Veranika Paltaratskaya

Veranika Paltaratskaya

Email: vp21@illinois.edu

Research Interests

Veranika’s master’s thesis focused on the topic of time perception during media use. Her current research focuses on time perception, message fatigue, and computational approaches to communications research. 

Veranika completed her bachelor’s degree in neuroscience and art history at Emory University, and her master’s in advertising at UIUC.

Recent Publications/Presentations

Paltaratskaya, V., Wise, K. Time perception, cognitive load, and memory for short form video applications (SVAs). 73rd Annual Conference of the International Communication Association. Toronto, Canada, in review.

Courses Taught

  • ADV 284 Consumer Insights

Awards and Honors

Earl M. Cummings Advertising Education Research Award (Spring 2022)

Media students apply classroom skills to internships across the country



Several Media students put the skills they learned in the classroom to good work this summer, applying their course knowledge to on-the-job training. At internships across the country, students gained valuable lessons that will help provide them with future academic and professional success. Here are just a few student experiences: 

Vivian La

Vivian La 
Reporting Intern/Asian American Journalists Association Intern with Chicago Tribune 

Vivian La, a senior in journalism, worked as a reporting intern with the Chicago Tribune, covering environmental issues such as the city’s poor air quality due to Canadian wildfires. La’s work also focused on climate change and how it has affected Chicagoans—from tick season to home flooding.

La also covered breaking news twice a week, including crime, weather, and various events. She had the opportunity to write about the Chicago Pride Parade and the NASCAR Chicago Street Race. In addition, La was able to write one of her favorite pieces of the summer about the first LGBTQ+ pride parade held in Petersburg, Illinois. 

La said she absorbed a lot of useful information from experienced journalists in the newsroom.

“There are a couple people who are on the younger side, who are just graduating college, but there are people there who have been nominated for Pulitzers,” La said. “Even just being in the office and listening to them talk to each other, or talk to me, or overhearing their phone interviews with people, you learn a lot just by sitting there and soaking in what people are saying to each other.” 

 

Trent Miles

Trent Miles 
Business Affairs Intern with AppleTV+ 

Trent Miles, a junior in media and cinema studies, worked as a contract administration intern with AppleTV+ in Los Angeles. In his position, Miles assisted in three departments supporting a senior executive in charge of securing feature film deals. 

Due to the ongoing strike by the Writers Guild of America and SAG-AFTRA, Miles had to work in the non-fiction programming department since production for scripted programming had stopped. Miles assisted sports executives in securing documentary deals by previewing submitted pitches and providing feedback on them.

A highlight of Miles’s time at AppleTV+ was being able to explore and find a passion for the non-fiction department. 

“I came in wanting to do something in scripted, and then when I found out that scripted is not doing anything because of the strike, I guess I just naturally fell in love with non-scripted,” Miles said.

 

Paris Baptiste

Paris Baptiste 
Marketing Intern with Music for All 

Paris Baptiste, a second-year graduate student pursuing a master’s in advertising, spent her summer as an intern with Music for All, an event-based, nonprofit educational organization. She worked on several projects including research and creating social media posts. 

Baptiste enjoyed having the opportunity to attend a band camp for one week during the internship as well as the chance to work on a small team.

“Because it was a smaller nonprofit, it was a smaller team, and I felt very heard and listened to and like an actual part of the team, which was very valuable,” Baptiste said. 

As an undergraduate, Baptiste took ADV 290 (now ADV 201): Social Media and Personal Branding that was helpful during her time at Music for All. 

“That course presented ways to write content, how to find content, and that really helped when I was kind of stuck writing the same thing over and over again to post on Instagram,” Baptiste said. 

 

Nathan Lin

Nathan Lin
Sales Intern with Procter & Gamble

Nathan Lin, a senior in communication in the College of Liberal Arts & Sciences who is also pursuing a media sales certificate in advertising, relocated to Charlotte, North Carolina, this summer, where he joined Procter & Gamble as a sales intern. Lin assisted the fabric care division of the company to help increase profits and provided recommendations about product sales. 

Lin, who credits several advertising courses with giving him the skills he needed to be a successful sales intern, says the experience will help boost his growing professional career. 

“It was good work. I learned a lot,” Lin said. “I really learned how to sell and present. [I learned] it’s less about presenting and more about having a conversation with the buyer and being able to be persuasive and sell the products.” 

 

Editor’s note: If you had a summer internship, we’d love to hear about it! Media students are invited to share summer work experiences here. Media students are also invited to learn about career resources by making an appointment with Media Career Services. For more career advice, Media students can attend a Rapid Resume Review on September 11 and attend our virtual Media Career Nights held throughout the academic year.

Zixuan (Melodie) Zhao

Zixuan (Melodie) Zhao

Email: zixuan26@illinois.edu

Research Interests

Melodie is a doctoral student at the Institute of Communications Research, primarily researching the social and psychological effects of media messages and digital media use. Her specific interests revolve around the interactions between interactive media technologies and individuals’ identity, perceptions of “otherness,” and social relationships, as well as their role in driving social mobilization or polarization. 

Melodie earned her BA and MA degrees in journalism from the University of Missouri. She had industry experience as a journalist and producer, having worked with media organizations including Warner Bros. Discovery, CGTN America, and several others.

Courses Taught

  • ADV 284 Consumer Insight

Junwei Zhang

Junwei Zhang

Email: jz150@illinois.edu

Research Interests

Junwei’s research interests are centered around the relations between subjectivity, governmentality, global media network and the network’s interpretive power, which eradicate the boundary between public/private space, human/posthuman and self-governing/self-enslaving. Besides his academic research on communication and media, he is also a cross-disciplinary artist. Junwei received his master’s degree in fine arts from the University of Oregon. Before joining ICR, he explored gardens and vehicles in Japan as media to better understand the condition and method of language/culture.

Courses Taught

  • MACS 150: Intro to Digital Media Production 
  • ARTD 250: Print-based Media 
  • ARTD 251: Time-based Media 
  • ARTD 360: Digital Imaging

Related Links

https://junweizhang.com

Yewon Hong

Yewon Hong

Email: yewonh2@illinois.edu

Research Interests

Cuteness, aesthetics, affect, game, critical theory, cultural studies, cultural analysis

Recent Publications/Presentations

Puzar, Aljosa and Yewon Hong. “Korean Cuties: Understanding the Performed Winsomeness (Aegyo) of South Korean Women.” Asia Pacific Journal of Anthropology, vol.19, no. 4, 2018: pp. 333 – 349. 

Hong, Yewon and Dustin Hellberg. “Transient Labor: Past and Present of Young Female White-collar Work Force in South Korea.” The Journal of Human Studies, vol. 42, 2017, pp. 39 – 60. 

“Cultural Geography of Dating in South Korea’s Urban Landscape,” 9th East Asian Regional Conference in Alternative Geography, Daegu, South Korea. 

“The End of Boredom: Introducing Fun in Workspaces in South Korea,” Politics of Boredom, Amsterdam, the Netherlands.

Awards and Honors

Illinois Distinguished Fellowship, 2023 
Fulbright Graduate Student Program Award, 2023 
Horizon Fund, University of Amsterdam, 2018

What Most People Don’t Know about Me

I’m an early bird and I’m a night owl. So I’m wise and I have worms.

Related Links

https://illinois.academia.edu/YewonHong 
https://www.linkedin.com/in/hong-yewon-84a5081a6/

Wei Xiao

Wei Xiao

Email: weixiao8@Illinois.edu

Research Interests

Wei Xiao is a Ph.D student in ICR. She is broadly interested in exploring alternative approaches to the reasoning behind sharing dis/misinformation to debunk dis/misinformation or inoculate people against misinformation. Her research also involves technology policy topics, such as data privacy, free expression, and AI governance. While fighting traditional disinformation, Wei is equally dedicated to addressing the potential ramifications inherent in AI-amplified disinformation scenarios. 

Prior to coming to the ICR, Wei received her MA in communication, culture, and technology from Georgetown University and BA in communication and economics from University of Wisconsin-Madison.

Courses Taught

  • MACS 100

Nisa Rahman

Nisa Rahman

Email: nisapr2@illinois.edu

Research Interests

Nisa Rahman is a PhD candidate at the Institute of Communications Research. Nisa’s research interest lies in emerging technologies and their effect on social behavior in the context of health communication. This exploration takes shape through studies utilizing anthropomorphic conversational agents, i.e., “chatbots” to debunk health misinformation and persuade behavior change, as well as the effect of modality in cognitive processing. Nisa is also interested in the intersections between gender presentations and its influence in Human-AI Communication. 

Prior to joining the ICR, Nisa Rahman received her MS in advertising from the College of Media at the University of Illinois Urbana-Champaign and BA in communication from Purdue University – West Lafayette.

Recent Publications/Presentations

Conference Presentations 
Zhang, J. S., Rahman, N., Su, L. Y.-F., & Wang, Y-C. (2022, August). Examining Food Safety Knowledge: The Roles of Media Attention, Trust, Food Habits/Attitudes, and Demographics. The 72nd Conference of the Association for Education in Journalism and Mass Communication, Detroit, Michigan. 

Liu, W., Rahman, N., & Yao, M. Z. (2022, November). Gender Identity and Influence in Human-Machine Communication: A Mixed-Methods Exploration. Submitted at the 73rd annual conference of the International Communication Association.

Courses Taught

  • ADV 393: Advertising & Society (TA, Spring 2022) 
  • ADV 281: Advertising Research Methods (TA, Fall 2022 to present)

Awards and Honors

Earl M. Cummings Advertising Education Research Award (Spring 2022)

What Most People Don’t Know about Me

I enjoy watching media from different cultures and languages, thrifting and cooking in my free time.

Nini Zhou

Nini Zhou

Email: niniz2@illinois.edu

Research Interests

  • Critical studies of communication
  • Free labor of women online
  • Female digital communities

Courses Taught

MACS 100: Intro to Popular TV & Movies

Academic Roles

Teaching Assistant for MACS 100

Master of Science in Advertising degree receives STEM designation



UIUC Quad

The Master of Science in Advertising degree granted by the Charles H. Sandage Department of Advertising is now officially designated as a science, technology, engineering, or mathematics (STEM) degree—the first master’s in advertising program to do so—effective Spring 2024, based on a department review of the curriculum and strategic goals of the program. 

The MS in Advertising program at Illinois proudly stands as the pioneer in transforming its program classification to STEM among advertising master’s degree programs in the nation. All domestic and international students will benefit, as STEM skills in digital media are highly sought by employers. 

“This new program code better represents the current master’s in advertising program focus, curriculum, and faculty expertise relating to digital communications and advertising,” said Associate Head of Graduate Studies Chang-Dae Ham, associate professor of advertising. “It reflects many of the courses taught within the program, the research interests of faculty and graduate students, and the changing media landscape—we are better preparing our students for jobs in the future of advertising and beyond.”

The University of Illinois program review granted the updated Classification of Instructional Program (CIP) code. The code is “Digital Communication and Media/Multimedia (09.0702): A program that focuses on the development, use, critical evaluation, and regulation of new electronic communication technologies using computer applications; and that prepares individuals to function as developers and managers of digital communications media.” 

The STEM CIP code allows international students (F-1 visa) with the possibility of a 24-month employment extension of their 12-month Optional Practical Training (OPT) authorization. International students can then work for 36 months with the MS Advertising degree in the United States.

The technological changes shaping the media landscape have expanded the work in the advertising and brand communication fields. The Digital Communication and Media/Multimedia code reflects the current skill set requirements within the media industry—especially for those in higher degree programs seeking data-driven and computational jobs—and the advanced degree coursework in the MS in Advertising program.

Advertising professionals in many occupations are required to analyze and interpret data that is fundamental to innovative problem solving and strategic thinking, gauge human interactions with online and offline media, create effective digital brand communications, and understand the changing regulatory and ethical implications of digital communications. 

“Our commitment extends to fostering a diverse and multidisciplinary approach in both research and teaching, enriching the educational experience for our esteemed MS Advertising students,” Ham added. 

Note: The STEM classification only includes the master’s degree in advertising and not the bachelor’s degree in advertising.

College of Media welcomes new faculty leadership roles, newly promoted faculty, and new faculty members



Gregory Hall

This fall welcomes two new heads of academic units, a new center director, a new associate head of advertising graduate studies, three faculty promotions, and two new faculty in the College of Media.

Professor Michelle Nelson will serve as the head of the Charles H. Sandage Department of Advertising for a three-year appointment. Nelson is a past president of the American Academy of Advertising. Her research interest focuses on advertising literacy and political advertising.

Professor Mike Yao has been appointed as the director of the Institute of Communications Research. He previously served as head of the Department of Advertising. Yao’s research delves into the interplay between media technology, society, and human communication. He studies how people engage with emerging technologies like AI, immersive multimedia, and extended reality across diverse social settings, and how these interactions influence our social behaviors and human communication within technology-mediated digital spaces.

Angela Aguayo, associate professor of media and cinema studies, will serve this year as acting director of the Roger Ebert Center for Film Studies. She has previously served as Dean’s Fellow for Strategic Initiatives. Her research is centered around documentary production and media studies, connecting production, theory, and history.

Chang-Dae Ham, associate professor of advertising, has been appointed as associate head of graduate studies for the Charles H. Sandage Department of Advertising for a three-year appointment. Ham studies persuasion knowledge and digital advertising. 

Three faculty in the College of Media have been promoted:

Jason P. Chambers has been promoted to professor of advertising. He also serves as Associate Dean for Diversity, Equity, and Inclusion. He is a scholar of advertising history, particularly the contributions of African Americans to the industry, and has a new book titled Advertising Revolutionary: The Life and Work of Tom Burrell that will be published in early 2024.

Ewa Maslowska has been promoted to associate professor of advertising with indefinite tenure. Her research centers around marketing communication and consumer behavior, specifically consumer-brand interactions in the context of new technologies. 

Julie Turnock has been promoted to professor of media and cinema studies. She served as the inaugural director of the Ebert Center and is on sabbatical this year. Turnock’s research focuses on film, with an emphasis on special/visual effects. She is working on her third book, a technical, industrial, and aesthetic history of the special effects industry in the Hollywood studio era, circa 1915-1960. Informed by extensive archival research, it centers around the labor and artistry performed by unsung “below-the-line” studio effects workers whose skills make much of “movie magic” possible.  
 

The Department of Journalism welcomes two new faculty members: Nancy Averett, lecturer, who specializes in science and environmental journalism, and Alex Gonçalves, assistant professor, who is a scholar of social media and data journalism.

College of Media
119 Gregory Hall
810 S. Wright St.
Urbana, IL 61801
217-333-2350