Email: yujinl3@illinois.edu Research Interests Yujin’s research interests include virtual reality, artificial intelligence, social media marketing, celebrity endorsement, media usage, and cultural analysis. She is a doctoral student at the Institute of Communications Research. She completed her master’s and bachelor’s degrees in advertising from the University of Illinois Urbana-Champaign. Recent Publications/Presentations Lee, Y.*, Fukada, M., Baptiste, P., Du, […]