Nudo interviewed several past and current journalism faculty members at Illinois and added their thoughts in his book, including Swanlund Chair Professor of Journalism Leon Dash; Professor Emeritus Matt Ehrlich; Knight Chair Professor in Investigative and Enterprise Reporting Brant Houston; Associate Professor Emeritus Rich Martin, and Lecturer Jean McDonald.
He also interviewed and included three journalism classmates in his book: Jessica Elliott, Janelle O’Day, and Teryn Payne.
“I wrote this book to relate the values and practices of journalism for aspiring journalists, and for those who have an interest in the field,” Nudo said. “This is a book on how to do a wide range of journalism right, with thoughts from scholars, practitioners, and former students who care about the field.”
Nudo has published multiple books that are available on Amazon, including Far From Mars (2021), which contains nine creative nonfiction articles about individuals who live and work in Champaign-Urbana. Learn more.
The Institute of Communications Research is excited to announce our newest cohort! Please learn more about the students’ research interests in their profiles below and join us in welcoming them to the University of Illinois College of Media community this fall.
Jiyeon Chang received her master’s degree in communication and media and bachelor’s degrees in journalism and advertising & PR at Ewha Womans University, Seoul. Jiyeon studies the psychological and societal impacts of using new media. Her newest research focuses primarily on personal traits that determine psychological well-being and improvement in work skills in the virtual work environment. As a new student in ICR, she is interested in understanding collective actions and homophily in online and social media. She also wants to examine senior citizens’ new media usage to minimize information gaps and social disparities. Before joining ICR, Jiyeon worked in a government-funded research institute in South Korea. She has contributed to policy developments in the broadcasting and media fields in line with technological developments and changes in the media environment.
Jennifer Cintron received her bachelor’s degree in English literature with a minor in film studies from North Central College. She then completed a master’s degree at Northern Illinois University, in English with a concentration in film and literature. Her research across these degrees has focused on adaption from the written to visual, emphasizing youth culture and social media. At a past conference, she has spoken on the choice of adaptation literature in youth media, as it affects ongoing conversations of cultural and historical awareness. With her new work at the ICR, she hopes to continue this path and research these ongoing changes that can be seen in the film medium.
Namita Gupta graduated from Lady Shri Ram College for Women, University of Delhi, receiving her bachelor’s in English, and she attained her master’s degree in English from Shiv Nadar University (India). Her research lies at the intersection of print and digital public sphere, where she aims to study the impact of new technologies on social and political discourse in visual and popular culture. Particularly, she is interested in examining how contesting notions of nationalism, collective memory, and belonging are interpreted in mass media texts. Before joining ICR as a PhD student, she worked as a researcher with Indian Institute of Management-Ahmedabad, participating in various projects on gender, politics of space, and trolling. She has also held several teaching assistantships and editorial positions.
Ruochong (Alice) Ji received her bachelor’s degree in psychology and economics at the University of Chicago. Her bachelor’s thesis in psychology “Ramifications of social inclusion: Does social inclusion affect people’s adoption and internalization of harm-doing group normative behavior?” examined whether profile likes by group members on social media affected subsequent learning and internalization of aggressive behaviors displayed by other group members. Prior to joining ICR, she also worked as a research assistant at the University of Chicago Booth School of Business. Her primary research interest is in media psychology. Specifically, she is interested in the reception of health messages and scientific/political communication on social media, the effects of social media in promoting policy and social change, and influencer (real or virtual) marketing.
Jiwon Oh’s research interests intersect digital culture, technology, and identity. Drawing upon both qualitative and computational methods, she would like to study how gendered and racialized boundaries are created, enforced, and protected within digital spaces, particularly regarding how Asian-American communities navigate pandemic-era identity politics online. Jiwon holds an MA in communication from Seoul National University, where she studied cringe culture, fandoms, and Korean popular culture. She has also conducted research with industry giants like Netflix and HYBE. She graduated magna cum laude from New York University, receiving a BS with honors in media, culture, and communication.
“The College of Media is eager to celebrate Roger Ebert’s legacy through this new center that will engage scholars, students, and movie fans alike in robust conversations about film,” said Dean Tracy Sulkin. “I look forward to the energy and insight that Professor Turnock will bring to the director role.”
“I’m excited to help the center bring both more awareness of cinema and cinema studies to the campus, as well as the opportunity to bring more film-centered programming,” Turnock said.
As part of her appointment, Turnock will coordinate event programming, including the Ebert Symposium, Ebert Lecture, and a screening series; Ebert research grants and travel grants for film studies; and the Ebert Fellows Program for undergraduate students.
The first event Turnock is planning is the annual Ebert Lecture for mid-fall, which will feature a scholar of film studies.
“We will invite a prominent speaker and hopefully also have a screening, both of which will be open to the public,” she said.
Turnock’s research focuses on film, with an emphasis on special/visual effects, and she coordinates the film studies curriculum.
“I never met Roger Ebert, but like many people around my age, I watched the TV program Siskel and Ebert at the Movies religiously every week,” Turnock said. “Even though most of the films they reviewed weren’t playing in my northern Indiana town, it was an exposure to a wide variety of movies that I might eventually be able to rent at the video store.”
Turnock served as acting head of the Department of Media & Cinema Studies during academic year 2019-2020. At the 2019 Chaz & Roger Ebert Symposium, she moderated a panel discussion on diversity in film. She is the author of The Empire of Effects: Industrial Light and Magic and the Rendering of Realism (University of Texas Press, 2022) and Plastic Reality: Special Effects, Technology, and the Emergence of 1970s Blockbuster Aesthetics (Columbia University Press, 2015).
Taylor Rooks (BS ’14, journalism), sports journalist and broadcaster at Bleacher Report, is known in the field of sports journalism for her interviewing skills and for her ability to connect with athletes. She was recently nominated for a 2022 Sports Emmy Award for “Outstanding Personality/Emerging On-Air Talent.”
Rooks said her time at the University of Illinois provided the opportunity for her to ask questions and was an important foundation for her career today.
The College of Media has selected Rooks as the recipient of the 2022 Emerging Leader Award, which honors an alum for their exemplary early career achievements and engagement with the college.
“As sports media fans already know, Taylor Rooks is a talented and innovative journalist, and we are fortunate to have her share inspiring personal and career experiences with students in the College of Media,” said Dean Tracy Sulkin. “We are proud to recognize her with the Emerging Leader Award.”
Rooks has been a panelist at a 2021 Media Career Night focused on sports media; she is part of the college’s Alumni Speakers Bureau and has been a featured guest in journalism classes; and she is involved in a College of Media mentoring program that pairs alumni and students from underrepresented populations, where alumni share perspectives and advice.
“Things are so much more special when they come from places or people or institutions that you have a very deep emotional tie to, and the University of Illinois has been so important in my life and in my family’s life,” Rooks said.
Both of her parents attended Illinois, where her mother was a broadcast journalism major and her father was an Illini running back and studied political science.
From the start of Rooks’s time at Illinois, she was involved with the athletic department and applied her studies to her interests in sports media.
“Being around that environment really showed me that doing the media side of it was something that I could do, and could excel at,” she said. “And the College of Media gave me the tools.… That was the first time that I really saw how the team aspect of news is what really makes it work. And that’s something I have carried with me ever since.”
Rooks was involved with the Big Ten Network as a student, and worked for them full-time after graduating. From there, she spent two years at SportsNet New York before being hired at Bleacher Report.
At Bleacher Report, Rooks had her own web series,Take It There with Taylor Rooks, where she did longform interviews with athletes such as Jimmy Butler and DeMar DeRozan. Her episode “Inside the NBA Bubble with Taylor Rooks” was a 2021 honoree for a Webby Award in the Social, Sports (Series & Campaigns) category. Along the way, she has developed a large following on social media, with nearly 500,000 followers on Instagram and more than 240,000 followers on Twitter.
As an interviewer, she tries to engage in conversations that tell a story.
“When you have conversations with [people] on a human level and you allow them the space to tell you who they are, you have a better understanding of them completely,” Rooks said.
Rooks said she sees a lot of dehumanization of athletes in sports and it can be hard for fans to understand that these players are human beings with real emotions.
“We only see people for what they do,” Rooks said. “And it’s just really important to me to let them feel like their voice exists and that it’s important, and that when they sit in the chair, they can use their voice in whichever way they wish.”
And these emotions are often connected to identity, Rooks said. Most of the athletes she talks to want to discuss how they feel in relation to their Black identity or womanhood, for example.
“Those are all things that have to be in the conversation to get a full scope of someone’s life from a perspective, someone’s point of view,” Rooks said.
Rooks said it also helps when she shares her own experiences as a Black woman, something she did when she was inside the NBA Bubble, an isolation zone for basketball players during the final games of the 2019-2020 season and 2020 NBA playoffs, when the pandemic began.
It was the summer where protests following the murder of George Floyd were at their height, affecting many of the players inside the bubble but also Rooks herself, as a Black journalist.
Calling it the best thing she’s done in her career, Rooks said the experience taught her about her responsibilities as a journalist and how it’s necessary to tell multiple stories at once.
“Because with all these people in a place, the experiences aren’t monolithic,” she said.
There were players who wanted to leave the bubble to join the George Floyd protests, and players worried about their families getting COVID-19.
“You wanted to do right by them and tell the stories in the ways they intended for them to be told. And we all just wanted our work to reflect the duality that was happening in the bubble,” she said.
Her own identity and experiences has helped in the storytelling she does—something that Rooks encourages students to remember.
“It’s so much less about having to shy away from stories you have a personal connection to and more so about understanding how lending your voice to it actually pushes it forward,” she said.
Everyone’s lives are different, Rooks said. She advised focusing on things that can be controlled and that it’s okay to not have everything figured out as a college student.
“What you can control is working, waking up and trying to be better, looking inside to figure out the things that move you, that make you feel passionate, and you cultivate those,” she said.
Jack Klues (BS ’77, advertising), who has led some of the largest media companies over his 35-year career, has been selected to receive the 2022 College of Media Distinguished Alumni Award.
The award honors an alum whose career accomplishments and engagement with the College of Media are exemplary.
Klues has been a major supporter of the college. In 2015, the Klues Family Foundation donated $1 million to the Charles H. Sandage Department of Advertising to fund scholarships for underrepresented students with significant financial need, helping 60+ students since then. He has also participated on the James Webb Young Board, a professional advisory board for the Sandage Department of Advertising, taught an advanced media strategy class in the mid-1980s, and regularly recruited Illini talent.
“I’m just so impressed and gratified and honored to represent the college because it continues to be so forward-thinking, as it relates to instruction and education in the space,” Klues said. “That availability and that connection to the professional media industry is so powerful and yet unique to the University of Illinois.”
“Throughout his career, Jack Klues has been an advocate for the inclusion of a variety of voices and ideas, and his generous gift supports diversity in the industry by providing opportunities for advertising students in need, whether it’s financial scholarships, paid internships, or experiential learning experiences,” said Dean Tracy Sulkin. “Jack continues to drive the industry forward and we’re thankful for his commitment to higher education.”
Klues called his time at Illinois “a great launching pad for a professional career.” He began at Leo Burnett as an account executive in the media department, where he worked on planning and placement for companies like Pillsbury and Green Giant. By 1996, he was part of a management team that created a media services agency under Leo Burnett called Starcom, one of his career highlights.
“I have to put that high on my list of accomplishments—something I will always remember,” Klues said. “And it taught me that I have the right career path and choice.”
Leo Burnett merged with another media agency, DARCY, in 2000. Their media company, Mediavest, was part of a larger merger that resulted in the formation of the Starcom Mediavest Group, where Klues was the global CEO. When Starcom was acquired by Publicis Groupe in 2003, he became the global CEO for Publicis Groupe Media. From 2007 until his retirement in 2012, Klues was CEO at VivaKi, one of the first fully digitally-integrated agencies.
For more than two decades, Klues has served in a variety of leadership roles related to education. In his retirement, Klues established Mentridge, a mentoring program for college graduates entering the job market. He has been involved with Off the Street Club, Chicago’s oldest boys and girls club, for more than 25 years, including serving on the board of directors and acting as vice president of fundraising.
Students in MACS 150: Introduction to Digital Media Production, taught by Derek Long, assistant professor of media and cinema studies, celebrated their final work of the spring semester at an in-class awards ceremony called the “CORNIs,” where students received Camera Operators’ Registry of Note at Illinois certificates and small trophies, and watched the winning films.
In the course, which draws majors across campus, students learn photography, Photoshop, web design using HTML and CSS, and podcast production. They apply these skills to their final videos, which could be short fiction, documentary, or experimental films of about five minutes in teams of three or four. At the end of the course, Long wants students to learn what kind of media creator they are and to discover which part of the process they enjoy most.
“In the videos, students bring all the digital production skills they learn in MACS 150 to bear: framing and composition, storytelling structure, thinking about audiences, lighting and cinematography, sound recording, design, editing, and postproduction,” Long said. “They also need to make their videos in ways that accord with accepted practices of copyright and fair use, and they make cases for their use of copyrighted material in statements of attribution and fair use for each project. The assignment also serves as a culmination of students’ training in inclusive collaboration. They must draft and pitch a pre-production proposal that distributes labor equitably, and they write peer- and self-evaluations of their collaboration.”
Hye Soo Nah, a doctoral student at the Institute of Communications Research, has had a paper accepted for publication in Computers in Human Behavior, a scholarly journal dedicated to examining the use of computers from a psychological perspective.
The paper addresses how people are influenced by “parasocial” interactions online, such as with YouTubers, TikTokers, Twitch streamers, etc. Nah found that speakers who self-disclosed while speaking (i.e., sharing personal information about themselves) were perceived as more authentic, likable, and therefore more persuasive.
Abstract: This research demonstrates how a media performer’s self-disclosure in a parasocial interaction increases viewers’ likelihood to agree with the performer’s message. Two randomized experiments supported a serial multiple mediator model where a performer’s self-disclosure positively affected viewers’ message acceptance via increased perceptions of performer authenticity and feelings of interpersonal liking. In Study 1 (n = 415), participants were randomly assigned to watch a short video where the performer, a male college student, either engaged in self-disclosure or did not while presenting a prosocial, mental health-related message. Throughout both versions of the video (self-disclosure, no-disclosure), the performer gazed and spoke directly into the camera and addressed the viewer’s presence, thereby engaging in parasocial interaction. Study 2 (n = 520) was a close conceptual replication of Study 1 and provided additional support for the serial multiple mediator model.
Kirby Cook (MS ’21, advertising), a doctoral student at the Institute of Communications Research in the College of Media, won third place and a $200 award in the annual Image of Research competition, a multidisciplinary event celebrating the diversity and breadth of student research at UIUC. The graduate student edition of the competition is organized by the Scholarly Commons of the University Library and the Graduate College.
Cook won for her image “The Identity Conflict: Lifelong Journey of a Korean Adoptee.”
“Art and qualitative research come together in this depiction of a lifelong identity journey for Korean adoptees,” Cook wrote in her description. “Beyond the boundaries of prescribed methods, data collection, and formulaic approaches, this collage represents the abstract complexities of research and what lies beyond charts and tables. How does one capture the essence of an individual’s personal history; their pain, their future? While my research focuses primarily on material items belonging to Korean adoptees and their meanings, I recognize that there is more behind their stories.”
As the first advertising education program in the country, the Charles H. Sandage Department of Advertising continues to pioneer innovative learning experiences in the classroom.
This academic year, students not only worked on research-based ad campaigns for real brands, but they also learned resources and tools from Amazon Ads, gaining professional certification in addition to course credit.
At the end of fall semester, students in ADV 392 presented their ad campaign results to their real clients over Zoom as well as to an in-person team from Amazon Ads and Global Overview.
In Fall 2021, the Sandage Department of Advertising developed a new course, ADV 392: Industry Immersion Experiential Learning, in a collaborative relationship with Amazon Ads Education Alliance,Global Overview, and real-world clients. In the course taught by Steve Hall, senior lecturer in advertising, students learned ecommerce and Amazon advertising solutions and then put that into practice through integrated campaigns that were funded by Global Overview, which also provided the brand clients.
Throughout the process, students had access to Amazon Ads and Global Overview professionals, including account executives, account managers, campaign managers, creative managers, strategists, advertising managers, and operations officers. Students learned about their advertising responsibilities and got to ask questions at networking events. At the semester’s end, student teams pitched their presentations to their clients. The class has directly led to interviews and full-time employment at both companies.
The course will be offered again in Fall 2022, called ADV 392: Advertising Immersion—Amazon Advertising Certification and Global Overview Campaign Course.
“Our collaboration with the Amazon Ads Education Alliance has helped our students develop and strengthen valuable practical knowledge and skills in an experiential learning environment,” said Professor Mike Yao, head of the Sandage Department of Advertising. “We greatly appreciate the opportunity to work with Amazon Ads to discover talents and future leaders, and we look forward to expanding the relationship and future collaborations.”
Amazon Ads and Global Overview employees discussed job roles and career opportunities, and answered students’ questions at an informational networking event last fall.
Ayesha Baweja, a sophomore in computer science + advertising, said it was exciting to work on a real campaign for a large skincare company.
“Working directly in the industry is an experience that people in other majors may not get to have in the classroom,” Baweja said.
“It’s crazy to think that, as a student, [I] was working with a real budget,” said Ethan Fazio, a junior in advertising. “Being able to execute that and put it into numerics and show the client back the return that they were getting on their ad spend—it really showed me how valuable it is to be working with a client.”
Due to the success of the pilot class, student interest, and the department’s ability to respond quickly as media evolves, two new courses have been created for Fall 2022—ADV 400: Amazon Advertising Experience, and ADV 490: Advanced Ecommerce Advertising.
In ADV 400: Amazon Advertising Experience, students will work with a local Amazon e-tailer to grow its business. Working in teams and supervised by a faculty member, students will gain hands-on experience in designing, planning, and executing advertising campaigns for an ecommerce enterprise.
In ADV 490: Advanced Ecommerce Advertising, students will explore conceptual and practical issues in ecommerce advertising and marketing. The course will analyze topics such as online shopping behavior, interface and consumer experience design, brand development and management for e-tailers, marketing and business analytics, and ecommerce advertising strategies.
Classwork by students in JOUR 215: Multimedia Reporting, taught by Charles “Stretch” Ledford, associate professor of journalism, was featured on CU-CitizenAccess.org in May. The journalism students produced stories in Fall 2021 about how the nation’s pandemic-induced labor shortage has affected local businesses.
Farrah Anderson, a sophomore in journalism, wrote the article that gave an overview of the projects. Students interviewed people from the Champaign-Urbana businesses Esquire Lounge, Cracked, World Harvest, Black Dog, Maize Mexican Grill, and Jarling’s Custard Cup, as well as a local family seeking care for a child with disabilities. Anderson’s story about childcare was featured additionally on Illinois Newsroom from Illinois Public Media in May.