Nisa Rahman

Nisa Rahman

Email: nisapr2@illinois.edu

Research Interests

Nisa Rahman is a PhD candidate at the Institute of Communications Research. Nisa’s research interest lies in emerging technologies and their effect on social behavior in the context of health communication. This exploration takes shape through studies utilizing anthropomorphic conversational agents, i.e., “chatbots” to debunk health misinformation and persuade behavior change, as well as the effect of modality in cognitive processing. Nisa is also interested in the intersections between gender presentations and its influence in Human-AI Communication. 

Prior to joining the ICR, Nisa Rahman received her MS in advertising from the College of Media at the University of Illinois Urbana-Champaign and BA in communication from Purdue University – West Lafayette.

Recent Publications/Presentations

Conference Presentations 
Zhang, J. S., Rahman, N., Su, L. Y.-F., & Wang, Y-C. (2022, August). Examining Food Safety Knowledge: The Roles of Media Attention, Trust, Food Habits/Attitudes, and Demographics. The 72nd Conference of the Association for Education in Journalism and Mass Communication, Detroit, Michigan. 

Liu, W., Rahman, N., & Yao, M. Z. (2022, November). Gender Identity and Influence in Human-Machine Communication: A Mixed-Methods Exploration. Submitted at the 73rd annual conference of the International Communication Association.

Courses Taught

  • ADV 393: Advertising & Society (TA, Spring 2022) 
  • ADV 281: Advertising Research Methods (TA, Fall 2022 to present)

Awards and Honors

Earl M. Cummings Advertising Education Research Award (Spring 2022)

What Most People Don’t Know about Me

I enjoy watching media from different cultures and languages, thrifting and cooking in my free time.

Nini Zhou

Nini Zhou

Email: niniz2@illinois.edu

Research Interests

  • Critical studies of communication
  • Free labor of women online
  • Female digital communities

Courses Taught

MACS 100: Intro to Popular TV & Movies

Academic Roles

Teaching Assistant for MACS 100

Master of Science in Advertising degree receives STEM designation



UIUC Quad

The Master of Science in Advertising degree granted by the Charles H. Sandage Department of Advertising is now officially designated as a science, technology, engineering, or mathematics (STEM) degree—the first master’s in advertising program to do so—effective Spring 2024, based on a department review of the curriculum and strategic goals of the program. 

The MS in Advertising program at Illinois proudly stands as the pioneer in transforming its program classification to STEM among advertising master’s degree programs in the nation. All domestic and international students will benefit, as STEM skills in digital media are highly sought by employers. 

“This new program code better represents the current master’s in advertising program focus, curriculum, and faculty expertise relating to digital communications and advertising,” said Associate Head of Graduate Studies Chang-Dae Ham, associate professor of advertising. “It reflects many of the courses taught within the program, the research interests of faculty and graduate students, and the changing media landscape—we are better preparing our students for jobs in the future of advertising and beyond.”

The University of Illinois program review granted the updated Classification of Instructional Program (CIP) code. The code is “Digital Communication and Media/Multimedia (09.0702): A program that focuses on the development, use, critical evaluation, and regulation of new electronic communication technologies using computer applications; and that prepares individuals to function as developers and managers of digital communications media.” 

The STEM CIP code allows international students (F-1 visa) with the possibility of a 24-month employment extension of their 12-month Optional Practical Training (OPT) authorization. International students can then work for 36 months with the MS Advertising degree in the United States.

The technological changes shaping the media landscape have expanded the work in the advertising and brand communication fields. The Digital Communication and Media/Multimedia code reflects the current skill set requirements within the media industry—especially for those in higher degree programs seeking data-driven and computational jobs—and the advanced degree coursework in the MS in Advertising program.

Advertising professionals in many occupations are required to analyze and interpret data that is fundamental to innovative problem solving and strategic thinking, gauge human interactions with online and offline media, create effective digital brand communications, and understand the changing regulatory and ethical implications of digital communications. 

“Our commitment extends to fostering a diverse and multidisciplinary approach in both research and teaching, enriching the educational experience for our esteemed MS Advertising students,” Ham added. 

Note: The STEM classification only includes the master’s degree in advertising and not the bachelor’s degree in advertising.

College of Media welcomes new faculty leadership roles, newly promoted faculty, and new faculty members



Gregory Hall

This fall welcomes two new heads of academic units, a new center director, a new associate head of advertising graduate studies, three faculty promotions, and two new faculty in the College of Media.

Professor Michelle Nelson will serve as the head of the Charles H. Sandage Department of Advertising for a three-year appointment. Nelson is a past president of the American Academy of Advertising. Her research interest focuses on advertising literacy and political advertising.

Professor Mike Yao has been appointed as the director of the Institute of Communications Research. He previously served as head of the Department of Advertising. Yao’s research delves into the interplay between media technology, society, and human communication. He studies how people engage with emerging technologies like AI, immersive multimedia, and extended reality across diverse social settings, and how these interactions influence our social behaviors and human communication within technology-mediated digital spaces.

Angela Aguayo, associate professor of media and cinema studies, will serve this year as acting director of the Roger Ebert Center for Film Studies. She has previously served as Dean’s Fellow for Strategic Initiatives. Her research is centered around documentary production and media studies, connecting production, theory, and history.

Chang-Dae Ham, associate professor of advertising, has been appointed as associate head of graduate studies for the Charles H. Sandage Department of Advertising for a three-year appointment. Ham studies persuasion knowledge and digital advertising. 

Three faculty in the College of Media have been promoted:

Jason P. Chambers has been promoted to professor of advertising. He also serves as Associate Dean for Diversity, Equity, and Inclusion. He is a scholar of advertising history, particularly the contributions of African Americans to the industry, and has a new book titled Advertising Revolutionary: The Life and Work of Tom Burrell that will be published in early 2024.

Ewa Maslowska has been promoted to associate professor of advertising with indefinite tenure. Her research centers around marketing communication and consumer behavior, specifically consumer-brand interactions in the context of new technologies. 

Julie Turnock has been promoted to professor of media and cinema studies. She served as the inaugural director of the Ebert Center and is on sabbatical this year. Turnock’s research focuses on film, with an emphasis on special/visual effects. She is working on her third book, a technical, industrial, and aesthetic history of the special effects industry in the Hollywood studio era, circa 1915-1960. Informed by extensive archival research, it centers around the labor and artistry performed by unsung “below-the-line” studio effects workers whose skills make much of “movie magic” possible.  
 

The Department of Journalism welcomes two new faculty members: Nancy Averett, lecturer, who specializes in science and environmental journalism, and Alex Gonçalves, assistant professor, who is a scholar of social media and data journalism.

New journalism professor Alex Gonçalves explores social dynamics through data-driven insights



Alex Goncalves

Alex Gonçalves believes a vibrant press is crucial to the future of democratic societies. He also knows the foundation of a dynamic media ecosystem is created in the classroom. 

For that reason, it’s been his goal to work in journalism education since Gonçalves left the newsroom as a science reporter and began his academic journey more than a decade ago.

“I am motivated by the thought of contributing to the education of the next generation of journalists and communicators,” Gonçalves said.

This fall, he joins the College of Media as a new assistant professor in the Department of Journalism. 

Gonçalves, who received a PhD in communication from Columbia University and a master’s degree in comparative media studies from MIT, will be teaching Journalism 102: Surviving Social Media. 

At both universities, Gonçalves studied the role of social media in the emergence of new cultural paradigms—a subject that continues to be a part of his research to help “inform the policies that shape the role of digital platforms.”

In addition to teaching, Gonçalves is also passionate about his research, which focuses on the intersection of computer science and social communication. 

When he realized the College of Media would offer him the opportunity to teach and to continue research, he knew it was the right place for him, where he “could teach future journalists and communicators while advancing my research agenda in a very stimulating intellectual environment,” he said.

Gonçalves also felt a personal connection to the College of Media as he’d always admired the late James W. Carey, a journalism professor, former director of the Institute of Communications Research, and former dean. Carey, a student of the media’s role in society, was an internationally recognized scholar in communications research. 

“I was exposed to [Carey’s] thought on journalism at MIT. His [book] Communication as Culture: Essays on Media and Society was part of the recommended reading list for the degree in comparative media studies,” he said. “Later, I joined the PhD program he founded and infused with his vision at Columbia Journalism School.”

After receiving a bachelor’s degree in computer science in 2002, Gonçalves worked as a software developer in Brazil for eight years. He got a second bachelor’s in social communication and worked at a Brazilian newspaper as a science journalist for four years.

In 2011, Gonçalves received the Visionary Journalist Fellowship, a $55,000 prize toward a master’s degree in communication abroad. The following year, he won a Person of the Year Fellowship, a $10,000 award given by the Brazilian-American Chamber of Commerce to young professionals pursuing graduate studies in the U.S. 

Eventually, Gonçalves began to focus on academia—teaching numerous courses in data science, public speaking, journalism ethics, and science reporting—and research, using computational methods to study digital communication. 

His focus on understanding social dynamics through data-driven insights helped him obtain an $82,500 Brown Institute Magic Grant for the development of a platform to make defense contracting data searchable by journalists and transparency activists. 

Currently, Gonçalves is working on turning his dissertation into a book, with plans to publish in the U.S. and Brazil, which examines the role of social media in the rise of the New Right in Brazil.

Though his roles have varied throughout his career—from software developer and reporter to scholar and educator—the interplay of communication and technology, and a desire to share knowledge with others, have been common threads. 

“I believe education is a privileged space for real communication. I love seeing my students making use, in practical settings, of the knowledge that I shared with them,” Gonçalves said. “Occasionally, I get emails from former students of mine telling me that something I shared with them has become very useful in their professional lives. That makes me very happy.”

New journalism lecturer and science writer Nancy Averett strives to highlight humanity behind research



Nancy Averett

As an independent science journalist for the last 17 years, Nancy Averett has dedicated her career to writing about the intersection where science and humanity connect. 

The award-winning reporter, who has a passion for the “sociological side of science and putting a human face on it,” says her secret weapon as a science writer is simple—she’s not a scientist. Instead, she views herself as a translator, reaching into the minds of scientists, engineers, and doctors to explain how their research will impact people. 

She’s looking forward to sharing that passion with students and fellow faculty this fall as a new lecturer in the Department of Journalism.

Averett, who has been published in Scientific American, Discover, The Nation, and other magazines, will teach three courses this fall: Science Journalism, Intro to Journalism, and Newsgathering across Platforms.

Averett will bring a breadth of experience to the classroom, having served as an adjunct instructor at Miami University of Ohio, where she designed and taught courses in news writing, editing, and feature writing.

In addition to teaching and mentoring young journalists, Averett was one of five journalists selected by a national nonprofit in 2019 to teach a workshop for scientists on how to communicate better with the press. She has always found teaching to be a worthwhile pursuit. 

“I just found all of those [teaching] experiences pretty rewarding,” said Averett, who is a member of the National Association of Science Writers and Society of Environmental Journalists.

After receiving a bachelor’s degree in international affairs at the University of Colorado, Averett went on to obtain a master’s degree in journalism from the University of Missouri. 

For the next 10 years, Averett worked as a reporter at three daily newspapers including the Columbia Daily Tribune in Missouri; the North Jersey Herald & News in New Jersey; and the Morning Call in Pennsylvania. She was recognized with awards for her writing at each post. 

With aspirations to write more long-form articles for magazines, Averett ventured into freelance writing, publishing her first articles in Runner’s World. Soon after, she attended an American Society of Journalists and Authors conference where she met other freelance writers and learned many of them were covering science news.

“After a while [I thought], I want to do what they’re doing. Their stories are really cool,” she said.

Averett started to pitch story ideas to Audubon magazine and “did a lot of writing about birds.” She also began to write for university publications.

From there, Averett focused on writing about wildlife, climate change, and environmental science, gaining recognition at top national publications including Sierra, Undark, and Mother Jones.

Her extensive journalism experience also includes working as the Midwest Climate Reporting Fellow for the Food & Environment Reporting Network, writing breaking news and long-form stories about climate change and agriculture, food production, and land rights issues. 

In 2020, she won first place for Outstanding Feature Story from the Society of Environmental Journalists for an article on air quality and industry titled “Undone Science: When Research Fails Polluted Communities.” That same year she also won the Robert G. Fenley Writing Award (silver) from the Association of American Medical Colleges. 

Averett says she will likely cut back on freelance work to focus on teaching, and perhaps, to pursue a long-held dream of writing a book. 

For now, she’s thinking about ways to help students realize the importance of effectively communicating science.

“We’ve got to find a way to excite people about science and understand really how science works,” Averett said. “I think being science literate would basically save lives.” 

ICR emeritus professor and renowned scholar Norman Denzin passes away at 82



Norman Denzin

Norman Denzin, research professor emeritus of communications at the Institute of Communications Research, professor emeritus of media and cinema studies, and professor emeritus of sociology and humanities at the University of Illinois, passed away on August 6 at the age of 82.

Denzin was one of the world’s foremost authorities on qualitative research and cultural criticism, and a renowned figure in symbolic interactionist theory. 

A writer, scholar, teacher, and visionary, Denzin was also a mentor to many generations of students, faculty, and staff at the College of Media, especially within ICR. 

Professor CL Cole, the head of the Department of Media & Cinema Studies, co-authored a special issue on Denzin for the Journal of Sport and Social Issues in 2006 with Robert E. Rinehart, one of Denzin’s former students at UIUC. 

In it they wrote: “It is impossible to list all of his contributions or to fully express how his work has positively affected countless others. It is impossible to detail how his prolific writing, his creative vision and fresh ways of thinking have created a sea-change in those who have encountered them, struggled with them, incorporated them. It is also impossible to recount how his charming, easy-going affability, and generosity of spirit have lent themselves to mentees, friends, colleagues, students.”

Denzin was affiliated with several units on campus, including the Department of Sociology, Center for Global Studies, and Women and Gender in Global Perspectives.

He began in the sociology department in the early 1980s and joined ICR a decade later. He was also active in the Unit for Criticism and Interpretive Theory. In 2005, he founded the annual International Congress of Qualitative Inquiry conference, hosted by the International Center for Qualitative Inquiry, from which a series of journals were produced. 

Denzin was the author, co-author, or co-editor of more than 50 books and 200 professional articles and chapters and was still actively authoring and co-authoring papers as recently as last year.

He was awarded the prestigious Charles H. Cooley Award for his book, The Alcoholic Self, and the George Herbert Mead Award for lifetime contributions to the study of human interaction, both from the Society for the Study of Symbolic Interaction. 

Learn more about Denzin’s accomplishments.

A tribute wall for Denzin has been created by Renner-Wikoff Chapel & Crematory.

Investigative journalist and Media alum Tim Schwab to publish first book

Tim Schwab (MS ’06, journalism), an investigative journalist based in Washington D.C., has written The Bill Gates Problem: Reckoning with the Myth of the Good Billionaire, which will be published in November by Henry Holt (Macmillan). 

Schwab’s book investigates Bill Gates and the Gates Foundation, “showing how he uses philanthropy to exercise enormous political power without accountability.”

The book has foreign rights/translation deals to be sold in more than a dozen different markets, allowing it to reach readers in the UK, Germany, South Africa, India, China, and beyond.

Schwab was previously honored with an Izzy Award and a Deadline Club Award for his groundbreaking reporting on the Gates Foundation for The Nation, Columbia Journalism Review, and The British Medical Journal. 

Schwab book

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