Journalism 17 | College of Media

Mark L. Brandt Public Engagement Fellows program funds eight fall projects in the College of Media

October 4, 2022 | Holly Rushakoff

Eight projects led by College of Media faculty and staff have been selected to receive funding as part of the Mark L. Brandt Public Engagement Fellows program, established this year to provide undergraduate Media students with professional experience in public engagement activities. It also provides opportunities for students to participate in programs that support first-generation college students, students from underrepresented groups, and/or students with significant financial need.

“We are delighted to be honoring Mark Brandt’s legacy through opportunities for our students to work with College of Media faculty and staff on projects that make a difference in our community, our state, and the nation,” said Dean Tracy Sulkin.

Brandt was a 1986 alumnus of Illinois who retired early from a career in finance at General Electric. After his death in 2021, the College of Media received an estate gift of just over $1 million to create the Brandt Public Engagement Fellows program. The trustee of his estate, Mary Leyendecker, chose to ensure that his legacy makes a positive impact on students and society. The funds will provide internships for up to 40 Media students annually, with opportunities announced in both fall and spring semesters.

Below is a list of the projects, activities, and programs that received funding for Brandt Public Engagement Fellows for Fall 2022. College of Media undergraduate students who wish to apply for these opportunities should check their email inbox for the October 3 Advising Newsletter for more details.

Mis/Disinformation in Asian and Asian American Communities Research Project
Led by Rachel Kuo, Assistant Professor of Media & Cinema Studies
The Brandt Fellow will support research on a project that studies the historical and political contexts of mis/disinformation in Asian and Asian American communities through the use of community education workshops, oral histories, and focus groups. Working closely with the PI, the Brandt Fellow will support data collection and analysis; facilitate community research workshops and skills-trainings; and co-write and produce resource guides on Asian and Asian American history and ethnic media; and meet different community partners.

Roger Ebert Center for Film Studies
Led by Julie Turnock, Associate Professor of Media & Cinema Studies
This academic year (2022-2023) is the inaugural year of the Roger Ebert Center for Film Studies. The Brandt Fellow will primarily use their skills in web design, graphic design, and public relations, to build and update a public-facing website for the Ebert Center, and work with the College of Media’s Director of Communications to publicize Ebert Center events via social media. They will also play a key role to help make the activities of the Ebert Center available to the local community.

SHIELD Illinois Research Project
Led by:
Ewa Maslowska, Assistant Professor of Advertising
Margaret Ng, Assistant Professor of Journalism
Harsh Taneja, Associate Professor of Advertising
The Brandt Fellows will help with a project with SHIELD Illinois—the community COVID-19 saliva-based testing program of the State of Illinois. Our project aims to understand public attitudes, news framing, and diffusion networks related to SHIELD COVID-19 testing through social media discourse and news coverage. The Brandt Fellows will take part in the process of data gathering and analysis and develop visualizations.

IMEDIA
Led by:
Amanda Ciafone, Associate Professor of Media & Cinema Studies, Director of Graduate Studies for the Institute of Communications Research
CL Cole, Department Head, Professor of Media & Cinema Studies
Stephanie Craft, Associate Dean for Academic Affairs, Professor of Journalism
Michelle Nelson, Professor of Advertising
The Brandt Fellow will help develop the digital communications strategy of the Initiative for Media Education Inquiry and Action. IMEDIA is a collaboration between the College of Media and the College of Education to help fill high school teachers’ needs for media literacy training and curriculum development in light of new Illinois State mandates requiring a unit of “media literacy” in all public Illinois high schools.

New Voices Internship Program
Led by Daniel Almanza, Assistant Director of Media Career Services
The New Voices Internship Program provides first-generation college students with support and opportunities to grow their resume as soon as they join the College of Media. Students in the program are given opportunities for professional development through workshop-style meetings with the Assistant Director of Career Services, as well as other members of the campus community. In addition to interviews, students will participate in projects based on their interests, as they align with the content needs of the College of Media.

Brand Hub
Led by Susan Muirhead, Visiting Associate Director, Hub for Brand Innovation and Advertising Technology
The Brandt Fellow will work with the Brand Hub on further development of their community and outreach efforts primarily through the development of Fall and Spring Brand Hub Marketing Fairs, in partnership with the Champaign Public Library. This includes support with program development, event marketing materials, and with the recruitment of student volunteers at these events. They will also be instrumental in the implementation of a pipeline system for nonprofits to work with the Brand Hub and courses in the Charles H. Sandage Department of Advertising. The Brandt Fellow will also assist, where possible, with the development of the second year of the Impact Marketing and Fundraising Fellowship program, which is set to launch in early June 2023.

Illinois Community Media Project
Led by Angela Aguayo, Associate Professor of Media & Cinema Studies
The Illinois Community Media Project is a grant-funded project to bring media production, curation, and documentation to underserved communities. We begin with building connections with local service organizations and through collaborative identification of social problems, design a media production outreach program. Our Illinois Community Media team works hands-on with students to connect classroom knowledge with the community. The Brandt Fellows will assist in planning public-facing speaker visits, organizing, and assisting with community-based projects, creating documentation content of events, and building website and social media presence for the organization.

News, Brews & Beatz
Led by Moss Bresnahan, Executive Director of Illinois Public Media
Illinois Public Media produces a quarterly series called News, Brews & Beatz—a space for diverse voices to engage in breakthrough conversations on community issues and realistic solutions. Each quarter, News, Brews & Beatz focuses on a different topic in a way that elevates Black voices and shares what individuals and nonprofit groups are doing to build community. The Brandt Fellow will assist with this multiplatform initiative, which includes content airing on TV, radio, and social media. They will also create short videos for TikTok and other social media as part of the News, Brews & Beatz initiative.

Pictured at top: Media alumna Dora Valkanova (PhD ’20, ICR), Urbana High School student Halie Thompson, and sophomore in journalism Ashley Gilbert discussed ways in which students were audiences and creators of social media content at an IMEDIA media literacy workshop this summer for public school educators. IMEDIA is one of the funding recipients in the Mark L. Brandt Public Engagement Fellows program.

Wagner wins ‘Rising Star’ award from PRNEWS

Melissa Wagner (BS ’18, journalism), a public relations senior at Zebra Technologies, was recently recognized as a “Rising Star” in PRNEWS’ Top Women Awards program.

Some of her accomplishments at Zebra include launching the company’s first-ever Global Week of Service during the pandemic, which engaged nearly 150 employees who volunteered more than 1,000 hours in 11 countries with 45 organizations. Her contributions have also helped secure Zebra’s #25 spot on Newsweek’s inaugural list of America’s Most Loved Workplaces and #79 position on Forbes’ list of America’s 500 Best Midsize Employers.

Learn more.

Hill teaches sports reporting after decades-long career as journalist

After 43 years as a journalist, Bill Hill (BS ’75, journalism) teaches sports reporting to graduate students at Arizona State University’s Walter Cronkite School of Journalism and Mass Communication. He previously served as assistant managing editor at MLB.com, directing coverage of 10 West division teams and coordinating MLB’s internship program.

Media faculty and TAs make list of teachers ranked as excellent

Congratulations to all of the College of Media faculty and teaching assistants who were ranked as excellent by their students!

This list is based on Instructor and Course Evaluation System (ICES) questionnaire forms completed by students during the Spring 2022 semester. Only those instructors who distributed ICES forms at least once during this time period and who released their data for publication are included in the list. View the complete list.

Note: * denotes that the instructor ratings were outstanding.

ADVERTISING

STEVE HALL – ADV 150

CHANG-DAE HAM – ADV 281 (Summer 2022)

* TERRY KASDAN – ADV 409

* AMANDA MABRY-FLYNN – ADV 283

* EWA MASLOWSKA – ADV 461

MICHELLE NELSON – ADV 582

* MARISA PEACOCK – ADV 491, ADV 498

SELA SAR – ADV 588

ALLISON VANCE – ADV 350

* STEPHEN WARREN – ADV 314

CARRIE WILSON-BROWN – ADV 290

* MIKE YAO – ADV 460

JOURNALISM

JOSH HEUMAN – JOUR 205

CAROL LOMBARDI – JOUR 220

MARGARET YEE MAN NG – JOUR 425

STEPHEN WARREN – JOUR 360, JOUR 361

MEDIA & CINEMA STUDIES

DEREK LONG – MACS 262

* JENNY OYALLON-KOLOSKI – MACS 504

TEACHING ASSISTANTS

* D. CARRILLO FUCHS – MACS 101

Y. GAO – MACS 100

J. GU – MACS 101

Y. KANG – MACS 100

A. MUKHOPADHYAY – MACS 101

J. PYO – MACS 100

New professor Garza connects journalism history to the present

August 22, 2022 | Vivian La, Communications Intern

Melita Garza, an award-winning journalist, media historian, and a new associate professor and Tom and June Netzel Sleeman Scholar in Business Journalism, sees a reporter as a detective investigating a larger story. And she’s most interested in the stories that haven’t been told.

“The idea of trying to piece together the missing pages of history—that is the most fascinating to me,” Garza said. “I know that these stories have been overlooked in the past, so I want to uncover them.”

Garza is interested in how history can be used to understand current issues surrounding representation, diversity, and equity. It’s also the foundation of the class she’s teaching this fall, JOUR 250: Journalism Ethics & Diversity.

“I bring up historical issues, always,” Garza said. “Because I think it’s not possible to understand the present if we don’t understand the past.”

She also wants to ground the course in psychology.

“I think it is important, no matter what you plan to do with your career, to be aware of how our minds work to short circuit our ability to get the full picture or get the full story,” she said. “Understanding the psychology of diversity is just as important as understanding the history of diversity.”

With more than 20 years of experience at professional media outlets such as the Chicago Tribune, Bloomberg News in New York, and the McKinsey Quarterly in London, Garza is an expert in journalism history, media diversity, business reporting, English- and Spanish-language news, the media and civil rights, and literary journalism. For the past decade, she was on the journalism faculty at Texas Christian University.

After graduating from Harvard University with a bachelor’s degree in government in 1983, Garza began her journalism career. She was an inaugural member of Los Angeles Times’ Minority Editorial Training Program. She then worked at the Milwaukee Journal for a few years before landing a position at the Chicago Tribune.

During her 15-year tenure at the Chicago Tribune, Garza covered a range of stories that spanned city government, immigration, and big business. She did a lot of “old-fashioned reporting” before the Internet became a resource, and her investigative work on the 2001 Firestone tire failures led to a Pulitzer Prize nomination.

“It was an adventure in terms of finding out what went wrong at the tire plant indicator and how that led to potentially many deaths,” Garza said.

As a reporter, Garza was always interested in business journalism, seeing business as a very dominant influence “in defining public discourse,” she said.

She earned her MBA from the University of Chicago while working as associate editor for McKinsey Quarterly, a London-based business publication.

“Part of the problem with being a journalist is you’re always on the outside looking in,” Garza said. “And I thought that maybe I could get better insight into business if I did this.”

While in business school, she realized how much she enjoyed research and digging deeper into topics. And her peers in class encouraged her, saying she would make a good teacher.

Garza worked at Bloomberg news before pursuing a PhD in journalism and mass communication from the University of North Carolina at Chapel Hill. Her dissertation focused on a Spanish-language newspaper in San Antonio, Texas, La Prensa, which she had heard stories about from her parents. She compared La Prensa’s coverage of Mexican immigrants during the Great Depression to that found in English-language newspapers, then drew parallels to how immigration was portrayed in the news media in 2008 during the financial crisis.

This fall, in addition to her teaching, Garza will be editing a collection of essays called The Routledge Companion to American Journalism History, which she described as a re-imagining of journalism history.

She’s also working on an oral history project on how the lived experiences of journalists of color are valued or not valued in newsrooms across the country.

Garza said she’s excited to be back in Illinois, and especially getting to know more people in the College of Media.

“I’m looking forward to meeting a lot of new students from very diverse backgrounds,” she said. “I’m just super excited to be coming and meeting all of you.”

Heuman to support media literacy initiatives as College of Media Dean’s Fellow

Josh Heuman, a teaching assistant professor in the Department of Media & Cinema Studies and the Department of Journalism, has been appointed by College of Media Dean Tracy Sulkin as a Dean’s Fellow for the coming academic year. Heuman will work with department and college leadership teams to facilitate activities around the college’s 2022-2023 annual theme of media literacy.

The idea for an annual theme emerged from the College of Media strategic planning process in 2020. Each year, college faculty and students brainstorm about possible themes and then vote to select among them. Last year, the inaugural theme focused on social justice.

“This is a critically important time to be examining media literacy,” said Dean Tracy Sulkin. “We’re excited to bring together perspectives from advertising, journalism, and media and cinema studies through class projects, college events, and public engagement. I’m very pleased to have Professor Heuman join our leadership team this year to support these initiatives.”

Heuman sees the theme as particularly timely. As the pandemic has increased our time spent online, there are concerns about how to be an informed citizen amidst the spread of misinformation.

“We are at a moment where the ways that we engage with media have qualitatively changed,” he said. “It’s hard not to peek out into the scary world outside and see lots of ways that [media literacy] is very relevant, whether we’re talking about the field of politics or social media, and [the effect it has on] young people.”

As part of his duties, Heuman will engage with IMEDIA, a joint collaboration between faculty in the College of Media and College of Education that is helping Illinois public school educators learn how to teach media literacy to students and hosted a media literacy workshop this summer.

“I think it’s a really exciting time to think about these questions, maybe at a more abstract level, but also to recognize and engage with the people who are putting these ideas on the ground, in schools across the state and other states, too,” he said.

Heuman’s own research explores media industries and regulation, especially in television, with an emphasis on the regulation of media work. He’s also interested in the evolution of the television writers’ room—the place where stories are first introduced.

“What kind of an environment is this, in which the stories that we see on the screen come to be formed and come to be shaped?” Heuman asked. “We have a sense of struggles and tensions and what’s at stake in the stories that we end up seeing on screen.”

As media literacy events are announced, Heuman invites faculty, students, and alumni, within the college and beyond, to engage in the conversations.

—Vivian La, Communications Intern

Melita Garza

Associate Professor and Tom and June Netzel Sleeman Scholar in Business Journalism
Director of Graduate Studies

Affiliations

Department of Journalism
Institute of Communications Research

Education

PhD in Journalism, University of North Carolina at Chapel Hill Hussman School of Journalism and Media
MBA, University of Chicago Booth School of Business
AB in Government, Harvard University

Course Specialties

Journalism History
Business Journalism
Diversity
Qualitative Research Methods
Oral History

Background

Melita M. Garza is an associate professor and the Tom and June Netzel Sleeman Scholar in Business Journalism in the Department of Journalism. She is the 2022-2023 Chair of the Standing Committee on Research for the Association for Education in Journalism and Mass Communication. She was a fellow at the Donald W. Reynolds National Center for Business Journalism. Prior to getting her PhD, Melita M. Garza was an award-winning journalist, working at the Chicago Tribune, Bloomberg news, and the Los Angeles Times during a two-decade-long career.

Awards

AEJMC’s Journalism History essay winner: “Ruben Salazar: Beyond Postage Stamp Memory” (2024)

Research and Creative Endeavor

Melita Garza is an American journalism historian who studies news as an agent of democracy, specializing in English- and Spanish-language news, the immigrant press, and coverage of underrepresented groups. She is the lead editor of The Routledge Companion to American Journalism History (2024). She is the author of They Came to Toil: Newspaper Representations of Mexicans and Immigrants in the Great Depression (Austin: University of Texas Press, 2018), which was a finalist for the Tankard Book Award, the Frank Luther Mot/ Kappa Tau Alpha Award, and the National Association of Chicana and Chicano Studies (NACCS) Tejas Fojo Award. Her research has also won awards from the American Journalism Historians Association (AJHA), and the Association for Education in Journalism and Mass Communication (AEJMC) divisions of: History, Minorities and Communication, and International Communication.

Contact

melitamg@illinois.edu

Helping Students Be Wise Consumers of Media

August 5, 2022 | Tom Hanlon (College of Education) with Holly Rushakoff (College of Media)

Educators at the IMEDIA media literacy workshop

Twenty-one Illinois public school educators learned how to incorporate media literacy into their curricula this summer through an IMEDIA media literacy workshop on campus, hosted by faculty from the College of Media and College of Education.

“Media literacy is especially important in light of the last presidential election and the amount of disinformation and misinformation that is pervasive in the U.S.,” said Professor Sarah McCarthey, head of the Department of Curriculum & Instruction in the College of Education. “It’s more and more critical that we equip students with the ability to discern what’s factual from what’s not.”

The workshop, attended by librarians and teachers from language arts, social studies, special education, and art, was developed by the College of Media and the College of Education. The two colleges recently jointly launched a program entitled “Initiative for Media Education Inquiry and Action (IMEDIA),” along with the cofounder of the Illinois Media Literacy Coalition, Michael Spikes of Northwestern University.

The workshop was designed to better equip teachers and students with media literacy skills to encourage mindful media consumption and production and to help teachers meet the needs of a state mandate requiring public high schools to teach media literacy beginning with the 2022-2023 school year.

“Many of us in the College of Media have been working on media literacy-related research and teaching in the last several years,” said Professor Stephanie Craft, head of the Department of Journalism. “When we heard about the new law, we wanted to be able to turn that work into action. Teaming up with curriculum and instruction experts in the College of Education seemed an ideal way to do that.”

The IMEDIA team introduced participants to key concepts in the framework for media literacy, with a focus on news media literacy. Educators were:

shown how to help students identify propaganda and see how the media have been used for social and political change throughout history,
instructed in how to use documentaries to increase media literacy, and
taught by a local Urbana High School student and undergraduate students from the College of Media how students are both creators and consumers of social media content.

The IMEDIA collaboration is working to build a robust critical media literacy curriculum in Illinois schools. Interested teachers will continue working with IMEDIA for follow up on media literacy implementation throughout the 2022-2023 school year.

“Preparing Illinois students to successfully navigate an increasingly complex media environment is vital to their well-being and ability to participate in democratic life,” Craft said.

“The end goal is quite simple,” McCarthey added. “We want all of our students to be prepared to be critical media consumers.”

Learn more about IMEDIA.

IMEDIA team members include Professor Sarah McCarthey from the College of Education; Professor Amanda Ciafone from the College of Media; Michael Spikes from Northwestern University; doctoral student Sakshi Bhalla from the College of Media; Professor Michelle Nelson from the College of Media; Professor CL Cole from the College of Media; Professor Stephanie Craft from the College of Media; and Professor Jon Hale from the College of Education.

Nudo publishes book on journalism grad school experience at Illinois

Sal Nudo (MS ’16, journalism) has released a new book on Amazon in which he recounts his experiences in graduate school in journalism at the College of Media: Learning Journalism Where Writers Rise: Four Enlightening Years in Graduate School at the University of Illinois Urbana-Champaign.

Nudo interviewed several past and current journalism faculty members at Illinois and added their thoughts in his book, including Swanlund Chair Professor of Journalism Leon Dash; Professor Emeritus Matt Ehrlich; Knight Chair Professor in Investigative and Enterprise Reporting Brant Houston; Associate Professor Emeritus Rich Martin, and Lecturer Jean McDonald.

He also interviewed and included three journalism classmates in his book: Jessica Elliott, Janelle O’Day, and Teryn Payne.

“I wrote this book to relate the values and practices of journalism for aspiring journalists, and for those who have an interest in the field,” Nudo said. “This is a book on how to do a wide range of journalism right, with thoughts from scholars, practitioners, and former students who care about the field.”

Nudo has published multiple books that are available on Amazon, including Far From Mars (2021), which contains nine creative nonfiction articles about individuals who live and work in Champaign-Urbana. Learn more.

Rooks receives 2022 College of Media Emerging Leader Award

May 31, 2022 | Vivian La, Communications Intern

Taylor Rooks (BS ’14, journalism), sports journalist and broadcaster at Bleacher Report, is known in the field of sports journalism for her interviewing skills and for her ability to connect with athletes. She was recently nominated for a 2022 Sports Emmy Award for “Outstanding Personality/Emerging On-Air Talent.”

Rooks said her time at the University of Illinois provided the opportunity for her to ask questions and was an important foundation for her career today.

The College of Media has selected Rooks as the recipient of the 2022 Emerging Leader Award, which honors an alum for their exemplary early career achievements and engagement with the college.

“As sports media fans already know, Taylor Rooks is a talented and innovative journalist, and we are fortunate to have her share inspiring personal and career experiences with students in the College of Media,” said Dean Tracy Sulkin. “We are proud to recognize her with the Emerging Leader Award.”

Rooks has been a panelist at a 2021 Media Career Night focused on sports media; she is part of the college’s Alumni Speakers Bureau and has been a featured guest in journalism classes; and she is involved in a College of Media mentoring program that pairs alumni and students from underrepresented populations, where alumni share perspectives and advice.

“Things are so much more special when they come from places or people or institutions that you have a very deep emotional tie to, and the University of Illinois has been so important in my life and in my family’s life,” Rooks said.

Both of her parents attended Illinois, where her mother was a broadcast journalism major and her father was an Illini running back and studied political science.

From the start of Rooks’s time at Illinois, she was involved with the athletic department and applied her studies to her interests in sports media.

“Being around that environment really showed me that doing the media side of it was something that I could do, and could excel at,” she said. “And the College of Media gave me the tools.… That was the first time that I really saw how the team aspect of news is what really makes it work. And that’s something I have carried with me ever since.”

Rooks was involved with the Big Ten Network as a student, and worked for them full-time after graduating. From there, she spent two years at SportsNet New York before being hired at Bleacher Report.

At Bleacher Report, Rooks had her own web series, Take It There with Taylor Rooks, where she did longform interviews with athletes such as Jimmy Butler and DeMar DeRozan. Her episode “Inside the NBA Bubble with Taylor Rooks” was a 2021 honoree for a Webby Award in the Social, Sports (Series & Campaigns) category. Along the way, she has developed a large following on social media, with nearly 500,000 followers on Instagram and more than 240,000 followers on Twitter.

As an interviewer, she tries to engage in conversations that tell a story.

“When you have conversations with [people] on a human level and you allow them the space to tell you who they are, you have a better understanding of them completely,” Rooks said.

Rooks said she sees a lot of dehumanization of athletes in sports and it can be hard for fans to understand that these players are human beings with real emotions.

“We only see people for what they do,” Rooks said. “And it’s just really important to me to let them feel like their voice exists and that it’s important, and that when they sit in the chair, they can use their voice in whichever way they wish.”

And these emotions are often connected to identity, Rooks said. Most of the athletes she talks to want to discuss how they feel in relation to their Black identity or womanhood, for example.

“Those are all things that have to be in the conversation to get a full scope of someone’s life from a perspective, someone’s point of view,” Rooks said.

Rooks said it also helps when she shares her own experiences as a Black woman, something she did when she was inside the NBA Bubble, an isolation zone for basketball players during the final games of the 2019-2020 season and 2020 NBA playoffs, when the pandemic began.

It was the summer where protests following the murder of George Floyd were at their height, affecting many of the players inside the bubble but also Rooks herself, as a Black journalist.

Calling it the best thing she’s done in her career, Rooks said the experience taught her about her responsibilities as a journalist and how it’s necessary to tell multiple stories at once.

“Because with all these people in a place, the experiences aren’t monolithic,” she said.

There were players who wanted to leave the bubble to join the George Floyd protests, and players worried about their families getting COVID-19.

“You wanted to do right by them and tell the stories in the ways they intended for them to be told. And we all just wanted our work to reflect the duality that was happening in the bubble,” she said.

Her own identity and experiences has helped in the storytelling she does—something that Rooks encourages students to remember.

“It’s so much less about having to shy away from stories you have a personal connection to and more so about understanding how lending your voice to it actually pushes it forward,” she said.

Everyone’s lives are different, Rooks said. She advised focusing on things that can be controlled and that it’s okay to not have everything figured out as a college student.

“What you can control is working, waking up and trying to be better, looking inside to figure out the things that move you, that make you feel passionate, and you cultivate those,” she said.

Category: Journalism