when you apply and interview for all these roles to want to fit what you think is the mold of what they want, but ultimately, you want to be yourself. You want to make sure you’re choosing an employer that clicks with who you are, and you’ll do your best work.

—Interview by Chloe Barbarise, New Voices Intern

Q&A with Bianca Flowers

Get to know some of our College of Media alumni. Bianca Flowers (BS ’13, journalism) is a global race and justice correspondent at Reuters.

What experiences motivated you to choose Illinois?
Growing up on the west side of Chicago, I took inspiration from my favorite news anchors and I had always had an affinity for storytelling. As I got older, my love for storytelling, creative writing, and hearing the stories of others continued. Additionally, I enjoyed sports, and I knew Illinois could help me expand on that area of focus in journalism. My sister always told great stories about the professors here, and I knew Illinois had such a great reputation, but what sold me was my campus visit in high school. Overall, it felt like home, and I knew I wanted to maintain my family’s bloodline connection to Illinois as the second person in my family to graduate from the institution.

What opportunities did you take advantage of to explore your passion for sports journalism?
I worked for Fighting Illini Productions early in my college career, which refined my media editing skills. Not only did I receive a high-caliber experience by being able to tell the exclusive stories of athletes, but I also became a great producer, editor, and videographer through my work. Overall, Fighting Illini Productions gave me a taste of what the broadcast media industry is like, and many students don’t get these types of experiential learning opportunities, like partnering with the Big Ten Network, until their junior or senior year. Additionally, I created my own blog, which I maintained during my undergraduate years, which helped me build journalistic storytelling skills in a digital-based format. This experience allowed me to become more independent in my work and was instrumental in preparing me for a career in journalism.

Who guided you to excel in a professional media career at Illinois?
I pursued business journalism because of Lynn Holley. She was a business journalist who lectured at Illinois, and I would pop into her office as she had an open-door policy. I remember she said that if you specialize in a particular media area, you make yourself much more marketable, and you can build your brand and identity. At the time, there weren’t any business journalism courses, but Holley’s advice encouraged me to pursue this style of journalism and take every opportunity I saw. In the media industry, I often didn’t see other people who looked like me doing business journalism, meaning Black students or reporters. However, Holley helped me create that opportunity for myself. Business journalism still plays a role in my current position at Reuters as a global race and justice correspondent, as money is often involved in every type of reporting. I include this connection in the tapestry that helped me progress more in my career.

In your current role as a global race and justice correspondent at Reuters, how do you use your platform to advocate for others?
I use my platform to initiate conversations within my community and at groups within my organization about how we should consider covering race and justice. When I’m talking to emerging journalists or students, I think it’s essential for them to know that if you identify as a minority, there are opportunities for you to pursue areas of reporting that you are interested in while advocating for yourself and others. As you continue to grow in your career, lifting others as you climb up is essential. I want to be known as someone who is constantly advocating for young girls to open doors that they may be scared to open because they probably don’t see folks like myself at media organizations. At Reuters, we always have those conversations within our walls to keep in mind how we’re interviewing and hiring journalists of all backgrounds. We focus on where we need to improve our diversity and inclusion initiatives to lift those voices up. Advocacy work is extremely important to me, and it always will be.

—Interview by Mallory Miller, New Voices Intern

Q&A with Angela Aguayo

Get to know some of our College of Media faculty. Angela Aguayo is an associate professor of media and cinema studies (MACS) and served as the acting director for the Roger Ebert Center for Film Studies in 2023-24. She is also the director of the Illinois Community Media Project, which uses the production process, the gathering and reporting of information, to address community problems. (Learn more about the Illinois Community Media Project in this “I on the Media” video with Aguayo.)

What are some of the classes you teach?
I teach various classes that have to do with audio-visual culture. Much of my specialization is in documentary. In Gender and Pop Culture, we examine how gender is articulated in movies, TV, music, and more. The class is constantly changing with the currents of what’s happening in the world. In Intro to Documentary, I encourage students to take up skills in interviewing and documentation and look into its history. The class also asks what it means to pick up a camera and engage with the world. A teacher once told me, “When documentaries are done correctly, they change who you are.” I teach New Media and Society, which addresses how new technologies are integrated into our lives—and how those technologies are partial and biased but also have capacities to engage with the world and change things. I also teach a capstone senior portfolio class for media and cinema studies majors. In that class, students look and apply for jobs, think about internships, and develop themselves professionally like finding funding for their work or applying for grad school.

What are your research interests?
I’m forever fascinated with how people use the camera to access the political process, engage with the world, and articulate themselves when they don’t see something articulated in their culture. All of my work and scholarship has been about that process. It’s deeply sociological, in that I’m not preoccupied with the theater screen or traditional understandings of film culture. Rather, I’m interested in everyday people interacting with the screen and the tools of production to create new worlds around them.

What do you enjoy about working with college students?
It’s this beautiful time in human development when young people are becoming unrooted from the things that created them—their families, communities, and homes—and choosing what to bring along and what to add to their lives that will be different from their family legacy. That is an interesting open space for dialogues about the world. I find those discussions with students energizing and keep me thinking freshly. I’ve been teaching for about 25 years, and I see real differences in the generations of students, which is refreshing.

What are some projects you are involved with?
I’m about to start writing a new book: “Collective Matters,” which circles how people pick up the camera and engage the world to address community problems. For example, what does that look like when the only sex education is through film, or schools if they’re lucky? This has resulted in people picking up the camera, recording their lives, and sharing them with others to address absences in resources and information. My book looks at sex education, and how youth media programs have given young people access to their voice, among other topics.

I’m also writing a few grants around AI and representations of mental health in mainstream media. And I’m working with community partners to think through how we can use documentary production to give community members access to technology and authorship, whether that’s veterans finding out how to use their cell phones and record, or houseless people who don’t get access to technology. How do we help them articulate their life on their terms?

What is your favorite part of what you do?
I love that every single day is different. I wake up and think about developing projects with the smartest people I know, working with the brightest students, and thinking about how we can address some of our major problems. I talk about the things that are important to me. I don’t know that many people get to do that. I have a lot of control over what I teach, how I teach it, and what I spend my time with. In a geeky way, I love intellectual puzzles—how to get a grant, make a journal article and publish it, write books, and think about structure. Everything I do is a giant intellectual puzzle.

What are some of your hobbies and interests?
I see an incredible amount of live music. I spent a lot of money on concert tickets last year. I did see Taylor Swift in Los Angeles when they recorded the Eras Tour. And then I paid $20 to see the same concert in the theater. It doesn’t make much sense. I like to see concerts on campus—we just had Ani DiFranco, Emmylou Harris, and Shawn Colvin. There’s something special about enjoying music with people in a room, whether slow, orchestral, or fast, and dancing. I appreciate that process.

I love to cook. I’ll brag about myself. I’m a great sourdough baker—country loaves, sandwich bread, pecan rolls, all kinds of things. Another MACS professor, Anita Chan, helped me learn how to make kombucha. I’m working my way through the different fermented foods. It’s good for your gut.

I love spending time with my family. I spend a lot of time on a sports field every year. My son who is 12 years old is an avid club soccer player, and now basketball. So I spend most of my weekends in small towns, big towns, all across Illinois.

What advice do you have for a student in the College of Media?
University lifestyle is overwhelming. So there’s a lot to get caught up in and explore. Especially in your first couple of years, you must try as many things as possible. In that process, you’ll learn who your people are and what you’re interested in. When you have an idea, you should do what you love often and frequently, especially when it connects with your career choices.

For MACS majors, there’s so much you can do to help prepare for the moment from graduation to your career. Take every opportunity in your classroom to make something you think might showcase your skills. Take the opportunity to push yourself to learn things outside your classroom purview. So learn cameras, technical skills, etc., because you have no idea where you’ll find yourself and what skills will be useful. I did this as a young person and was surprised by what ended up being valuable to me, which were the things I didn’t give too much thought to.

If you orient your studies in an entrepreneurial way, you’ll find yourself at the end of your degree with opportunities, rather than scrambling to figure out what you need to be successful. The classroom stuff is essential and foundational, but not inclusive of everything you should know.

—Interview by Kris Modi, New Voices Intern

Q&A with Joe Hercik

Get to know some of our College of Media alumni. Joe Hercik (BS ‘04, advertising) is a product owner for the Quantum Computing team at State Farm’s Innovation Group. Hercik also participated in a Media Career night alumni panel on “Corporate Communication” in Fall 2023. Watch a recording of the session here.

Why did you choose advertising as your major?
When I came to the University of Illinois in 2000, I wanted to go into graphic design but didn’t get accepted into that program. I didn’t have much formal art training going into it, but I had an artistic side and was very interested. So, my first semester, I was in landscape architecture, and during that semester, I saw a journalism friend working on a project using Adobe Photoshop. I asked them what class that was for, and it was for ADV 150: Introduction to Advertising; I thought, “Here’s a way to do graphic design and get paid.” I looked into it and took classes to get experience with the College of Media. I applied to the advertising program during my junior year and began my studies there.

What was one of your most memorable experiences here at Illinois?
By senior year in the advertising program, you tailored your classes a bit more based on your interests such as the business side or the creative track. I distinctly remember one presentation where we had someone from one of the major ad agencies, and I’ll never forget it. They held up a fashion magazine and said, “Any guess how many ads are in this?” They did the math; there were around 300, and they said, “You are one ad among 300, and you need to be able to catch their attention, keep it, and sell yourself—your product.” Nowadays, it’s more like 3,000 with online ads. This helps me understand the importance of standing out.

Looking back, would you have done anything differently with your time at the University of Illinois?
Networking is a huge deal. You need skills, experience, and competency in what you do, but making connections and maintaining them over the years has held true throughout my career; it’s key to future success. That’s not just a life skill but also a business skill, so I probably would have been more intentional about that.

What has your career path looked like?
I didn’t have a clear path laid out to follow. It’s good to have a plan; the worst plan is still better than no plan. I made sure to use my time in the summer wisely and worked at WPGU. I did missionary work after college and fundraised my salary at the time. Over the next 15 years, I like to describe what I went through as the sales or the customer journey, where you go for more face-to-face, customer-focused work. Eventually, I went into more communications and marketing work across different business areas and departments and then into technology. I applied to State Farm on a whim and resurrected my communication-focused work, and that’s been my journey.

What does your job entail at State Farm?
I like to say that my day-to-day involves asking smart people dumb questions, and I say that because most of the people on my team are technically focused—there are three data analysts and one software engineer. Two of the analysts have PhDs, one in physics and the other in math, so there are some meetings where it’s only in math terms, and it may as well be a completely different language. My job is to say, “Okay, put this in layman’s terms as much as possible in a way I can explain it to other business areas so they can come to understand what it is we’re doing, why it’s important, and how we might be able to help them.” That’s the main focus of my work—trying to understand and align the team with leadership to show where things are and where it’s going to help manage and pace expectations to create the envisioned direction.

What advice would you give students in the College of Media?
The College of Media focuses on communication—being able to understand what it is you want to communicate and then doing that successfully, regardless of whether it’s public speaking, writing, or any other medium. It’s a very important skill to have—being able to articulate your thoughts and being persuasive—and you can apply it to whatever you do. Communication is not just a soft skill; it’s nice to have in addition to your technical or business expertise, so I would encourage students to put in the time for public speaking—practicing and studying speeches. Same with writing—simplify your message. And I know data is seen as the currency nowadays, but attention is also the current currency. Capture attention and keep it through communication.

—Interview by Chloe Barbarise, New Voices Intern

Q&A with Mike Dalton

Get to know some of our College of Media alumni. Mike Dalton (BS’ 12, journalism) is currently a programmatic sales director with Raptive. Dalton also participated in a Media Career Night alumni panel on “Sales and Retail Communication” in Spring 2024. Watch a recording of the session here.

What brought you to the College of Media at the University of Illinois?
I knew I wanted to do something within media, specifically journalism. My freshman year was the first year that the College of Media expanded the journalism program into a four-year program. During my visit to campus, I was told that the program was pretty selective, so when I got in, I think I was just filled with a lot of excitement about that, and I loved the campus.

What were some of your favorite classes that you took at Illinois?
One of my all-time favorite classes, and one of the hardest classes I ever took, was JOUR 411: Law and Communications, with Professor Steve Helle. I found that to be one of the most interesting classes the University offered within the program. It was high stakes. Everyone was giving it 110% because the exams were tough, but it was so rewarding and I learned a lot from that class. The way that it was set: you did not have to take the first two midterms, but you had to take the final, that was weighted more if you chose not to take the midterms. It was a really cool way for the professor to put the trust into the students’ hands. I took the course in the second semester of my senior year, and it was literally like, “I need to pass this class and graduate.” It was just a tremendous course that I still think about to this day.

What RSOs were you involved in during your time at the University?
I got started with Fighting Illini Productions, where I was filming sporting events and making edits and highlight videos for the teams. Eventually, I was filming with the big board cameras for the video boards at Memorial Stadium and State Farm Center. I did that, and then me and some other students co-founded JAMS, which was journalism, advertising, and media studies. We would put together a TV broadcast a few times a semester and give everyone a chance to get a head start on working in a studio and putting together a program. I started a part of it called Movie Corner where I would give movie reviews. It was just a really great experience to be able to feel that we were building something special in the college because, again, this was the first time that journalism was open to underclassmen.

What are some lessons that you learned through the College of Media and your RSOs?
Fighting Illini Productions trained me on being accountable, and I think that that is huge. We had to go there ridiculously early on football gamedays to get everything ready; then after games we’d have to dump tape and upload our footage and then get ready and be editing and start helping piece together highlights. There were plenty of times when it was 9, 10, 11, midnight, and I was sitting in the editing bay working to get my tapes done, my highlights done, and my cuts done for review by the staff within the production department. It felt stressful at the time, but it was an accountability thing that they taught us because we had a job there, and a job as students, and we had to find a way to get both things done. That’s life now. I have a family, I have personal interests, I have a career, and I have to juggle all those different things and be accountable for the work that I say that I’ll get done. That’s an experience that stuck with me.

What skills did you learn through studying journalism that you’re able to use today in your advertising sales job?
The way that you sell advertising solutions is by asking the right questions. That comes from my background in journalism. I have an interest in learning more, I want to recall things that clients tell me, and I think that that makes me more relatable and personable. All that comes from having it drilled into my brain from the College of Media—the journalism classes specifically. Dive deeper, find the story, get an answer. If you don’t like the answer you’re given the first time, find a different way to ask that question. That all came from the college.

What advice would you give to current College of Media students?
I think everyone should utilize their time at the University to lean into what interests them. It doesn’t necessarily have to be something like Fighting Illini Productions or starting a broadcast channel of underclassmen but lean into what interests you. I leaned into cinema studies as a minor because that interested me, and I knew that that was something I cared about. I leaned into an extra focus on Recreation, Sport and Tourism, pairing my interests with sports and the business side of them. Find time to lean into the things that you think might interest you. I guarantee you that it’ll help you in the long run with time management, accountability, and checking boxes. The second piece I would say is to reach out to alumni; find them on LinkedIn. The people that attend Media Career Nights or speak on Zooms, don’t be afraid to reach out to them and ask questions or ask for help. That’s how we all get by; we utilize our connections and our network to find an avenue or opportunity for us both professionally and personally. I think that that’s something that everyone should consistently remember to do.

—Interview by Brendan Gallian, New Voices Intern

Ebertfest receives 2024 Tourism Impact Award from Experience Champaign-Urbana

May 16, 2024

Ebertfest wins Experience CU Tourism Impact Award

For sharing its passion with film lovers worldwide for 25 years, and making the greater Champaign-Urbana area a better place to live, work, and visit, Ebertfest was selected as one of five winners of the 2024 Tourism Impact Award from Experience Champaign-Urbana.

The Experience Champaign-Urbana Foundation presented the awards at the 11th annual Toast to Tourism on May 15 at Carmon’s, which celebrated the hospitality industry. The other winners included the State Farm Center, Uniting Pride of Champaign County, Urbana Boulders, and the Great Pumpkin Patch. Experience Champaign-Urbana, established in 1982, is the official tourism destination marketing and management organization for Champaign County.

“Our awardees play a vital role in welcoming residents and visitors, embracing our brilliant spirit of hospitality and innovation,” said Jayne DeLuce, president and CEO of Experience Champaign-Urbana. “We continue to see people choose the Champaign-Urbana area for a place to live and visit because of efforts that these organizations and their teams have undertaken to create truly unique experiences.”

Roger Ebert’s Film Festival, also known as Ebertfest, was recognized for its “genuineness in welcoming everyone into your film family and creating forgiveness, empathy, compassion, and kindness wherever you go.”

“There was such a film community that grew around the festival,” recalled Chaz Ebert, co-founder, producer, and host of Ebertfest. “People have met there, people have dated there, people have gotten married there. Creating community means a great deal to me.”

“Our brilliant events and activities are being discovered by individuals and groups from around the world, bringing business in conferences, sports, group travel, and leisure travel to our area,” explained DeLuce. “Continued development and investment in the community allows us to push our region forward as a leader in the state.”

Watch Experience Champaign-Urbana’s interview with Chaz Ebert:

Pictured at top: Lynne Barnes, Experience Champaign-Urbana Foundation Board Chair; Molly Cornyn, Project Coordinator for Ebertfest; and Annie Easterday, Experience Champaign-Urbana Board Chair.

Sarah Min selected for 2024 College of Media Distinguished Alumni Award

May 14, 2024 | Kelly Youngblood

When Sarah Min (BS ’93, journalism) was appointed to President Joe Biden’s Advisory Commission on Asian Americans, Native Hawaiians, and Pacific Islanders in 2022, she knew her background in journalism would prove useful in government policy and nonprofit advocacy work.

“For people who practice journalism, it’s a job requirement to constantly learn new things and talk to a lot of people outside of the known” Min said. “I think that was the heart of my education at the college that has really stayed with me.”

Plus, Min, who moved to New York City right after graduation with only the prospect of a job, likes to embrace unexpected and challenging opportunities.

“I really look for steep learning curves. I think that’s what keeps the brain agile and [provides] intellectual stimulation, from diving into the unfamiliar,” she said.

Min’s curious nature has been a career asset as a magazine journalist and media executive, and now, as Deputy Chief Commissioner of President Biden’s AA and NHPI Advisory Commission.

Min’s exemplary career accomplishments, along with her engagement with the college, have earned her the 2024 College of Media Distinguished Alumni Award.

“The breadth of Sarah Min’s contributions to the media industry, to nonprofits, and to government and advocacy are truly inspiring,” said Dean Tracy Sulkin. “Her career path demonstrates to our students that there are many opportunities to pursue your interests and to make a difference.”

As a member of the President’s Advisory Commission, Min and her colleagues provide recommendations to President Biden on ways the public, private, and nonprofit sectors can work together to advance equity, justice, and opportunity for every Asian American, Native Hawaiian, and Pacific Islander community.

The federal advisory commission works to address key priorities, including efforts to combat anti-Asian hate, promote data disaggregation and language access, and advance health and economic equity.

She also serves on the board of EMILY’s List, an organization that elects pro-choice Democratic women, and Color of Change, a racial justice organization.

Min, who holds an MBA from Columbia Business School, is involved in several additional political nonprofits, working to build political power by “getting good information out to people around civic engagement.”

Min says she owes much of her success to her education, experience, and mentors at Illinois, including Bob Reid, a former investigative journalism professor who taught his students to push themselves as much as possible.

“One of the things that [Reid] always said was to stay outside your comfort zone and how important that is, but also how deliberate you have to be about that,” Min said of Reid, who passed away in 2004. “That idea has truly guided me throughout my career.”

Working at The Daily Illini also had a huge impact on Min, who said it’s where she learned how to write, edit, and think visually about a story.

In 2020, she established the Daily Illini Journalism Scholarship Fund with her husband, Matt Pincus, to help support undergraduates in journalism who are committed to working at least one semester at The Daily Illini.

Min said it was a way for her to honor those students who manage work and classes, while remaining committed to sustaining the practice of journalism.

“I’m proud and privileged to be supportive of young people who are willing to commit to continuing that tradition because maintaining journalistic standards is critical in our civil society,” she said.

While the early part of Min’s career involved jobs at magazines like Glamour and Vibe, her desire to help build political power for women and people of color is where most of her professional and personal focus stands today.

Min said her previous experience and skill set applied to the kind of work that needed to be done, which is related to narrative work and storytelling and changing perceptions.

“These days it’s about how you get the truth out to people. How do you meet people where they are, how do you find the audiences,” Min said. “It’s very similar principles to journalism—understanding specific audiences and how to deliver content to each of those audiences so that they will engage with information.”

For Min, who says the first part of her career was satisfying because she could see an immediate product, what’s most gratifying now is advocating for future leaders.

“I’m inspired to help to build a pipeline of leaders for tomorrow who take a hopeful and innovative approach to the future,” Min said.

Eli Murray selected as winner of 2024 College of Media Emerging Leader Award

May 14, 2024 | Kelly Youngblood

A multimedia piece about an avalanche in Washington published by the New York Times in 2012, which included video, interactive graphics, and animated simulations, changed the way newsrooms presented storytelling.

It also inspired Media alum and Pulitzer-Prize winning reporter Eli Murray (BS ’15, journalism) to think about a career as a data journalist.

“I was in college when the New York Times published ‘Snow Fall’ and it was ground-breaking. It was the first time I had ever seen a story like that and so I felt really inspired and [felt] that was something I wanted to pursue,” Murray said.

Murray would go on to excel at visual storytelling, first at the Tampa Bay Times, where he would earn a Pulitzer Prize in Investigative Reporting in 2022, and now at the New York Times as a graphics editor.

The College of Media is honoring Murray’s early career accomplishments and his engagement with the college, selecting him as the recipient of the 2024 College of Media Emerging Leader Award.

“In addition to his outstanding journalistic achievements, Eli Murray has returned to campus to share his expertise with the College of Media, at events for students and for the public,” said Dean Tracy Sulkin. “He is wonderfully deserving of this year’s Emerging Leader Award.”

Murray considers himself lucky to have discovered the potential of data journalism as a student at the University of Illinois and says visual elements allow a journalist to reach a wider audience.

“I think a story that is just [relying on] data is not as strong as it can be, but I think that a story that is just about anecdotes and about people is also not as strong as it can be,” he added.

In his current role, Murray uses code to pull data from websites and public records, crunch and analyze numbers, and create visual elements to tell stories.

“I really do feel strongly that visuals are important in journalism, and I think that the New York Times is really setting the standard for what people can do visually in online journalism,” Murray said.

Murray is also an adjunct professor at the University of South Florida, teaching students how to code JavaScript from scratch in an online data visualization course. He’s hoping to inspire more students to consider a career in data journalism.

Murray’s interest in data journalism was bolstered during a news design class his junior year with Eric Meyer, retired associate professor of journalism. During a weeklong segment on WordPress, students learned about coding in HTML and CSS.

“I really enjoyed that. It just clicked for me, and I recognized that I could use these skills to do journalism,” Murray said.

Murray got a few books and taught himself how to code. During his senior year, he worked at The Daily Illini as a beat reporter and then as a web developer.

He credits his time at the DI with helping him grow his skills, build his confidence, and produce clips to land his first job after graduation.

While researching a story, Murray says it can often be difficult to figure out what the information is trying to tell you, so early on he visualizes the facts through charts and graphics.

Murray compares the process of exploring data through visuals to shucking oysters and looking for pearls.

“You may open a hundred oysters and find two pearls in there but those are the two graphics that you can bring forward and say, ‘These are saying something enlightening. These are the ones that I’m going to share with readers,’” Murray said.

Murray and two colleagues at the Tampa Bay Times published “Poisoned” in 2021, a six-part series uncovering the truth about dangerous lead levels at a battery recycling plant in Florida.

Murray, who became a certified lead inspector throughout the course of his research, spent nearly two years building a database from thousands of pages of PDFs and analyzing the results.

The reporting, which garnered Murray and his team a Pulitzer Prize, led to the implementation of new safety regulations to better protect the lives of workers and nearby residents.

Although Murray says he’s most confident working with facts and figures, affecting real change in the lives of people is the most gratifying aspect of his job.

When he was interviewing the wife of a factory worker whose son had experienced the detrimental effects of lead poisoning, Murray realized the significance of telling their story.

“To [the family], it was their whole entire life,” Murray said. “[Their] entire life revolved around getting care for [their] son who was lead poisoned and so that just made it really concrete to me. The reason we do this is for people, and going forward it makes me to want to put more emphasis on that side of things in my own work.”

Murray has always been motivated to find the objective truth. He advises those starting out in their journalism careers to go into a story with an open mind and be willing to go where the story takes you.

“It’s important to be able to pivot when new information comes in and to be able to talk to people who disagree with the things that you’re seeing on the ground,” he said.

As a young reporter who has already won the most prestigious award in journalism, Murray’s career goals remain unchanged.

“I wouldn’t say that there’s any more pressure than there was at any [other] time,” he said. “Fortunately, I’m pretty early in my career, so I hope I’ve got enough time to keep doing more good work.”

Advertising recognizes faculty, graduate students with awards for exceptional teaching, research

May 14, 2024

The Charles H. Sandage Department of Advertising has honored several faculty and graduate students with awards for extraordinary teaching, research, service, and mentoring.

The recipients received $500 to be placed in a discretionary account to support their teaching, service, or research, and a certificate.

Named after James Webb Young, a legendary advertising executive and first chairman of the Advertising Council in 1945, the 2023-24 recipients include:

Faculty Awards

JWY Teaching Award
Marisa Peacock

JWY Research Award
Sang-Hwa Oh

JWY Service Award
Steve Hall

JWY Mentor Award
Chang-Dae Ham

Graduate Student Awards

JWY Teaching Award
Kirby Cook

JWY Research Award
Jennifer Zhang

Alum Jon Morgan, 40-year journalism veteran, pursues new writing career

Jon Morgan (BS ’84, journalism), a two-time author and journalist for 40 years, has left his position as senior editor in the Washington bureau at Bloomberg News after 13 years to pursue a freelance writing career.

Prior to joining Bloomberg in 2010, Morgan was senior editor at the Pew Research Center’s Project for Excellence in Journalism. From 1987 to 2008 he held a number of reporting and editing positions at The Baltimore Sun, including assistant city editor, state political editor, and assistant managing editor of enterprise reporting.

Morgan has written two books on sports economics. He also studied at the University of Michigan as a 2001 Knight-Wallace Fellow.