News 31 | College of Media

Mark L. Brandt Public Engagement Fellows program funds eight fall projects in the College of Media

October 4, 2022 | Holly Rushakoff

Eight projects led by College of Media faculty and staff have been selected to receive funding as part of the Mark L. Brandt Public Engagement Fellows program, established this year to provide undergraduate Media students with professional experience in public engagement activities. It also provides opportunities for students to participate in programs that support first-generation college students, students from underrepresented groups, and/or students with significant financial need.

“We are delighted to be honoring Mark Brandt’s legacy through opportunities for our students to work with College of Media faculty and staff on projects that make a difference in our community, our state, and the nation,” said Dean Tracy Sulkin.

Brandt was a 1986 alumnus of Illinois who retired early from a career in finance at General Electric. After his death in 2021, the College of Media received an estate gift of just over $1 million to create the Brandt Public Engagement Fellows program. The trustee of his estate, Mary Leyendecker, chose to ensure that his legacy makes a positive impact on students and society. The funds will provide internships for up to 40 Media students annually, with opportunities announced in both fall and spring semesters.

Below is a list of the projects, activities, and programs that received funding for Brandt Public Engagement Fellows for Fall 2022. College of Media undergraduate students who wish to apply for these opportunities should check their email inbox for the October 3 Advising Newsletter for more details.

Mis/Disinformation in Asian and Asian American Communities Research Project
Led by Rachel Kuo, Assistant Professor of Media & Cinema Studies
The Brandt Fellow will support research on a project that studies the historical and political contexts of mis/disinformation in Asian and Asian American communities through the use of community education workshops, oral histories, and focus groups. Working closely with the PI, the Brandt Fellow will support data collection and analysis; facilitate community research workshops and skills-trainings; and co-write and produce resource guides on Asian and Asian American history and ethnic media; and meet different community partners.

Roger Ebert Center for Film Studies
Led by Julie Turnock, Associate Professor of Media & Cinema Studies
This academic year (2022-2023) is the inaugural year of the Roger Ebert Center for Film Studies. The Brandt Fellow will primarily use their skills in web design, graphic design, and public relations, to build and update a public-facing website for the Ebert Center, and work with the College of Media’s Director of Communications to publicize Ebert Center events via social media. They will also play a key role to help make the activities of the Ebert Center available to the local community.

SHIELD Illinois Research Project
Led by:
Ewa Maslowska, Assistant Professor of Advertising
Margaret Ng, Assistant Professor of Journalism
Harsh Taneja, Associate Professor of Advertising
The Brandt Fellows will help with a project with SHIELD Illinois—the community COVID-19 saliva-based testing program of the State of Illinois. Our project aims to understand public attitudes, news framing, and diffusion networks related to SHIELD COVID-19 testing through social media discourse and news coverage. The Brandt Fellows will take part in the process of data gathering and analysis and develop visualizations.

IMEDIA
Led by:
Amanda Ciafone, Associate Professor of Media & Cinema Studies, Director of Graduate Studies for the Institute of Communications Research
CL Cole, Department Head, Professor of Media & Cinema Studies
Stephanie Craft, Associate Dean for Academic Affairs, Professor of Journalism
Michelle Nelson, Professor of Advertising
The Brandt Fellow will help develop the digital communications strategy of the Initiative for Media Education Inquiry and Action. IMEDIA is a collaboration between the College of Media and the College of Education to help fill high school teachers’ needs for media literacy training and curriculum development in light of new Illinois State mandates requiring a unit of “media literacy” in all public Illinois high schools.

New Voices Internship Program
Led by Daniel Almanza, Assistant Director of Media Career Services
The New Voices Internship Program provides first-generation college students with support and opportunities to grow their resume as soon as they join the College of Media. Students in the program are given opportunities for professional development through workshop-style meetings with the Assistant Director of Career Services, as well as other members of the campus community. In addition to interviews, students will participate in projects based on their interests, as they align with the content needs of the College of Media.

Brand Hub
Led by Susan Muirhead, Visiting Associate Director, Hub for Brand Innovation and Advertising Technology
The Brandt Fellow will work with the Brand Hub on further development of their community and outreach efforts primarily through the development of Fall and Spring Brand Hub Marketing Fairs, in partnership with the Champaign Public Library. This includes support with program development, event marketing materials, and with the recruitment of student volunteers at these events. They will also be instrumental in the implementation of a pipeline system for nonprofits to work with the Brand Hub and courses in the Charles H. Sandage Department of Advertising. The Brandt Fellow will also assist, where possible, with the development of the second year of the Impact Marketing and Fundraising Fellowship program, which is set to launch in early June 2023.

Illinois Community Media Project
Led by Angela Aguayo, Associate Professor of Media & Cinema Studies
The Illinois Community Media Project is a grant-funded project to bring media production, curation, and documentation to underserved communities. We begin with building connections with local service organizations and through collaborative identification of social problems, design a media production outreach program. Our Illinois Community Media team works hands-on with students to connect classroom knowledge with the community. The Brandt Fellows will assist in planning public-facing speaker visits, organizing, and assisting with community-based projects, creating documentation content of events, and building website and social media presence for the organization.

News, Brews & Beatz
Led by Moss Bresnahan, Executive Director of Illinois Public Media
Illinois Public Media produces a quarterly series called News, Brews & Beatz—a space for diverse voices to engage in breakthrough conversations on community issues and realistic solutions. Each quarter, News, Brews & Beatz focuses on a different topic in a way that elevates Black voices and shares what individuals and nonprofit groups are doing to build community. The Brandt Fellow will assist with this multiplatform initiative, which includes content airing on TV, radio, and social media. They will also create short videos for TikTok and other social media as part of the News, Brews & Beatz initiative.

Pictured at top: Media alumna Dora Valkanova (PhD ’20, ICR), Urbana High School student Halie Thompson, and sophomore in journalism Ashley Gilbert discussed ways in which students were audiences and creators of social media content at an IMEDIA media literacy workshop this summer for public school educators. IMEDIA is one of the funding recipients in the Mark L. Brandt Public Engagement Fellows program.

ICR team creates Spurlock Museum exhibit on quinceañeras

September 20, 2022 | Faith Lee, Communications Intern

Following a Fall 2020 doctoral seminar on intersectional Latina feminist media issues at the Institute of Communications Research, Angharad Valdivia, a research professor who is also a professor of Latina and Latino studies, and her students were inspired to create a museum exhibit on quinceañeras. The team of Valdivia, ICR doctoral students Ariana Cano and Stephanie Pérez, and ICR alumna Dora Valkanova (PhD ’20) developed “Quinceañeras: Celebration, Joy, and Ethnic Pride.”

The new exhibit at Spurlock Museum opens on Saturday, Sept. 24, and runs through Sunday, Dec. 4.

The group drew inspiration from Quinceañera Style: Social Belonging and Latinx Consumer Identities, a book by Rachel Valentina Gonzalez, but amongst their studies surrounding “quinces,” which included extensive research on matters of labor and consumerism, they noticed one thing was missing: joy.

“I feel like I’ve really tried to bring some realities about what a quince is. Sometimes it’s not always joyful,” Cano said. “[We wanted to show] the process it takes to get to the quinceañera.”

The exhibit will focus on the joy of the traditional celebrations that mainstream media oftentimes does not capture and will contextualize popular culture representations of this important coming-of-age event for Latinx/es and Latin Americans. Video reels, original dresses, photographs, and decorations will be featured in the exhibit to provide visitors with the experience and feel of an actual quinceañera.

“Consumerism of Latinidad is always tied to stereotypical things. When you really dig deep into what a quinceañera is, it’s symbolic sometimes, it’s a process other times. To some people, it’s an actual event and to some, it’s about the quinceañera herself,” Cano said.

Their own experiences with quinceañeras also fueled the project. Both Cano and Pérez had their own quinceañeras to celebrate their 15th birthdays. Cano took up choreographing for quinceañeras and has choreographed more than 30 dances.

Since Summer 2021, the group has been collecting, approving, and installing artifacts in the exhibit.

“In the museum itself, I think we have it set up like the quinceañera process. Honestly, before the quinceañera day, there are at least six months prior to that where all of it is prepping for the quinceañera day,” Cano said.

ICR exhibit team — The ICR-based team who created the quinceañeras exhibit at Spurlock Museum includes (top row) Angharad Valdivia, a research professor who is also a professor of Latina and Latino studies; ICR doctoral student Ariana Cano; (bottom row) ICR doctoral student Stephanie Pérez; and ICR alumna Dora Valkanova (PhD ’20).

Cano and Pérez also developed a zine, a self-published form of a magazine, and Cano produced a website as ways to engage with visitors beyond the exhibit. Valkanova produced two videos that can be viewed at the exhibit: one is a compilation of quinceañeras on mainstream media and the other features actual quinceañeras.

“It’s a project about joy. One of my favorite things as a professor and as a scholar is mentoring my doctoral students,” Valdivia said. “It has been a joy because I can see the future of my field. I can see the next generation of professors and it makes me very happy to see their energy, creativity, and commitment to social justice.”

The exhibit has also united the Latinx community in Champaign-Urbana as it features photos and artifacts from community members, including a donated dress.

“It celebrates a local community. We have a lot of artifacts and photographs from Champaign-Urbana,” Valdivia said. “The Spurlock Museum is very interested in connecting with the local community. Not just for the University, but to make its exhibit appeal to a broad range within the area.”

They also hope the exhibit appeals to a broad range of students.

“It’s important to see the representation of different [styles] of quinceañeras and an understanding of what it is other than surface level,” Cano said. “I hope that people get a better, deeper understanding of what a quinceañera is.”

The exhibit opens on Saturday, Sept. 24, 4–6 p.m., and will feature remarks by Michael DeAnda, College of Computing and Digital Media, DePaul University, and Rachel Gonzalez-Martin, Department of Mexican American & Latina/o Studies, University of Texas at Austin.

Wagner wins ‘Rising Star’ award from PRNEWS

Melissa Wagner (BS ’18, journalism), a public relations senior at Zebra Technologies, was recently recognized as a “Rising Star” in PRNEWS’ Top Women Awards program.

Some of her accomplishments at Zebra include launching the company’s first-ever Global Week of Service during the pandemic, which engaged nearly 150 employees who volunteered more than 1,000 hours in 11 countries with 45 organizations. Her contributions have also helped secure Zebra’s #25 spot on Newsweek’s inaugural list of America’s Most Loved Workplaces and #79 position on Forbes’ list of America’s 500 Best Midsize Employers.

Learn more.

Hill teaches sports reporting after decades-long career as journalist

After 43 years as a journalist, Bill Hill (BS ’75, journalism) teaches sports reporting to graduate students at Arizona State University’s Walter Cronkite School of Journalism and Mass Communication. He previously served as assistant managing editor at MLB.com, directing coverage of 10 West division teams and coordinating MLB’s internship program.

Media faculty and TAs make list of teachers ranked as excellent

Congratulations to all of the College of Media faculty and teaching assistants who were ranked as excellent by their students!

This list is based on Instructor and Course Evaluation System (ICES) questionnaire forms completed by students during the Spring 2022 semester. Only those instructors who distributed ICES forms at least once during this time period and who released their data for publication are included in the list. View the complete list.

Note: * denotes that the instructor ratings were outstanding.

ADVERTISING

STEVE HALL – ADV 150

CHANG-DAE HAM – ADV 281 (Summer 2022)

* TERRY KASDAN – ADV 409

* AMANDA MABRY-FLYNN – ADV 283

* EWA MASLOWSKA – ADV 461

MICHELLE NELSON – ADV 582

* MARISA PEACOCK – ADV 491, ADV 498

SELA SAR – ADV 588

ALLISON VANCE – ADV 350

* STEPHEN WARREN – ADV 314

CARRIE WILSON-BROWN – ADV 290

* MIKE YAO – ADV 460

JOURNALISM

JOSH HEUMAN – JOUR 205

CAROL LOMBARDI – JOUR 220

MARGARET YEE MAN NG – JOUR 425

STEPHEN WARREN – JOUR 360, JOUR 361

MEDIA & CINEMA STUDIES

DEREK LONG – MACS 262

* JENNY OYALLON-KOLOSKI – MACS 504

TEACHING ASSISTANTS

* D. CARRILLO FUCHS – MACS 101

Y. GAO – MACS 100

J. GU – MACS 101

Y. KANG – MACS 100

A. MUKHOPADHYAY – MACS 101

J. PYO – MACS 100

Brand Ambassador Program to assist Fighting Illini student-athletes in building personal brands

August 31, 2022

More than 30 student-athletes and student brand ambassadors, including 21 advertising students, are part of a new Brand Ambassador Program on campus.

A select group of students from the University of Illinois College of Media will be paired with individual Fighting Illini student-athletes as a part of the new Brand Ambassador Program, a project of the Hub for Brand Innovation and Advertising Technology and the Charles H. Sandage Department of Advertising.

“There is no question that many Illini student-athletes are among the most high-profile brands in the State of Illinois,” said Dr. Mike Yao, professor of digital media and head of the Charles H. Sandage Department of Advertising in the College of Media. “We could not be more excited for our outstanding students to grow alongside student-athletes and local businesses with whom they share the Illinois experience. Today’s personal branding opportunities are limitless, and I look forward to seeing the results.”

The Brand Ambassador Program requires a rigorous application process and provides students with a passion for brand marketing and social media with hands-on training to become effective, creative, and positive brand managers. Fighting Illini student-athletes along with Visit Champaign County, the City of Urbana, the Champaign Community Economic Development Corporation, and other organizations will be paired with individual brand ambassadors in order to establish and better develop their personal brand strategies.

Last year’s changes to state law and NCAA policy allow student-athletes to monetize their name, image, and likeness (NIL), and this shift has created an incentive for student-athletes to increase their social media presences as they begin to play a prominent role in the marketing efforts of both regional and national corporations. Opendorse, a leading NIL technology platform, projects that the student-athlete NIL market could reach $1 billion annually, with a significant majority of NIL activity leveraging student-athletes’ social media presences.

NCAA Women’s Gymnastics Championships individual qualifier Mia Takekawa is one student-athlete who will benefit from this new initiative.

“It’s amazing to consider that I will have a personal social media expert,” Takekawa said. “I’m always wondering how to increase my online presence, and I’m excited to see how this helps elevate my profile to get more NIL deals.”

The Brand Ambassador Program operates in parallel with the INFLUENCE Program, the Division of Intercollegiate Athletics educational approach to NIL, which emphasizes brand and strategy development along with business and financial concepts.

“The University of Illinois has some of the finest advertising students in the nation, and I am delighted that our student-athletes will get the benefit of this new program,” said Josh Whitman, director of Athletics. “I am grateful to the College of Media, Dr. Yao, and the many others who worked to include our student-athletes in this new endeavor.”

The Brand Ambassador Program will begin at the start of the Fall 2022 semester. The program currently has 21 advertising students and serves 10 student-athlete brands (two of whom are Media majors) and brands in the community.

View original press release from DIA.

New professor Garza connects journalism history to the present

August 22, 2022 | Vivian La, Communications Intern

Melita Garza, an award-winning journalist, media historian, and a new associate professor and Tom and June Netzel Sleeman Scholar in Business Journalism, sees a reporter as a detective investigating a larger story. And she’s most interested in the stories that haven’t been told.

“The idea of trying to piece together the missing pages of history—that is the most fascinating to me,” Garza said. “I know that these stories have been overlooked in the past, so I want to uncover them.”

Garza is interested in how history can be used to understand current issues surrounding representation, diversity, and equity. It’s also the foundation of the class she’s teaching this fall, JOUR 250: Journalism Ethics & Diversity.

“I bring up historical issues, always,” Garza said. “Because I think it’s not possible to understand the present if we don’t understand the past.”

She also wants to ground the course in psychology.

“I think it is important, no matter what you plan to do with your career, to be aware of how our minds work to short circuit our ability to get the full picture or get the full story,” she said. “Understanding the psychology of diversity is just as important as understanding the history of diversity.”

With more than 20 years of experience at professional media outlets such as the Chicago Tribune, Bloomberg News in New York, and the McKinsey Quarterly in London, Garza is an expert in journalism history, media diversity, business reporting, English- and Spanish-language news, the media and civil rights, and literary journalism. For the past decade, she was on the journalism faculty at Texas Christian University.

After graduating from Harvard University with a bachelor’s degree in government in 1983, Garza began her journalism career. She was an inaugural member of Los Angeles Times’ Minority Editorial Training Program. She then worked at the Milwaukee Journal for a few years before landing a position at the Chicago Tribune.

During her 15-year tenure at the Chicago Tribune, Garza covered a range of stories that spanned city government, immigration, and big business. She did a lot of “old-fashioned reporting” before the Internet became a resource, and her investigative work on the 2001 Firestone tire failures led to a Pulitzer Prize nomination.

“It was an adventure in terms of finding out what went wrong at the tire plant indicator and how that led to potentially many deaths,” Garza said.

As a reporter, Garza was always interested in business journalism, seeing business as a very dominant influence “in defining public discourse,” she said.

She earned her MBA from the University of Chicago while working as associate editor for McKinsey Quarterly, a London-based business publication.

“Part of the problem with being a journalist is you’re always on the outside looking in,” Garza said. “And I thought that maybe I could get better insight into business if I did this.”

While in business school, she realized how much she enjoyed research and digging deeper into topics. And her peers in class encouraged her, saying she would make a good teacher.

Garza worked at Bloomberg news before pursuing a PhD in journalism and mass communication from the University of North Carolina at Chapel Hill. Her dissertation focused on a Spanish-language newspaper in San Antonio, Texas, La Prensa, which she had heard stories about from her parents. She compared La Prensa’s coverage of Mexican immigrants during the Great Depression to that found in English-language newspapers, then drew parallels to how immigration was portrayed in the news media in 2008 during the financial crisis.

This fall, in addition to her teaching, Garza will be editing a collection of essays called The Routledge Companion to American Journalism History, which she described as a re-imagining of journalism history.

She’s also working on an oral history project on how the lived experiences of journalists of color are valued or not valued in newsrooms across the country.

Garza said she’s excited to be back in Illinois, and especially getting to know more people in the College of Media.

“I’m looking forward to meeting a lot of new students from very diverse backgrounds,” she said. “I’m just super excited to be coming and meeting all of you.”

Heuman to support media literacy initiatives as College of Media Dean’s Fellow

Josh Heuman, a teaching assistant professor in the Department of Media & Cinema Studies and the Department of Journalism, has been appointed by College of Media Dean Tracy Sulkin as a Dean’s Fellow for the coming academic year. Heuman will work with department and college leadership teams to facilitate activities around the college’s 2022-2023 annual theme of media literacy.

The idea for an annual theme emerged from the College of Media strategic planning process in 2020. Each year, college faculty and students brainstorm about possible themes and then vote to select among them. Last year, the inaugural theme focused on social justice.

“This is a critically important time to be examining media literacy,” said Dean Tracy Sulkin. “We’re excited to bring together perspectives from advertising, journalism, and media and cinema studies through class projects, college events, and public engagement. I’m very pleased to have Professor Heuman join our leadership team this year to support these initiatives.”

Heuman sees the theme as particularly timely. As the pandemic has increased our time spent online, there are concerns about how to be an informed citizen amidst the spread of misinformation.

“We are at a moment where the ways that we engage with media have qualitatively changed,” he said. “It’s hard not to peek out into the scary world outside and see lots of ways that [media literacy] is very relevant, whether we’re talking about the field of politics or social media, and [the effect it has on] young people.”

As part of his duties, Heuman will engage with IMEDIA, a joint collaboration between faculty in the College of Media and College of Education that is helping Illinois public school educators learn how to teach media literacy to students and hosted a media literacy workshop this summer.

“I think it’s a really exciting time to think about these questions, maybe at a more abstract level, but also to recognize and engage with the people who are putting these ideas on the ground, in schools across the state and other states, too,” he said.

Heuman’s own research explores media industries and regulation, especially in television, with an emphasis on the regulation of media work. He’s also interested in the evolution of the television writers’ room—the place where stories are first introduced.

“What kind of an environment is this, in which the stories that we see on the screen come to be formed and come to be shaped?” Heuman asked. “We have a sense of struggles and tensions and what’s at stake in the stories that we end up seeing on screen.”

As media literacy events are announced, Heuman invites faculty, students, and alumni, within the college and beyond, to engage in the conversations.

—Vivian La, Communications Intern

Helping Students Be Wise Consumers of Media

August 5, 2022 | Tom Hanlon (College of Education) with Holly Rushakoff (College of Media)

Educators at the IMEDIA media literacy workshop

Twenty-one Illinois public school educators learned how to incorporate media literacy into their curricula this summer through an IMEDIA media literacy workshop on campus, hosted by faculty from the College of Media and College of Education.

“Media literacy is especially important in light of the last presidential election and the amount of disinformation and misinformation that is pervasive in the U.S.,” said Professor Sarah McCarthey, head of the Department of Curriculum & Instruction in the College of Education. “It’s more and more critical that we equip students with the ability to discern what’s factual from what’s not.”

The workshop, attended by librarians and teachers from language arts, social studies, special education, and art, was developed by the College of Media and the College of Education. The two colleges recently jointly launched a program entitled “Initiative for Media Education Inquiry and Action (IMEDIA),” along with the cofounder of the Illinois Media Literacy Coalition, Michael Spikes of Northwestern University.

The workshop was designed to better equip teachers and students with media literacy skills to encourage mindful media consumption and production and to help teachers meet the needs of a state mandate requiring public high schools to teach media literacy beginning with the 2022-2023 school year.

“Many of us in the College of Media have been working on media literacy-related research and teaching in the last several years,” said Professor Stephanie Craft, head of the Department of Journalism. “When we heard about the new law, we wanted to be able to turn that work into action. Teaming up with curriculum and instruction experts in the College of Education seemed an ideal way to do that.”

The IMEDIA team introduced participants to key concepts in the framework for media literacy, with a focus on news media literacy. Educators were:

shown how to help students identify propaganda and see how the media have been used for social and political change throughout history,
instructed in how to use documentaries to increase media literacy, and
taught by a local Urbana High School student and undergraduate students from the College of Media how students are both creators and consumers of social media content.

The IMEDIA collaboration is working to build a robust critical media literacy curriculum in Illinois schools. Interested teachers will continue working with IMEDIA for follow up on media literacy implementation throughout the 2022-2023 school year.

“Preparing Illinois students to successfully navigate an increasingly complex media environment is vital to their well-being and ability to participate in democratic life,” Craft said.

“The end goal is quite simple,” McCarthey added. “We want all of our students to be prepared to be critical media consumers.”

Learn more about IMEDIA.

IMEDIA team members include Professor Sarah McCarthey from the College of Education; Professor Amanda Ciafone from the College of Media; Michael Spikes from Northwestern University; doctoral student Sakshi Bhalla from the College of Media; Professor Michelle Nelson from the College of Media; Professor CL Cole from the College of Media; Professor Stephanie Craft from the College of Media; and Professor Jon Hale from the College of Education.

ICR student Rojas-Alvarez receives campus public engagement award

Jorge Rojas-Alvarez, a doctoral student at the Institute of Communications Research in the College of Media, was honored with the 2022 Campus Excellence in Public Engagement Award for Graduate/Professional Students. The Campus Awards for Excellence in Public Engagement are given to individuals at the University of Illinois who engage the public to address critical societal issues, and include a $2,000 stipend.

Most notably, Rojas-Alvarez contributed to the 211/Champaign County helpline that connects individuals in need with local social service organizations. The project—called 211: The Role of Information Resources + Services in Crisis Response—is a partnership between the Community Data Clinic at Illinois; NCSA’s Students Pushing Innovation internship program; and the community organizations Champaign County Mental Health Board, Champaign County Developmental Disabilities Board, Cunningham Township Supervisor’s Office, and United Way of Champaign.

Rojas-Alvarez said this award motivates him “to continue working on these types of projects involving collaborations between universities and local communities” and the award underscores how “UIUC takes seriously the value of this kind of work.”

As part of the Community Data Clinic team, which is directed by Anita Say Chan, associate professor in the Department of Media & Cinema Studies and in the School of Information Sciences, Rojas-Alvarez focused on redesigning the Champaign County Resources (CCR) website with community partners. For more than two years, Rojas-Alvarez organized and implemented improvements to make the 211 service more accessible and navigable to users.

Rojas-Alvarez organized and led information sessions with nearly 50 CCR service providers, and coordinated their web updates. He engaged Latinx groups during the process. He also led the web design team and mentored Illinois engineering students who were involved.

The CCR website is now managed by a community-based board and features new resources and community directories that are more visible to potential clients, and has Spanish and French language options.

“The multi-language feature was based on the growing immigrant population in Champaign County,” Rojas-Alvarez said. “Additionally, I found that immigrants and refugees avoided using the 211 directory because they believed such contact would expose them to immigration authorities. Unfortunately, the old directory did not identify organizations that accept participants despite their immigration status. Under my suggestion and outreach, the new directory provides immigrant-friendly services.”

According to his nominators, Rojas-Alvarez demonstrated a forward-thinking mindset and leadership by organizing partnerships, group services, research, and funding to benefit the surrounding community.

Rojas-Alvarez draws inspiration from designing technologies for social change. His passion for community-building combined with his ability to identify growth opportunities has helped to serve Champaign County residents.

Rojas-Alvarez’s background is in computer science and history of technology. In Colombia, he helped design public history exercises in national libraries, which emerged as spaces of dialogue between historical documental archives and the memories of users.

View University of Illinois News Bureau press release.

—Holly Rushakoff