$7.5 million gift to the College of Media establishes the Richard and Leslie Frank Center for Leadership and Innovation in Media



Richard and Leslie Frank
Rich and Leslie Frank have given the largest gift in the College of Media’s history to establish the Richard and Leslie Frank Center for Leadership and Innovation in Media. The center will have a transformative impact on students at the University of Illinois and will define future excellence, particularly in journalism programs.

The College of Media at the University of Illinois at Urbana-Champaign today announced that its students will benefit from a suite of enhanced professional experiences, thanks to a $7.5 million gift by Rich and Leslie Frank of St. Helena, California. The gift, the largest in the College of Media’s history, will establish the Richard and Leslie Frank Center for Leadership and Innovation in Media. 

“The opportunity this gift provides to our students who are pursuing careers in media is phenomenal,” said Illinois Chancellor Robert J. Jones. “The passion Rich has for his alma mater and his vast industry experience have combined perfectly with Leslie’s broadcast news experience to create a center that will become the perfect ecosystem for budding journalists and media professionals at Illinois.”

“Now more than ever there is a critical need for good, solid, objective journalism in this country,” said Rich and Leslie Frank. “We are encouraged our contribution will help create the highest level of learning for the next generation of journalists and that we are able to play a part in elevating the stature of the program at Illinois, making it a top destination for students and faculty.” 

Rich Frank, former president of Disney Studios, and Leslie (Miller) Frank, an Emmy award-winning broadcast journalist, both now vintners and hospitality leaders in Napa Valley, wanted to make an investment in the University of Illinois that would have an impact for generations.

The Richard and Leslie Frank Center at Illinois will develop students who are leaders in their professions by offering access to a diverse group of experts and practitioners through residencies and a speaker series, and by supporting outside learning opportunities such as professional immersion experiences, conference participation, and internships.

A portion of the Franks’ gift will be used to create a state-of-the-art broadcast facility within the Richmond Studio, and additionally to create two classrooms in Gregory Hall to accommodate the use of new technologies, and to offer space for media editing and production.

“The Richard and Leslie Frank Center will have a transformational impact on students and will define Illinois’ excellence in media fields from this point forward,” said Tracy Sulkin, dean of the College of Media. “This gift is a game-changer for the College of Media,” she added. “The upgrades to instructional facilities and the programming provided will ensure that we continue to train innovative and ethical professionals who will lead the way in their chosen fields, attract and retain the very best faculty to the Department of Journalism, and enhance our opportunities to engage with the public on pressing issues. We cannot thank the Franks enough for their generosity and commitment to shaping future generations of journalists and media professionals.”

Rich Frank, who received his bachelor’s degree in marketing from the University of Illinois, is no stranger to media. He began his career at the advertising agency BBDO in New York City before moving to Los Angeles to work as a sales Manager at KTLA. He then served as President of Chris-Craft Broadcasting. In 1977 he became President of Paramount Television Group, overseeing the creation and production of such shows as Taxi, Family Ties, and Cheers as well as the creation of the groundbreaking entertainment news show, Entertainment Tonight. In 1985 he became President of Disney Studios. Under his leadership, the studio created iconic sitcoms such as The Golden Girls and Home Improvement, and films including Good Morning Vietnam, Dead Poets Society, and The Lion King. He also oversaw the launch of the Disney Channel. Rich served three terms as President of the Academy of Television Arts and Sciences. In 2007, the Academy of Television Arts and Sciences recognized him with the prestigious Syd Cassyd Founder’s Award. In 2011, Rich received an honorary doctorate from the American Film Institute where he is currently a Vice Chairman on the AFI’s Board of Directors. Rich previously served on the board of the Motion Picture Association of America. His archival interview with the Television Academy provides a fascinating historical perspective of the evolution of modern television.  

Born in Hamilton, Ontario, Leslie (Miller) Frank began her career in Canada before crossing the border to work in some of the largest television markets in the United States. She spent more than 25 years covering many major stories including the 9/11 attacks where she reported live from ground zero in New York City, as well as from the scene of the devastating aftermath of Hurricane Katrina, and inside the courtroom at the Michael Jackson trial. Leslie spent the last nine years of her TV news career reporting and anchoring at the number one rated station, KABC in Los Angeles, where she covered politics, crime, weather calamities, as well as interviewing some of the biggest stars in Hollywood on the red carpet. Prior to Los Angeles, Leslie was the main anchor at KCPQ in Seattle, where she took the 10 pm newscast to number one in its time slot and clinched an Emmy for outstanding news anchor.

Today, Rich and Leslie live in the Napa Valley and run one of the most successful family-owned and -operated wineries in the region, Frank Family Vineyards. Established in 1993, the winery is well regarded for its estate-driven still and sparkling wines. 

Rich and Leslie return to the Illinois campus frequently, speaking with students and faculty in both the College of Media and the Gies College of Business and advising journalism students on their television news broadcasts and resume videos. 

For more information, contact Sue Johnson at the University of Illinois Foundation at (217) 244-7114 or johnso16@uif.uillinois.edu.

Mike Yao

Professor

Affiliations

  • Charles H. Sandage Department of Advertising
  • Institute of Communications Research 
  • Gies College of Business
  • College of Liberal Arts and Sciences

Education

  • Ph.D. Communication, University of California, Santa Barbara 
  • B.A. Psychology & Film Studies double majors, University of California, Santa Barbara

Course Specialties

  • Online privacy 
  • Technology mediated communication 
  • Technology and advertising 
  • Programmatic advertising

Research and Creative Endeavor

Mike Yao’s research focuses on the social and psychological impacts of interactive digital media. He conducts research and writes on a variety of topics such as online behavior, digital literacy, and computer-mediated communication. His current interest is in how users perceive and manage personal boundaries on social media. Specifically, he examines people’s attitudes, beliefs and self-protective behaviors related to online privacy from a psychosocial perspective by considering the influence of cognitive appraisal, social norm, and individual differences. A second area of Mike’s active research is the psychological impacts of digital media use. He examined the influence of various interactive media, such as video games and social media, on users’ online and offline social behavior. He is currently trying to extend this line of research to developing an integrated theory of digitally mediated human behavior.

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Contact

217-300-2148

Marisa Peacock

Senior Lecturer

Affiliations

  • Charles H. Sandage Department of Advertising

Education

  • MFA in Design for Responsible Innovation (DRI), University of Illinois Urbana-Champaign, expected graduation 2027
  • MALS in American Studies, 2005, Georgetown University
  • BA in Psychology, 2001, Mount Holyoke College

Course Specialties

  • Sandage Project / Capstone Course
  • Digital Content and Social Media Management
  • AI and Advertising
  • Writing and Public Relations
  • Social Media and Personal Branding

Background

Marisa Peacock is the founder and chief strategist of The Strategic Peacock, helping organizations implement effective social media strategies. As a senior lecturer, she teaches the Sandage Project, digital content and social media management and AI and Advertising. She also leads the Social Media Lab, where advertising students gain hands-on experience, build portfolios, and connect with employers—benefiting both businesses and emerging talent.

Research and Creative Endeavor

Marisa is currently pursuing an MFA in Design for Responsible Innovation at the University of Illinois Urbana-Champaign, where her research focuses on integrating inclusive design in advertising education by empowering faculty to foster digital inclusivity.

Marisa regularly presents at marketing and media conferences such as the Home Furnishings Association, Seattle Interactive, Illinois Web Con, and ConvergeSouth. Her presentations focus on social media, customer experience, and strategies for businesses of all sizes to enhance their online presence.

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Marisa Peacock

Contact

217-333-0182

Ewa Maslowska

Associate Professor

Affiliations

  • Charles H. Sandage Department of Advertising
  • Institute of Communications Research 
  • Informatics 
  • Center for Social & Behavioral Science

Education

  • PhD, University of Amsterdam (Persuasive Communication) 
  • MA, Jagiellonian University (Psychology)

Course Specialties

  • Computational Advertising
  • Consumer Insight
  • Persuasion

Background

Ewa holds a Ph.D. in Communication Science from the University of Amsterdam and an M.A. in Psychology from Jagiellonian University and completed postdoctoral research at Northwestern University. Ewa has been published in International Journal of Advertising, Computers in Human Behavior, Journal of Marketing Management, Decision Support Systems, and others.

Awards

  • Digital Communication Methods Lab (University of Amsterdam, Research Priority Area) research grant 2019. Project: Improving the measurement of consumers’ exposure to online content. 
  • Marketing Science Institute research grant 2018. Project: The effects of trait-based personalization in social media. 
  • Best Paper Award International Journal of Advertising 2017 
  • Best Paper Award Journal of Marketing Management 2016 
  • Top faculty paper award Communication and Technology Division AEJMC Conference 2015, San Francisco, CA 
  • Best paper nominee ICORIA conference 2018, Valencia, Spain 
  • Best paper nominee ICORIA conference 2017, Ghent, Belgium 

Research and Creative Endeavor

Ewa’s research investigates how we interact with digital platforms, focusing on how communication design and personalization influence persuasion and platform (dis)engagement. Additionally, she analyzes the impact of deceptive content, such as fake reviews, on consumer decision-making. Using a multi-method approach, integrating experiments, psychophysiology, digital-trace data, and qualitative techniques, she aims to understand the psychological impact of digital communication and inform frameworks that protect user autonomy in an increasingly opaque media landscape.

Select Publications

Maslowska, E., Segijn, C. M., Vakeel, K. A., & Viswanathan, V. (2019). How consumers attend to online reviews: an eye-tracking and network analysis approach. International Journal of Advertising, 1-25. 

Kim, S. J., Maslowska, E., & Tamaddoni, A. (2019). The paradox of (dis)trust in sponsorship disclosure: The characteristics and effects of sponsored online consumer reviews. Decision 
Support Systems, 116, 114-124. 

Malthouse E.C., Maslowska, E., Franks, J. (2018). Understanding programmatic TV advertising. International Journal of Advertising, 37(5), 769-784 

Viswanathan, V., Malthouse, E.C., Maslowska, E., Hoornaert, S., & van den Peol, D. (2018). Dynamics between Social Media Engagement, Firm-Generated Content, Live and Time-Shifted TV Viewing. Journal of Service Management, 29(3), 378-398 

Maslowska, E., Malthouse, E.C., & Bernritter, S.F. (2017). Too good to be true: The role of online reviews’ features in probability to buy. International Journal of Advertising, 36(1), 142-163 

Maslowska, E. Malthouse, E.C., & Viswanathan, V. (2017). Do customer reviews drive purchase decisions? The moderating roles of review exposure and price. Decision Support Systems, 98, 1–9 

Maslowska, E., Malthouse, E. C., & Collinger, T. (2016). The Customer Engagement Ecosystem. Journal of Marketing Management, 32(5-6), 469-501 

Maslowska, E. Smit, E.G., & van den Putte, B. (2016) It Is All in the Name: A Study of Consumers’ Responses to Personalized Communication. Journal of Interactive Advertising, 16(1), 74-85 

Maslowska, E., Smit, E.G., & Van den Putte, B. (2013). Assessing the cross-cultural applicability of tailored advertising: A comparative study between the Netherlands and Poland. International Journal of Advertising, 32(4), 487-510. 

Maslowska, E., Van den Putte., B, & Smit, E. G. (2011). The effectiveness of personalized e-mail newsletters and the role of personal characteristics. Cyberpsychology, Behavior, and Social Networking, 14, 765-770. DOI: 10.1089/cyber.2011.0050.

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Ewa Maslowska

Contact

217-244-1688

William E. Berry

Associate Professor Emeritus

Affiliations

  • Charles H. Sandage Department of Advertising

Education

  • Diploma, Chicago Counseling and Psychotherapy Center (Client-Directed Clinical Therapy)
  • Ph.D., University of Illinois at Urbana-Champaign (Communications Research)
  • M.S., University of Illinois at Urbana-Champaign (Journalism)
  • B.A., Morehouse College (English)

Course Specialties

  • Advertising and Public Relations Management
  • Crisis Communication
  • Global Representations of Race and Ethnicity In Advertising
  • Public Policy for New Media Technologies

Background

Berry’s research and teaching focus is on strategic managerial communication, digital communication technologies and information access in less advanced countries, and advertising and mediated communication practices in the Dominican Republic and Spanish-speaking Caribbean.

Prior to joining the Illinois faculty, Berry worked for 10 years in the telecommunications industry with the AT&T/Illinois Bell organization and the successor Ameritech/Illinois corporation, where he held senior management positions in corporate communications, advertising, strategic planning and customer relations. Specific assignments and responsibilities included: director-external affairs; district manager-corporate issues and corporate public policy; senior manager-advertising; and director-corporate information.

Previously he worked for six years in journalism as an Associated Press reporter in New York City, and as senior staff editor and managing editor with Johnson Publishing Co. (Ebony, Jet, WJPC-AM, etc.) in Chicago. In addition, while on the faculty at Illinois, Berry has served as editorial consultant and writing coach for Morningstar FundInvestor magazine, a publication within the Morningstar mutual funds organization. He has published in both consumer and scholarly media, and he has presented his research at national and international conferences.

He was a Charles E. Merrill Scholar at Durham University and received a diploma from the Chicago Counseling and Psychotherapy Center after completing both the academic and clinical practicum in Client-Centered therapy. Berry is a two-time recipient of the highly competitive Fulbright Fellowship. During academic year 1999-2000, he received the Fulbright Senior Scholar award and lectured and conducted research in the Dominican Republic at Pontificia Universidad Catolica Madre y Maestra in Santiago, and was Visiting Scholar in Residence at the International Education Resource Center at Universidad APEC in Santo Domingo. He received a second Fulbright award to return to the Dominican Republic for four weeks during January 2007 and May/June 2007 to conduct curriculum review and assessment of the journalism and marketing undergraduate and graduate programs, and to organize faculty professional development seminars at PUCMM. At Illinois, he has received a campuswide award for undergraduate teaching.

He teaches courses in global consumerism, advertising practices in emerging economic nation-states, strategic public relations, and racialized representations in the media.

Recent presentations and publications include, “Putting Crisis Communication Theory Into Action: Untangling Public Information Politics, Policies and Practices to Reach Underprivileged Communities During Katrina-esque Diasters” (2008); “Images and Representation of Middle Class Latinos In Advertisements” (2006); “Mi CAFTA es su CAFTA: Advertising and Communicating the Caribbean American Free Trade Agreement in the Dominican Republic Via the Internet” (2006); “La Presensa Dominicana y la Construcion y Representacion de Identidad African: Photographic Framings of Haitians, Africans, and African Americans in Daily Newspapers in the Dominican Republic” (2005); “Con cellular hay mas orpotunidad: New Communication Technologies and the Democratization of Access to Information and Economic Opportunity in the Dominican Republic and Beyond” (2005); “Communication Policy History In International Perspective” (2004); “Miranda Rights and Cyberspace Realities: Risks to the Right to Remain Silent” (2003).

In addition to his Illinois responsibilities, Berry is a member of the Board of Directors of the Provena Health Corporation, a health system that includes six hospitals, 16 long-term care and senior residential facilities, 28 clinics, five home health agencies and other health-related activities operating in Illinois and Indiana.

Bill Berry

Contact

217-333-0128

Kevin Wise

Professor
Associate Head of Graduate Studies

Affiliations

  • Charles H. Sandage Department of Advertising
  • Institute of Communications Research

Education

  • PhD, Stanford University (Communication)
  • MA, Indiana University (Telecommunications)
  • BGS, Indiana University (General Studies)

Course Specialties

  • ADV 280: Introduction to Advertising Media
  • ADV 580: Advertising Theory

Background

I came to the College of Media in 2013 after spending 9 years at the Missouri School of Journalism, where I co-founded and co-directed the PRIME Lab and taught in the School’s Strategic Communication sequence.

Research and Creative Endeavor

My research explores the psychology underlying interactive media use. In other words, how do different attributes of medium, message, person, and situation influence the processes and outcomes of media use? I primarily address this question through experiments that measure physiological and self-report indicators of cognition, emotion, and motivation.

Current/Prospective Students: Collaborating with students on research is one of my great joys. Please feel free to email me anytime if you’re interested in learning more about research and/or working in a media research lab.

If you’re not currently at the University of Illinois but interested in coming here, please feel free to email me about student assistantship opportunities.

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Kevin Wise

Contact

217-333-2350

John Wirtz

Associate Professor

Affiliations

  • Charles H. Sandage Department of Advertising
  • Institute of Communications Research

Education

  • Ph.D., University of Minnesota (Mass communication)
  • M.A., University of Minnesota (Communication studies)
  • B.S., Valley Forge Christian College (Theology)

Course Specialties

  • Introduction to public relations
  • Public relations writing
  • Advanced public relations
  • Social media and public relations

Background

Wirtz received a Ph.D. in mass communication in 2009 from the University of Minnesota. His studies there focused on how theories of human behavior (primarily grounded in psychology) can help us better understand how exposure to mass media content influences our thoughts and behavior. After completing his Ph.D., Wirtz was assistant professor at Texas Tech University for three years, before joining the Department of Advertising at the College of Media this fall.

Prior to attending graduate school, Wirtz worked for 11 years in a number of positions with public relations and marketing responsibilities. He worked for six years at an international NGO in donor relations and event planning. He also worked for five years directing fund raising, alumni relations and marketing efforts at two universities in the Midwest.

Research and Creative Endeavor

Wirtz’s research focuses on the intersection of interpersonal communication and mass media content. More specifically, Wirtz is interested in how conversation influences how individuals respond to ads—what they remember about the ads, how they evaluate the ads and whether they are more or less likely to take action on recommendations in the ads—based on the type of conversations they have prior to and while viewing the ads.

Wirtz also has an applied component to his research, as he also studies how to make mass media health campaigns more effective and culturally relevant. An example here is a recent research project involving adult Hispanics that tested different styles of presenting information about healthy eating habits and the importance of regular moderate exercise.

Wirtz’s research has appeared in Public Relations Journal, Psychological Science, Human Communication Research, and Communication Studies.

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Wirtz

Contact

217-333-1602

Patrick Vargas

Professor

Affiliations

  • Charles H. Sandage Department of Advertising
  • Institute of Communications Research
  • Department of Psychology
  • Department of Recreation, Sport and Tourism
  • School of Information Sciences Informatics Programs 
  • Center for Social and Behavioral Sciences

Education

  • Ph.D., The Ohio State University (Social Psychology)
  • M.A., The Ohio State University (Psychology)
  • B.A., St. Mary’s College of Maryland (Philosophy, Psychology)

Course Specialties

  • Advertising Research Methods
  • Attitude-Behavior Relations
  • Psychology of Advertising

Background

Vargas double-majored in philosophy and psychology at St. Mary’s College of Maryland and went on to pursue graduate studies in social psychology (with a minor in quantitative psychology) at The Ohio State University. While at OSU, he worked most closely with professors Bill von Hippel, Rich Petty and Bob Arkin. In 1997-98, Vargas worked as a post-doctoral researcher under the guidance of Joe Forgas at the University of New South Wales. Since 1998, Vargas has been at the University of Illinois Urbana-Champaign.

Research and Creative Endeavor

Vargas has broad research interests spanning social psychology, consumer behavior, advertising, and marketing. A significant portion of his work examines implicit attitudes, stereotyping, prejudice, and how these relate to information processing biases that can influence social judgments and behaviors. His research program bridges social psychological processes with consumer behavior and marketing strategy. 

He has explored topics like linguistic intergroup bias, implicit stereotyping as a predictor of discrimination, and using implicit attitude measures to understand consumer responses to advertising. Vargas has also studied affective influences on cognition, such as the roles of mood and emotion in processes like eyewitness memory, decision-making, and well-being. Additionally, his research explores areas of consumer psychology, investigating phenomena like materialism, responses to marketing visuals and branding, the influence of virtual self-representation, and persuasion dynamics in advertising and marketing communications.

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Patrick Vargas

Contact

217-333-0325

Harsh Taneja

Associate Professor

Affiliations

  • Charles H. Sandage Department of Advertising
  • Institute of Communications Research
  • Center for Social and Behavioral Science

Education

  • Ph.D. Northwestern University
  • M.A. Mudra Institute of Communications, Ahmedabad, (MICA) India
  • B.E. NSIT, University of Delhi, India

Course Specialties

  • Audience Analysis
  • Network Analysis 
  • Seminar in Media and Communication Research

Background

Harsh Taneja is interested in how people consume media. He teaches and researches about media audiences, an area that is relevant to all media majors and beyond, regardless of whether they want to pursue advertising, journalism or media studies. His teaching draws on contemporary and historical conversations about media metrics, data and AI. 

Before becoming an academic researcher, Harsh has worked in the global media and advertising industry, including as an audience researcher at the Global News Division of the BBC.

Research and Creative Endeavor

Harsh Taneja is interested in how people consume media in an environment where they purportedly have plenty of choice. Within this broader question, his work focuses on global internet audiences, as well as how people consume news on digital media.

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College of Media
119 Gregory Hall
810 S. Wright St.
Urbana, IL 61801
217-333-2350