Advertising 3 | College of Media

I on the Media: Inside the Cultural Momentum of the 2026 Sports Season

Fans in a pub watching hockey and cheering together

February 19, 2025

Fans at a pub watching hockey and cheering together

The Super Bowl, the Milano Cortina Winter Olympics, and the FIFA World Cup this summer have set the stage for a sports season defined not just by competition but by community.

These sporting events create shared viewing rituals that bring millions of people together to experience the games in real time. And while audiences continue to reach historic highs, even as media habits fragment, it’s worth examining how these events shape identity, fandom, community, and the way people connect with one another.

To help understand why sports carry such cultural influence and how brands try to engage with fans in these moments of collective attention, we spoke with Steve Hall, senior lecturer of advertising, who is teaching a brand new course this semester on “Sports Advertising and Branding” and serves as chair of the University of Illinois Urbana-Champaign Athletic Board.

With the rise of “communal viewing”—from watch parties to bars to fan zones—how does the social nature of watching sports amplify the impact of an ad compared to watching alone?

Viewing sports together as a shared social experience can be extremely powerful and create incredible opportunities for advertisers. It can also pose serious challenges.

The impact of advertising in communal contexts is complicated and depends on a dizzying array of variables. There are a lot of questions that need to be asked. For starters, how does an advertiser define and measure impact? From a media perspective, there’s a ton of data analytics being generated to measure what and when people are watching when it comes to sports on linear and streaming platforms. But that’s just scratching the surface.

Questions remain: What kind of fan zone, bar, or watch party is it? Organized or spontaneous? Is the game, match, or race interesting or boring? What stake or emotional connection do each of the audience members have with the sport, teams, players, and the group of people or type of fans who are there watching? Favorite or rival team winning or losing? Are people intensely engaged, having side conversations, focused on eating a pastrami on rye, checking fantasy stats, or posting videos of themselves at the party on social media?

Then you have the ad itself. Is the storytelling mediocre or amazing? Does it connect with the audience on an emotional, human level from a creative perspective? Do people discuss, share, or comment on the ad with others in a positive or negative way? Is there a strategy to amplify the advertising message across omnichannel touchpoints?

Understanding the impact of advertising in communal viewing environments is complicated. Stay curious. Keep asking questions. Because you’ll never have all the answers.

With the United States co‑hosting the 2026 FIFA World Cup, how significant is this moment for American brands looking to reach a global audience—especially given soccer’s growing popularity in the U.S.?

Whether you call it soccer or football doesn’t matter—the 2026 FIFA World Cup is a huge moment for all brands looking to reach global audiences. As the most popular sport on the planet, fandom is massive and culturally diverse. That opens a very big door for advertisers to tell their stories, create experiences, and connect with people everywhere on the world stage. To be successful, culture should be at the epicenter of advertising, fan engagement activities, and marketing programs. Branding is about what people think, feel, and believe. It’s reputation.

The FIFA World Cup will present incredible opportunities for advertisers to leverage culture, meet new audiences, create trust, and build relationships with everything from in-stadium brand activations to prime-time TV commercials. This global event will allow brands to align fans, teams, and athletes with relevant, authentic storytelling, sponsorships, partnerships, and innovative experiences that will not only reach global audiences, but connect with them in entirely new ways. After all, the world will be watching. Game on.

What are students currently analyzing and discovering in your brand new “Sports Advertising and Branding” course?

Currently, we’re looking at the relationship between culture, trends, and sports. Overall, the class allows students to explore, discover, and examine sports advertising and branding in a broad array of contexts that connect advertising, marketing, media, sports, teams, athletes, fans, events, experiences, and partnerships at amateur, collegiate, and professional levels.

The course introduces industry practices and processes to help students understand and apply concepts related to research, data, consumer behavior, strategic planning, creative content, production, media, and branded integration into the incredibly immense and fascinating world of sports.

Specific topics include sports information, public relations, event management, fan engagement, merchandising, brand activation, technology, e-sports, NIL, gambling, ethics, personal branding, sports celebrities, and collaborations. The class also incorporates experiential learning opportunities with alumni, sports industry professionals, and coaches, as well as attending NCAA athletic events on campus.

Jan Slater

Professor Emerita

Affiliations

Charles H. Sandage Department of Advertising

Education

Ph.D., S.I. Newhouse School of Public Communications, Syracuse University (Mass Communications)
M.S., University of Illinois at Urbana-Champaign (Advertising)
B.A., Hastings College, Hastings, Nebraska

Course Specialties

Advertising Strategy
Account Planning
Advertising Management
Advertising Campaigns

Background

Dr. Jan Slater served as the Chief Marketing Officer for Gies College of Business and Professor of Advertising in the Charles H. Sandage Department of Advertising at the University of Illinois. She aslo served as Dean of the College of Media for six years, and head of the Department of Advertising for three years prior. Before her appointment at Illinois, Dr. Slater was an associate professor and the associate director of the E. W. Scripps School of Journalism at Ohio University for nine years. She joined the academy following a successful career as an advertising practitioner, working in private industry, as well as owning her own multi-million-dollar advertising agency, J. Slater & Associates.

Dr. Slater has served as president of the Association for Educators in Journalism and Mass Communication (AEJMC), an organization she’s been active with since 1995. Additionally, she has served on the AEJMC Advertising Division’s executive committee as research chair, teaching chair, vice head, and head. She served as vice chair and chair of the Council of Divisions for four years, and was a member of the AEJMC Strategic Planning Design Team. She has served as a member of the committee, as well as a member of the council of the Accrediting Council on Education in Journalism and Mass Communications’ Accrediting Committee and has been chair of the American Advertising Federation’s Academic Committee.

Research and Creative Endeavor

Brand relationships, brand strategy, and branded content are the main areas of Slater’s research. She has been published in the Journal of Marketing Communications, Advances in Consumer Research, Journalism and Mass Communication Educator, and the Journal of Advertising Education. She is a contributing author to a series of advertising books published by Sage and co-author of What’s in a Name? Advertising and the Concept of Brands.

Contact

slaterj@illinois.edu

Take 5 with Media Alumni: Alex Studer

February 6, 2026

Alex Studer (BS ‘17, advertising) is the director of web strategy at Peacock. He joined the streaming service in 2020—playing a key role in its launch—and now leads all major web initiatives and experimentation strategies across PeacockTV.com. Previously, Studer worked in the advertising industry as an account executive at Deutsch NY, where he supported the ACUVUE account, and later at Ogilvy NY, where he led client workstreams for Gerber and Nestlé. Studer has received multiple industry honors, including a Sports Emmy, Webby nomination, and three Webby honorable mentions. He has also been recognized as a 2023 MAIPer to Watch and was honored as an ADCOLOR FUTURE in 2019.

1. What is your current role at Peacock?

Currently, I’m the director of web strategy on the growth go-to-market team here at Peacock. I’ve been at the company for six years now and have been one of the key acquisition and experimentation leaders who have helped launch and grow the business. Put simply, my team runs our website (PeacockTV.com). We are responsible for everything consumers see when they come to our site, and we run experiments to try to get new users to sign up as efficiently as possible.

2. What do you find most challenging and most rewarding about your career?

The fast pace at which the marketing/advertising world moves is both a challenge and a reward for me. Each year, there are new advancements in technology, evolving consumer sentiments and values, and shifting company structures (e.g., mergers) in the industry that all result in a need to think into the future to stay ahead of it. This can for sure be daunting but also is satisfying as it challenges me to keep learning, adapting, and evolving alongside the industry.

3. When did you first realize advertising was the career path you wanted to pursue?

I started my journey at the University of Illinois as a pre-med psychology major. I spent my freshman year exploring different majors in the STEM world (electrical engineering, calculus, physics, and chemistry, to name a few), but everything changed my sophomore year on Quad Day when I stumbled upon the American Advertising Federation booth.

I’ll never forget my first AAF meeting and how inspired I was when learning that careers in advertising/marketing existed. The idea that you could have a career in a field where you analyze consumer behavior and use creativity to influence it really made an impact on me and motivated me to one day break into the industry. After getting heavily involved in AAF throughout my sophomore year, I was elected to the executive board my junior year and ended up running AAF Illinois as president my senior year. AAF is the reason I was able to finally discover a career path that felt more in line with my passions and interests. It’s also the reason I fell in love with NYC, thanks to our industry immersion visits here.

4. What advice would you give to students trying to break into the advertising industry today?

The biggest piece of advice I would give is to fully maximize and learn how to talk about all your past experiences to help land your future ones. Even before I started gaining industry experience, I was able to gain relevant, transferable skills through my involvement in student organizations, which later helped me land internships.

Once you start to compile your own set of experiences, I’d encourage students to focus on networking with those who are in the advertising industry, and to seek out professional organizations that can help further your career. For instance, I was fortunate to land my first ad agency internship at Bailey Lauerman in Omaha, Nebraska, after meeting a senior leader during an AAF Illinois campus visit.

My senior year, I decided I wanted to start my career in NYC, but recognized I didn’t have a strong network outside of Chicago. I applied to the Multicultural Advertising Internship Program and became a finalist, which gave me the opportunity to move to NYC after graduation to intern at Saatchi & Saatchi NY. My career in NYC wouldn’t have been a possibility without these prior experiences as I was able to finally start building my network and career here!

Alex Studer Olympics — Alex Studer with fellow members of the 2024 Paris Olympics campaign team for Peacock.

5. You were part of a campaign team that earned the Sports Emmy for Outstanding Interactive Experience for the 2024 Paris Olympics. What was your role for that campaign and what was it like to receive that recognition?

My team was responsible for the website acquisition and experimentation strategy to garner as many new subscribers as possible for the Olympics. For all organic traffic and paid media, our website served as a destination to learn more about the Olympics and helped consumers sign up for Peacock as seamlessly as possible to start streaming.

If I’m being candid, receiving this recognition didn’t feel real until I opened the (heavy!!) box the Emmy came in and saw my name on it. Early in my career, I was given valuable feedback from a mentor that I don’t take the appropriate amount of time to celebrate my wins and instead immediately look ahead to the next one. I challenged myself for this award to start to shift that and will definitely incorporate more celebration and reflection into any future awards/recognition my career brings me!

Receiving an Emmy was without a doubt a career highlight so far! It doesn’t feel like an “all-at-once” type of recognition, and instead feels more like a culmination of all my past wins, failures, lessons learned, etc. I feel fortunate to have this under my belt, and every day feel reminded of the accomplishment when I walk past the statue at home.

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Centennial Circle: Investing in the next century of media education

Futuristic illustration of person viewing screens

Join a once-in-a-lifetime opportunity to shape the future of the College of Media at Illinois

January 14, 2026

A centennial is more than a milestone—it’s an invitation to define the future together.

As the College of Media approaches its 100^th anniversary, we celebrate our proud legacy and commit to advancing the next era of media education and research. Illinois Media graduates have informed the public, shaped culture, advanced technology, and transformed the way the world connects. To ensure this momentum carries into the next century, the College of Media invites its most passionate supporters to help lead the way through the Centennial Circle.

The Centennial Circle will be launched to honor visionary donors who make transformational investments. Induction into the Centennial Circle recognizes gifts of $100,000 or more to any fund in the College of Media between January 1, 2026, and December 31, 2027. Donors can make an outright gift, a pledge, or a deferred gift such as a bequest in their will or a beneficiary designation of their IRA.

College of Media Dean Tracy Sulkin emphasized the historic significance of the Centennial Circle as the college celebrates its 100^th anniversary in 2027.

“A centennial invites us to honor our past while envisioning a bold future. In this unique moment, philanthropy will play a central role in shaping the next 100 years of media,” said Dean Sulkin. “Joining the Centennial Circle is an opportunity to create a powerful, lasting legacy—one that uplifts generations of students and strengthens media education and research at Illinois for decades to come.”

Donors may choose to support any fund in the College of Media, including the Centennial Fund, which helps meet emerging priorities, from technology advancements and innovative pedagogy to faculty and student research. Recent examples of donor-funded impact include the founding of the Richard and Leslie Frank Center for Leadership and Innovation in Media and the Roger Ebert Center for Film Studies, student support such as scholarships and the Media Technology Center, and faculty support such as research initiatives and named professorships.

Preparing students for academic and professional success means ensuring they can navigate, analyze, and communicate effectively in an ever-changing media landscape. Support for the Centennial Fund positions the college to address complex societal challenges, including AI, media literacy, civic and public engagement, and the accessibility of news and information.

Joining the Centennial Circle is an opportunity to create a powerful, lasting legacy—one that uplifts generations of students and strengthens media education and research at Illinois for decades to come.

Tracy Sulkin

College of Media Dean

“The Centennial Circle reflects the power of partnership between the College of Media and our alumni and friends,” said Deanne Johnson, senior assistant dean for advancement. “By aligning philanthropic vision with emerging priorities, donors help ensure Illinois remains at the forefront of media education for generations.”

The historic cohort of Centennial Circle donors will be recognized during a College of Media centennial celebration and featured across the college’s communication channels. Recipients will also get a commemorative Centennial Circle lapel pin.

Join us in shaping the College of Media’s second century:

We welcome the opportunity to explore how your philanthropic vision can align with your passions and create lasting impact for the College of Media’s second century. To learn more, please contact Deanne Johnson, Senior Assistant Dean for Advancement, at 217-244-5466 or jhns@illinois.edu.

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Advertising students create real-life client campaigns through Sandage Project capstone course

Advertising students pictured with their client, H3.

January 8, 2026

Students in ADV 498: The Sandage Project developed campaigns for three community organizations in Fall 2025, including Lincoln250, H3 (Harm, Healing, and Hope), and EARS Effingham Animal Rescue Sanctuary.

“The students put together impressive campaigns for each, and the clients were very happy,” said senior lecturer of advertising Marisa Peacock.

The eight-week service-learning capstone provides advertising majors an opportunity to develop ad campaigns for a nonprofit or local community partner. Clients may use any campaigns or assets produced.

Cooper Haynes, a senior in advertising, was part of the Lincoln250 team, which developed a full digital platform, including a website and Instagram page, that organizes, interprets, and presents Lincoln-era history in a modern, accessible format.

“Working with my team and actually being divided into roles with goals and objectives that we set for each member was really nice for having a bit of insight into how team dynamics work at real agency and company jobs,” he said. “Navigating problems [with] people having different ideas of how to approach things was also a great experience for preparing for the industry as well.”

Throughout the course, students meet clients to understand the organization and campaign goals, then complete a discovery report analyzing the target audience, brand, and competitive landscape. These insights inform the campaign strategy.

Teams pitch three campaign concepts to the client and based on feedback, select one to develop further. Students refine the creative and media strategies and present a final campaign in the last week.

Three student teams collaborated to strengthen the visibility and impact of H3 (Harm, Healing, Hope), a coalition of organizations, businesses, and individuals in Champaign County dedicated to ending community violence. Together, these groups produced a cohesive set of recommendations to help H3 share its story, reach its audience, and transform its mission into a broader movement.

Jamaira Williams, a senior in advertising who worked on the H3 campaign, said she learned the true lesson of the Sandage course wasn’t about selling a product, but selling a feeling.

“Advertising is, at its core, the purest form of storytelling. Every brand color, every word chosen, is a mirror, because people crave to see themselves reflected in the world. We’re not crafting fiction, we’re guiding real brands and real livelihoods,” she said. “The moment you respect the reality of their brand, you transition from student to professional.”

Clients for the Sandage Project are selected based on their ability to support meaningful, real-world public engagement experiences for students. Ideal clients are community partners—on or off campus—who are open to authentic collaboration and willing to actively engage with students throughout the process. Their mission or campaign should benefit from storytelling that creates emotional connection, often through real community voices or narratives.

Natalie Circolone, a senior in advertising, worked as the creative director for the EARS Effingham Animal Rescue Sanctuary, positioning the rescue as a transparent, caring, foster-based organization that helps people “write the next chapter” in each animal’s life by adopting or fostering. The team also helped to increase awareness and engagement through social media storytelling and small, tangible touchpoints like stickers and goodie bags that keep EARS visible in the community.

“The Sandage Project gives seniors in advertising a real opportunity to work in an agency setting, with designated roles and a real client,” Circolone said. “Through this project, I gained hands-on experience planning and executing a creative campaign, applying skills I’ve developed over the past four years in advertising courses. The opportunity to create something meaningful for such a great cause was a rewarding experience.”

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ICR faculty and students receive honors at 2025 National Communication Association convention

December 10, 2025

The Institute of Communications Research marked a highly productive year at the 2025 National Communication Association convention from November 19-23 in Denver, Colorado, with faculty members, students, and alumni presenting research, chairing panels, and contributing to programming at the 111th annual event.

In addition to this strong scholarly presence, several members of the ICR community were recognized with some of NCA’s most prestigious awards.

“These achievements underscore ICR’s enduring leadership in communication scholarship and its commitment to fostering impactful research across generations of scholars,” said Mike Yao, director of ICR and professor of digital media in the Charles H. Sandage Department of Advertising.

One of this year’s standout accomplishments came from ICR doctoral student Nansong Zhou (pictured above), whose paper “Serious Games as Digital Mental Health Tools: Increasing Depression Literacy and Reducing Stigma,” co-authored with Donghan Fu (University of Missouri-Columbia), was selected as a Top Student Paper in the Game Studies Division. Zhou was also elected to serve as the Division’s next Student and Early Career Representative, a leadership role that reflects his growing visibility and influence within the field.

ICR Professor Sang-Hwa Oh and ICR alum Seo Yoon Lee receive NCA award.

ICR’s reputation for shaping the field was further affirmed by the recognition of Sang-Hwa Oh, associate professor of advertising, whose article—co-authored with former ICR doctoral student Seoyoon Lee (PhD ’23)—received the inaugural Teri Thompson Outstanding Article Award from Health Communication (pictured above). This rare honor is especially notable: Out of the journal’s 35-year publication history, only three papers were selected for this distinction. Receiving the award directly from the journal’s founding editor, Teresa Thompson, underscored the lasting influence and methodological rigor of Oh’s research on social media, public risk perception, and preventive health behaviors.

Professor Angharad N. Valdivia wins NCA Distinguished Scholar Award

The conference also celebrated the contributions of Angharad Valdivia, ICR professor emerita, who was honored with NCA’s Distinguished Scholar Award during the President’s Award Ceremony (pictured above). One of NCA’s highest honors, the award recognizes a career of groundbreaking scholarship and mentorship in media studies, Latina/Latino studies, and global communication. Valdivia’s presence throughout the conference—as panel chair, respondent, mentor, and presenter—reflected both her continuing intellectual leadership and her deep commitment to supporting emerging scholars. Valdivia’s NCA participation included:

Senior Mentor, 2025 La Raza Mentoring Panel
Member, Publications Council Meeting
Chair and respondent, “The Complexities of Elevating Latinidad and the Media”
Respondent, “Audiences Navigating Disney and Popular U.S. TV Shows”
Presenter (with ICR doctoral student Kendra Williams), “Barbie as a Cultural Phenomenon: Doll, Brand, and Media Icon”

ICR faculty and students also contributed important new research to the conference program. Kevin Wise, professor of advertising, and doctoral student Alice Ji collaborated on the study “Reimagining the Presentation of Important Safety Information (ISI) in Social Media Pharmaceutical Advertising,” co-authored with ICR doctoral student Veranika Paltaratskaya and Erin Willis (University of Colorado, Boulder), presented in the Health Communication Division. Their work adds to ICR’s growing presence in research addressing digital health communication and public understanding of risk information.

Ji contributed an additional presentation on ISI in pharmaceutical social media advertising as part of the Health Communication Division’s paper session. ICR doctoral student Jennifer Zhang presented her dissertation research, “More Vivid, More Deeply Processed: Exploring the Roles of Message Format in Misinformation and Correction of Health Misbeliefs,” in the Health Communication Division.

Two ICR alumni were also recognized with major awards at NCA:

Mel Stanfill (PhD ’15), University of Central Florida, won the Diamond Anniversary Book Award for the book Fandom Is Ugly: Networked Harassment in Participatory Culture (NYU Press, 2024).

Diana Leon-Boys (PhD ’20), University of Wisconsin-Madison, won NCA’s New Investigator Award in the Critical and Cultural Studies Division.

See NCA’s full list of 2025 national and interest group award winners.

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Senior lecturer Carrie Wilson-Brown receives Larine Y. Cowan Make a Difference Award

December 10, 2025

Carrie Wilson-Brown, senior lecturer of media and cinema studies and advertising, received the 2025 Larine Y. Cowan Make a Difference Award for Teaching and Mentoring in Diversity from the Office of the Vice Chancellor for Access, Civil Rights & Community.

The Teaching and Mentoring in Diversity award honors faculty, instructors, or lecturers who have consistently contributed to the promotion of understanding critical issues related to diversity and equity in teaching and/or the mentoring of diverse students.

Wilson-Brown was nominated in part by students, including Odi Ogbuefi, a senior in advertising, pictured at right.

The Larine Y. Cowan Make a Difference Awards celebrate the achievements of faculty, academic professionals, and civic service employees who made significant contributions in creating and sustaining an inclusive living, learning, and working community at Illinois.

Named in honor of the past Assistant Chancellor and Director of what is now the Office for Access & Equity, the Larine Y. Cowan Awards were created to reflect the commitment to human rights advocacy, social justice, and diversity that defined her leadership for nearly 20 years at Illinois.

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2025-26 Ebert Fellows announced

November 4, 2025 | Giuliana Means, Communications Intern

Each fall, the Roger Ebert Fellowship program selects three College of Media undergraduate students to participate in the yearlong fellowship that aims to shape their skills in critical writing through immersion in the film industry.

The Roger Ebert Fellows chosen for the 2025-26 academic year are Paige Gaines, Amir Rehab, and Jin Wang.

The program, named after the late Pulitzer Prize-winning film critic for the Chicago Sun-Times and University of Illinois journalism alum, allows students to work with former Chicago Tribune film critic Michael Phillips in engaging with notable figures within the film and media industry and strengthening their critical analysis and writing skills.

This year, the Ebert Fellows will participate in monthly workshops both on campus and in Chicago, curate screenings through the Roger Ebert Center for Film Studies at Spurlock Museum, and engage in radio exercises with Steve Morck, senior digital media producer at Illinois Public Media.

Phillips has been the advisor since the program began in 2015. When it comes to selecting the Ebert Fellows, he looks for something beyond the conventional: persuasive, compelling and “alive.”

“Ebert was a lot more than a ‘film critic,’ Phillips said. “He brought the world around him into the writing, which is not easy to do well, and he did it just about better than anybody.”

Another yearly highlight is the Fellows’ coverage of the True/False Film Fest in Missouri. This is a two-night excursion that entails covering the festival, where Phillips encourages the students to speak with people involved in the films that interest them the most.

“Whether it’s for radio podcasting, print, or introducing a film, anything we can do to get the students a little closer to the writer they want to become is the goal,” Phillips said.

Meet the 2025-26 Ebert Fellows

Paige Gaines is a senior earning a dual degree in media and cinema studies and in communication. She is looking forward to working with the other Fellows.

“Both of the other Fellows are in advertising, so it will bring different outlooks from what I have had,” Gaines said. “I’m really interested to see what I can learn from them and what they can learn from me.”

Gaines frequently attended Ebertfest as a child and is a distant relative of Roger Ebert. She wants to improve her review-writing skills and efficiency.

The True/False Film Fest is the event that Gaines is most excited for because of the screenings of documentaries revolving around social and political issues.

“I love telling stories about people who don’t have stories told about them as much,” Gaines said. “What better way to get exposure to that scene than going to where it’s hosted?”

One of Gaines’s favorite films is Therapy Dogs, a hybrid documentary-fiction comedy,because she saw it at an important part of her life, and it ignited her love for her career.

Amir Rehab, a senior in advertising, is looking forward to working with Phillips, meeting with directors, and evolving as a writer.

“Living in the USA and Algeria has given me so many different perspectives within our media that we consume,” he said. “Through design and editing, I learned how visuals can tell stories and evoke emotions.”

Rehab transferred to the University of Illinois last year and chose advertising as a major because it combines two things he has always loved—creativity and strategy.

He currently makes his own short-form documentaries and is interested in using this program to improve his storytelling capabilities and network.

“Putting yourself out there in uncomfortable situations in order to evolve is important,” Rehab said. ”If you’re just staying in the exact same spot, you’re not going to get anywhere.”

His favorite movie is Parasite, which won the 2020 Academy Award for Best Picture,because of the powerful message through the acting and visual storytelling.

“I was extremely impressed by the cinematography—the details in distinguishing class division and income inequality. It’s a very powerful message achieved not only through acting but also through visual storytelling and camera work!”

Jin Wang is a junior in advertising. She is most excited for the immersion trips to Chicago, where the students will work in the Ebert Fellow workshop and visit art exhibitions.

Wang is eager to learn more about film this year, as her criticism in the past has mostly revolved around paintings and sculpture.

“Criticism is essential because our experiences shape how we see the world,” Wang said. “It brings different viewpoints together and helps people express their own ideas.”

She is excited to collaborate with the other Fellows by contributing different ideas and opinions.

Wang’s favorite movie is the Korean film Wedding Dress because of the themes about family and love.

“It reminds me that love isn’t just about happy moments, but also about sacrifice,” Wang said. “It’s so emotional and it makes me feel deeply connected to the story and the characters.”

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Media literacy research and engagement initiatives address societal challenges

October 29, 2025

Faculty and graduate students across the College of Media are pursuing a range of activities aimed at understanding challenges to media literacy and developing interventions to improve it.

Recent activities include:

A team including Michelle Nelson, professor of advertising, Amanda Ciafone, associate professor of media and cinema studies, Stephanie Craft, professor of journalism, ICR doctoral student Gillian Paxton, and undergraduate student Maaike Niekerk, is investigating older adults’ media use, media literacy, and the role of media in fostering social connection. The research seeks to understand how older adults use media across a broad range of platforms and tools, including generative AI, and the challenges they face in doing so. The aim is to explore how improving media literacy may help them better navigate the media environment to meet their social and information needs. The study involves interviews with those who offer help and instruction regarding media and technology use through senior centers, public libraries, park districts and the like, and focus groups with older adults. This project is funded by a College of Media seed grant.

Professor Amanda Ciafone presenting at IMEDIA workshop — Amanda Ciafone, associate professor of media and cinema studies, presents at a workshop hosted by IMEDIA.

Related to this project, Ciafone was awarded funding to organize media and digital literacy workshops with European scholars and advocates to advance research, education, and transatlantic dialogue on older age and media literacy under the Jean Monnet Center of Excellence grant awarded to the European Union Center at the University of Illinois Urbana-Champaign. Ciafone said Europe has more rapid “demographic aging,” where a population’s average age increases, than the United States and robust models for media literacy policy and education.

As part of its mission to bolster research in media literacy, the College of Media hosts a regular gathering of faculty across campus to discuss research in media literacy across disciplines and to identify potential opportunities for collaboration. These conversations have so far included faculty in the College of Fine & Applied Arts, University Library, School of Information Sciences, College of Education, and College of Liberal Arts & Sciences.

The Initiative for Media Education Inquiry and Action, a collaboration between the College of Media and College of Education, is developing a media literacy micro-credential for teachers. IMEDIA was created in 2021 to help teachers in Illinois fulfill the mandate of a state law requiring media literacy instruction in public high schools. IMEDIA has offered in-person workshops for teachers to help them incorporate media literacy into their current teaching. The aim of the micro-credential is to broaden the reach of workshops by making the instruction and resources available online in a way that also offers teachers the opportunity to add a media literacy credential to their licenses.

A research study conducted by Nelson, ICR doctoral student Sakshi Bhalla, and Michael Spikes, co-founder of the Illinois Media Literacy Coalition, emerged from IMEDIA’s teacher workshops. The study, which included interviews with 20 educators from across the state of Illinois about the nature and challenges of media literacy education in their schools, found several digital divides that undermine the efficacy of state-mandated media literacy instruction in Illinois high schools. Their findings were published in the Journal of Media Literacy Education.

IMEDIA also is updating its eText, MEdia Matters, which is currently used in a variety of introductory undergraduate courses. The text will be a key resource for teachers pursuing the micro-credential and will be freely available for use in their classrooms.

Craft is part of a team comprising faculty from five universities engaged in a long-term research initiative to build a model of news literacy behavior that will inform efforts to increase people’s resistance to misinformation. The team has developed a widely used measure of news literacy knowledge and most recently has been investigating how greater news literacy knowledge translates into better news consumption behaviors reflecting that greater knowledge. The most recent study was presented in August at the annual meeting of the Association for Education in Journalism and Mass Communication.

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Professor Leona Yi-Fan Su chosen as Sandage Scholar in Advertising Research

October 6, 2025

Leona Yi-Fan Su, associate professor of advertising, has been selected to become the next Charles H. Sandage Scholar in Advertising Research for 2025-2027.

Su was chosen based on her proposal, “Digital marketing in the agricultural sector, with emphasis on how farms can leverage emerging technologies such as social media and artificial intelligence (AI) to enhance advertising and marketing effectiveness.”

The Charles H. Sandage Scholar in Advertising Research was established in 2021 to honor outstanding associate professors in the department who are accomplished researchers in the field of advertising, media, or communication research with the potential for continued achievement.

The Sandage Scholar designation is for two years, with recipients receiving $12,000 per year in discretionary funding for research. In line with the fund’s guidelines, full professors in the department provided evaluations on the research proposals.

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